BCA Show Daily - Day 2 - 27

Show Daily | Wednesday 27 June 2018

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

SUNTEC SINGAPORE

27

ChyronHego's Neon: Powerful,
Yet Simple, Virtual Set Creation
In highly competitive news markets, today's TV stations are on a constant lookout for compelling
new ways to tell a story and captivate an increasingly sophisticated viewing audience...

V

irtual sets and augmented graphics have
become very important components in the
storytelling toolkits of many broadcasters, but
others - especially those in smaller markets or
in developing countries - are hesitant.
That's because, until now, virtual graphics
have had a reputation for being expensive,
complex, and difficult to use, requiring a large
studio and specialised technical crew.
ChyronHego's Neon blows this perception
away by placing groundbreaking virtual set
technology in the hands of broadcasters of
any size and budget, with affordable and
extremely easy-to-use software for creating
sophisticated and engaging virtual and
3D graphics. As an all-in-one, sensorless,
and trackless virtual set solution, Neon is
particularly compelling for broadcasters in
areas such as Japan, Singapore, and Hong
Kong, where real estate is at a premium and

ChyronHego-Neon
Photo: FX Design Group

studios are required to occupy as little space
as possible.
Neon is a key component in ChyronHego's
CAMIO Universe strategy, which creates
a software-based newsroom production
ecosystem to empower producers and
journalists to create compelling news stories

and deliver them to air. The system uses video
from multiple fixed-camera signals on a green
screen to create astonishing virtual camera
motions such as virtual roll, pan, travelling,
and crane movements, all in a virtual set
environment. Since the physical camera
remains stationary, Neon requires very little

studio space, and because it's an all-in-one
solution, it's easy to set up and operate.
In fact, Neon is so easy to use that one
TV station was able to train its producers
and bring them up to speed on the system
only two days before broadcasting a major
election. The station's technology manager
said: "Through the CAMIO Universe, Neon
allowed us to create a producer-driven
workflow that would put these graphics
capabilities right in the hands of our
producers and journalists who were doing the
actual storytelling."
At booth 4P2-05, attendees can see firsthand how Neon can turn the complex art of
creating, placing, and interacting with virtual
sets and graphics into a quick and simple
process that integrates smoothly into any live
video environment.
www.chyronhego.com
http://www.chyronhego.com http://www.chyronhego.com http://telemetricsinc.com http://telemetricsinc.com
Table of Contents for the Digital Edition of BCA Show Daily - Day 2
