BCA Show Daily - Day 2 - 43

Show Daily | Wednesday 27 June 2018

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

SUNTEC SINGAPORE

Making Radio for the 'Twitterati'
"Mum, check this YouTube clip out. This is what Chris Moyles was doing on the Breakfast show this morning."
(A 14-year-old son hands Mum of certain age his iPhone. Much laughter follows)...

hat happens next is very interesting. My
son shares the "hilarious" video clip with
his friends through his social media channels
and a few days later in the car journey on the
way home from school, they're all talking
about what they enjoyed about the show that
morning and previous shows too. "Did you
hear that bit...", "Did you see that bit when..."
This highly mobile Twitterati audience
demands nothing but instantaneous content
which it will consume voraciously. Giving
your content longevity so it's not as quickly
discarded as found, will pay dividends as

you gain loyalty, and ultimately reach new
audiences. Thus, not only competing with,
but offering more than, Spotify and iTunes.
If you're one of those stations who have
not enhanced your offering and you're still
churning out the same as you did when my
beloved Roberts first crackled out a Wham
track years ago, then it's time to take action.
Not offering more will have no effect on the
Roberts-listening old dinosaurs making up
your ever-aging audience, but it will directly
affect growth of a new loyal young one.
It's worth bearing in mind if the radio is
on, and the Twitterati are
stationary, they won't be
listening anyway; they'll be
tweeting, Facebooking, or
texting. If you're involved
in TV and still reading,
you're feeling smug?
Don't. Recent statistics
published
by
Ofcom
show that 53% of all your
Bionic Studio's all-in-one solution allows presenters to make great radio
viewers are "multi-tasking

with other media" i.e.
not watching. So, if
you're
responsible
for producing radio or
TV, do you care that
your audiences aren't
engaged? Answers to
stand #6D3-01.
You'd be forgiven
for thinking, as you
wander around the
endless
exhibition
booths
offering
endless
possibilities,
that providing more for your listeners is
going to place onerous and unachievable
responsibilities on your presenters and
producers
However, you'd be wrong. The Bionic Studio
is the only all-in-one solution that allows your
team to make great radio, by managing live
contributions, (phone, Skype, codec, smart
speakers) social media, (including filters and
automated searching), visualisation, and prize

The Twitterati audience demands instantaneous content

management, whilst the technology just sits
in the background. All the features they need
are at the touch of a screen.
The Bionic studio also allows your content
to be easily repurposed for other uses podcast, best bits, etc., simply, easily and
quickly. No production headaches, just great,
sharable, compelling radio your audience will
love. www.bionics.co.uk

http://www.bionics.co.uk http://www.bionics.co.uk http://www.viaccess-orca.com http://www.viaccess-orca.com

Table of Contents for the Digital Edition of BCA Show Daily - Day 2