BCA Show Daily - Day 2 - 12

12

SUNTEC SINGAPORE

Show Daily | Wednesday 27 June 2018

MARINA BAY SANDS * SUNTEC SINGAPORE

A part of

ZEISS CP.3 Lenses
The ZEISS Compact Prime CP.3 / CP.3 XD cine lens
family is bringing metadata technology to everyone...

D

igital technologies have transformed
traditional filmmaking and refashioned
the market. New and innovative technologies
in both production and post-production have
paved the way for a more versatile, costeffective and advanced workflow.
In light of this, ZEISS offers the Compact
Prime CP.3 lens family to support creative and
progressive filmmaking with an affordable,
future-proof lens set of premium quality.
Its predecessor, the ZEISS CP.2 family
was considered the best in its class and
was one of the most-sold cine lenses in the
world. As the succeeding product line, the
ZEISS CP.3 family features a modern design
in both optical and ergonomic aspects and
provides more versatility and value to the
user. Compatibility is further enhanced with
the much wider range of cameras available
in the market today due to the lenses' 35mm
full-frame coverage and an interchangeable
mount system. Significantly more compact
and lightweight with their lighter and smaller
barrels, but without compromises on
robustness and durability, the design of the

The CP.3 lenses range from 15mm to 135mm

ZEISS CP.3 lenses makes them ideal even
for handheld, gimbal, drone and Steadicam
applications.
Available in 10 focal lengths from 15mm to
135mm, consistency across the ZEISS CP.3
lenses was designed to enhance usability.
From a consistent 95mm front diameter, as
well as compact size and light weight across
most of the focal lengths, to the standardised
positioning of the focus rings with improved
focus torque, the ergonomic design of the
lenses was well thought out to allow usage
flexibility, such as optimising a quick change
of lenses while on set or even when used

on drones and gimbals. Besides the recent
downsizing of UHD cinema cameras, ZEISS
also recognised the enhanced digitisation of
post-processing workflow, with increasing
needs of lens metadata which was only
required in high budget filmmaking until a few
years ago. As such, the ZEISS CP.3 lenses are
also offered in the ZEISS eXtended Data (XD)
technology version that expands possibilities
with metadata benefits, in the form of the
ZEISS CP.3 XD which offers "Hollywood
technology" for everyone.
Available in the same 10 focal lengths, the
ZEISS CP.3 XD version features innovative

Data - The Cornerstone
of Media Operations
The State of the Media Industry 2018 report confirmed: data is the key
driver of businesses in media organisations and data-driven video is the
way to go, says Paula Minardi, Head of Content Strategy, Ooyala...

F

rom consumer engagement and privacy to
technological advances, content strategies
and monetisation, data in its various forms is
everywhere and companies are challenged
with harnessing and analysing it smartly for
greater returns.
Here are some of the top trends driving
media companies:

Mobile and Social What Consumers Want
Audiences today expect video to be on
mobile. According to Ooyala's Q4 2017
video index, mobile's share of video plays in
Asia-Pacific surpassed 60% and the medium
had the most share of plays amongst other
devices in the region.
It is thus unsurprising that companies have
evolved their digital strategies according to
consumers' media consumption habits. In the
U.K., The Guardian's Mobile Innovation Lab

has experimented with elements like offline
mobile news content for commuters to
improve mobile news delivery.
Social media video continues to grow,
driving media companies to lean more
on social media to promote and enhance
their content, and grow their audiences.
Content, strategic partnerships, innovation
and branding are key to their growth in the
future.

Data and AI
for Greater Efficiency
For greater content production and
publishing efficiencies, media organisations
are looking at deep data, automation and
artificial intelligence (AI). The BBC, for
example, has turned to technology to help
personalise content across India (Source:
www.medianama.com).
The focus on more granular applications

Audiences today expect video to be on mobile

of asset metadata has also led companies
to AI capabilities. The data-driven Ooyala
Flex Media Platform, which connects and
streamlines the entire content supply chain,
works with cognitive services to help media
companies search their content archives
for video, audio or text files with facial
recognition, language translation, visual text
identification, and more.

Immersion with AR and VR
With mobile devices getting more ubiquitous
and advancements in 5G connectivity, we're
looking towards a future of more immersive

and groundbreaking lens data technology
to speed up and simplify the workflow
on set and in post-production. The ZEISS
eXtended Data is a unique technology which
is based on the /i Technology and provides
information about the lens' distortion and
shading characteristics in real time. With the
ZEISS CP.3 XD lenses, even small productions
on a limited budget can gain access to the
advanced techniques common in state-ofthe-art, big budget films, commercials and
television shows.
ZEISS is exhibiting at booth 6G2-04.
www.zeiss.com
video content, thanks to continuous progress
developing virtual reality (VR), 360-degree
video, and augmented reality (AR)
technology.
A study confirmed that VR increases viewer
engagement (Source: https://annenberg.usc.
edu/news/) with journalism, particularly with
larger-scale experiences.
Additionally, VR360 ads (Source: www.
mediapost.com) were found to perform
better than traditional ads. The advanced
Ooyala Player is enabling media companies'
aspirations in the VR and 360-degree video
arena by supporting VR360 playback for VOD
and live.
The interest for AR is rising within the
industry as well. Consider The New
York Times' (https://www.nytimes.com/
interactive/2018/02/01/sports/olympics/
nyt-ar-augmented-reality-ul.html) integration
of AR into its stories, including features
published during the 2018 Winter Olympics.

Data at the centre
As media companies strive to be innovative
in monetising content and diversifying
revenue streams, it is data that will increase
their chances for success and lead them into
the next era of media.
Visit Ooyala at Hospitality Suite 302 and
find out how we can power your video
business.
www.ooyala.com
http://www.zeiss.com http://www.zeiss.com https://www.annenberg.usc.edu/news/ https://www.annenberg.usc.edu/news/ http://www.mediapost.com http://www.ooyala.com https://www.nytimes.com/interactive/2018/02/01/sports/olympics/nyt-ar-augmented-reality-ul.html http://www.medianama.com http://www.ooyala.com
Table of Contents for the Digital Edition of BCA Show Daily - Day 2
