BCA Show Daily - Day 2 - 20

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

Show Daily | Wednesday 27 June 2018

AWS at BCA: Enhancing Cloud Media
Workflows with Machine Learning
AWS is showcasing solutions designed to advance the quality of streaming video, while also reducing
the network bandwidth and storage capacity required to deliver outstanding viewing experiences...

ne of the highlights on the AWS Stand
(4D2-01) is machine learning-enabled
media workflows such as server-side
advertising insertion, automated metadata
extraction and analysis, and automated
transcription and translation.
On May 19, viewers from around the world
turned to their TVs and connected screens
to watch Prince Harry and American actress
Meghan Markle tie the knot at Windsor Castle.
For Sky News, the historic event become
a singular opportunity to bring viewers a
powerful, interactive experience and a world
first in the way it used machine learning
to enhance the user experience of a livestreamed news event.
To achieve this functionality, Sky News
collaborated with Amazon Web Services and
AWS partners GrayMeta and UI Centric to
bring machine learning-enhanced live video at
scale.
"Sky continuously searches for ways to
innovate and bring better coverage to its
customers. This new functionality allowed
Royal Wedding viewers greater insight
into one of the biggest live events of the
year, wherever they are. We're excited by
the software's potential and ability to give
audiences new ways of consuming content,"
said David Gibbs, Sky's Director of Digital
Sports and News Products.
Users of the Sky News app saw much

more than a procession of guests as
the content for faster distribution to
they arrived at the castle. The app's
viewers. UI Centric has designed and
"Royal Wedding: Who's Who Live"
developed the front-end application
functionality automatically highlighted
and video player to enhance the
celebrities as they appeared on
viewing experience and to leverage
screen and immediately presented
the Sky machine learning workflow.
details about their connection to the
"Who's Who gave us a chance to
royal couple with on-screen captions
apply artificial intelligence to a live
and graphics. Users were able to
broadcast for the first time. We built
navigate the celebrity data without
a database of likely wedding guests
leaving the app and keep the primary
and trained it to recognise only
video content on-screen, enjoying a
those people if they arrived at the
self-guided, hands-on experience for
wedding. Our team of moderators
Sky News used machine learning as part of its Royal Wedding coverage then ensured people were correctly
every celebrity sighting.
"We're excited to have helped Sky News
appliance located nearby for real-time
identified before putting the information live,"
successfully build and deploy the Royal
ingest to an entirely cloud-based workflow.
said Hugh Westbrook, Senior Product Owner
Wedding: Who's Who Live app," said Alex
Video processing was handled with the
for Sky.
Dunlap, General Manager, AWS Elemental.
AWS Elemental MediaLive service. AWS
"The project proved that it is possible to
"The high visibility and unpredictable
Elemental MediaPackage integrated digital
analyse video live and provide additional
audience size for this type of event made
rights management for secured distribution
information to our users in real time.
AWS cloud services, including those for
over the Amazon CloudFront content delivery
However, at this stage it still needs the human
media, a great solution by giving Sky the
network (CDN). Sky News also used the AWS
moderation layer prior to publication. Most
ability to test quickly, only pay for what was
Elemental MediaPackage service for live-topeople were recognised correctly by the
used, and produce a reliable, high-quality
VOD applications such as catch-up TV.
software during the event, but the editorial
experience in a matter of weeks. Sky News
In parallel, Sky News combined the
oversight is still required to ensure that
is making their content even more engaging
GrayMeta data analysis platform with the
incorrect identifications do not go live," said
to viewers by enriching content with AWS
Amazon Rekognition video and image
Westbrook. "However, it has opened up a
machine learning services."
analysis service for real-time identification
new avenue of storytelling for us as applying
A video feed from an outside broadcast van
of celebrities and tagging with related
machine learning to video is giving us some
located near St. George's Chapel captured
information.
new opportunities in the live and on demand
faces of arriving guests and fed the signal
Finally, Sky News used the Amazon
space."
to an AWS Elemental Live small form factor
CloudFront content delivery network to unify
www.elemental.com

http://www.elemental.com http://www.elemental.com http://www.elevatebroadcast.com http://exhibitors.ubmasia.com/ConnecTechAsia2018/en-US/exhibitor/147758/elevate-broadcast-pte-ltd http://www.elevatebroadcast.com

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