BCA Show Daily - Day 2 - 8

8

SUNTEC SINGAPORE

A part of

Show Daily | Wednesday 27 June 2018

MARINA BAY SANDS * SUNTEC SINGAPORE

GBS Alliance Highlights its SI Skills
GBS Alliance is a recognised professional broadcast systems integrator,
with a wealth of experience...

G

BS Alliance provides a full spectrum of
services including initial consultation and
systems integration, after-project service
and support. With more than 20 years in the
broadcast industry, led by Managing Director
Y.C. Tan, the company's projects range from
government sectors to private internet radio.
GBS's offices and agents span throughout
Asia Pacific which includes Cambodia, China,
Indonesia, Thailand, Malaysia, Vietnam and
Philippines.
The company is honoured to be the main
integrator for Thailand's first full Visual Radio
FM studio - Radio Thailand's FM92.5mHz.
The company was responsible for proposing,
designing and installing this proof of concept
solution.
"We are very happy to have chosen
GBS Alliance Thailand as our system
integrator for upgrading our station. Our
team is very excited about the new digital
automation installation and we are very
satisfied with this turnkey solution. Special
credit to GBS Alliance Thailand for their
professional services and quality products
from ChryonHego's Visual Radio solutions,

DHD's Audio console, ENCO's radio playout
software, Telos Alliance's studio equipment
and NewsBoss's newsroom automation
system," said Mr Arnon Nabboon, Engineer
Director of Radio Thailand.
In Singapore, GBS Alliance was the key
integrator for the two new SPH radio stations,
MoneyFM and FM, in early 2018. This
turnkey project involved the installation of a
routing system, audio consoles, talkshow
studio equipment and contest tracking
software.
"GBS has surpassed our initial expectations
of a future-proof studio which highlights their
outstanding integration skills," said Mr Sim

GBS Alliance provides before, during
& after-project support

Hong Huat, General Manager of Singapore
Press Holdings (SPH) Radio. "Their ability
to propose and integrate various brands of
equipment shows their competent engineering
expertise, enabling us to future-proof our
operational needs. Most equipment in the
market has similar technical specifications
but it is GBS's level of professionalism before,
during, and after the project that greatly
surpassed our expectations. They are able to
respond quickly to our needs and propose
suitable solutions for our requirements."
GBS has in recent years successfully
completed the installation of Singapore
MediaCorp's 29 radio studios, completed
virtual TV studios at Thai Parliament and a
full robotic system at Spring News Thailand.
More than 98 high power transmitters and
antenna systems were also installed across
the many islands of Indonesia. Further, after
exploring extensive proof of concept with
GBS, Voice of Vietnam adopted AES67 audio
over IP across their stations.
With such prominent projects under our
belt, GBS is still continually in touch with our
customers and making sure that all systems

Singapore Press Holdings (SPH) Radio studios
are now future-proofed

are working to our customers' satisfaction.
Being a reliable distributor of a large array
of prestigious brands, our company is able
to propose innovative solutions that can suit
any of our customer's needs. GBS has built
long-term relationships with manufacturers
and have continually upgraded our engineers'
knowledge with factory training and new
technologies. The company is an accredited
Systems Integrator and a Livewire Partner for
Telos Alliance.
GBS Alliance is exhibiting at booth 4J2-01.
www.gbsalliance.com

Rethinking Playout Automation
Playout automation for television has
been around for 30 years or more...

T

he first practical, commercial automation
system was ADC, developed originally by
Ken Louth. Today, the latest generation of ADC
automation remains an important part of the
Imagine Communications portfolio.
The first automation platforms were actually
device control systems. They allowed
systems engineers to choose the hardware
devices - robotic tape libraries (and later
video servers), graphics generators, master
control switchers, and so on - that best
met their operational needs. Each device
was triggered by a central computer: the
automation system.
Early automation systems offered ultimate
choice, but also ultimate complexity. What
you could do with your channel depended
upon what devices could be controlled.
If you needed to add channels, generally
you had to go out and buy more hardware
devices and expand the capabilities and
hardware of the automation platform.
Around 2010, the idea of "channel-ina-box" gained ground. This essentially

brought all the functionality of a single
channel into one device. It was compact
and cost-effective. But it eliminated choice:
now, what you could do with your channel,
and how it was done, was defined by the
functionality that the vendor chose to put into
the channel-in-a-box system.
Today, we look at broadcast workflows from
the opposite direction. We do not tolerate the
idea of technology telling us what we can do.
We expect to be able to define our business
requirements, then have the technology
deliver it.
We expect, for example, to be able to add
new channels, and variants of channels,

Versio Platform is a fully virtualised, software solution

as the market
demands
them.
We need to identify
and
quickly
implement new revenue opportunities. That
might mean adding dynamic advertising
insertion into streamed services and VoD,
while simultaneously developing targeted
advertising for broadcast feeds.
Playout automation needs a rethink from
the ground up - to be business-led not
technology-led - while still giving designers
the ability to choose the functionality
they require. The Versio™ Platform from
Imagine Communications is that rethink.
Thomas Edwards of Fox could have
been envisioning Versio Platform when
he made this provocative statement: "By
2020, we may have no special 'broadcast
equipment', just a data centre."
Versio Platform takes that as its

Versio Platform
is designed around
microservices

starting point, as it is a fully virtualised,
software solution - an automation engine
designed for data centre deployment. Most
important, Versio Platform is designed around
microservices, which are compact pieces of
software that perform very specific services.
By constructing an automation service
out of small, independent components tied
together through open interfaces, media
companies are better equipped to make timely
adjustments to workflows - whether that's
handling specialty pop-up channels, making
dynamic changes to programme schedules,
or regionalising content - to meet today's
continually changing market demands.
Visit us on Stand: 4T1-01.
www.imaginecommunications.com
http://www.gbsalliance.com http://www.gbsalliance.com http://www.imaginecommunications.com http://www.imaginecommunications.com
Table of Contents for the Digital Edition of BCA Show Daily - Day 2
