BCA Show Daily - Day 2 - 10

10

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

Show Daily | Wednesday 27 June 2018

End-to-End UHD HDR:
From Event to Device

broadcast that uses 5G technology from a
premier sporting event and enables Ericsson
to test a real-world UHD contribution
business case in preparation for the launch
of 5G networks. As part of the demonstration,
Ericsson Media Solutions provided two
separate live feeds that utilised its new
End-to-End UHD Contribution solution to
enable the transmission of 4K HDR images.
The last decade has seen a massive jump in viewing quality, says
Two FOX Sports cameras were positioned
Boris Felts, Head of Products & Solutions, Ericsson Media Solutions...
on the challenging par-three seventh hole
hat is, starting with high definition (HD)
Dynamic Range (HDR) content. As a
at Shinnecock Hills Golf Club, which
and evolving through to 4K/Ultra High
result, operators are increasingly looking
transmitted live UHD HDR video through
Definition (UHD) content, in order to meet
for an end-to-end UHD solution that
to the FOX Sports production truck to
growing consumer demand.
addresses this growing need and enables
viewers across the US.
According to Ericsson ConsumerLab's
consumers to enjoy a more immersive
This trial represents a response to the
TV & Media research, ownership of HD TVs
viewing experience, even on larger TV
growing need to deliver more natural
has increased from around 75% in 2012
sets or mobile devices.
and immersive viewing experiences
to almost 85% in 2017, while 4K/UHD TVs
For sport and live events, high quality
which are available everywhere and to
are now present in over a fifth of all homes.
and low latency are crucial. Live
everyone, across all networks, devices
Furthermore, the latest generation of mobile
production is really driving this evolution
and screens. It also presents a powerful
devices now have resolutions that extend
- requiring a seamless workflow across
and compelling use case for reducing live
End-to-end UHD solutions enable immersive viewing experiences production costs, while enabling UHD
beyond HD, featuring increased colour depths
the entire video and audio delivery
that can be better served with UHD/High
chain, from acquisition cameras to an evercontent and address all screens within a
HDR broadcasting at scale.
growing universe of consumer devices. The
common end-to-end solution.
Broadcasters are continually seeking for
added complexities of HDR, immersive audio
A compelling example of this trend in action
new ways to enhance UHD delivery, such as
and high bandwidth network infrastructure
is a recent collaboration between Ericsson,
the inclusion of HDR 1080p displays, which
requirements have made true UHD
FOX Sports, Fox Innovation Lab, AT&T and
deliver a clearly visible leap in picture quality.
ecosystems difficult to achieve. Increasingly,
Intel, who used 5G technology to stream live
Yet, we can now go further; end-to-end UHD
broadcasters are building a converged OTT
4K High Dynamic Range (HDR) video feeds
processing and storage technology is in place
and broadcast ecosystem that leverages
over 5G for broadcast during a large golfing
to achieve the true reality of UHD.
optimised hardware, IP workflows and cloud
event in the US.
Visit us on Level 3, Hospitality Suite 312.
technologies, in order to mix SDR and HDR
This innovative trial represents the first
mediasolutions.ericsson.com
High quality content is crucial for sports events

T

SeaChange Exhibits its
PanoramiC Platform

TM

Ed Terino, CEO, SeaChange International, discusses the PanoramiC platform,
and how the company is continuing to meet the needs of video providers...
BroadcastAsia: Is there a
particular development that
you either see, or see a need
for, in the video provider market
today?
Ed Terino: The meaning of
"video provider" has changed a
lot over SeaChange's 25 years.
Since its inception, SeaChange
has been focused on providers
of premium video. But when
we began, premium video was
offered primarily by cable operators using
HFC/QAM. As Telcos began deploying
video solutions, and IPTV deployments
started, we broadened our focus to address
them. And we have broadened once again
to address the needs of providers using
adaptive streaming technology for OTT
and mobile delivery. So, there are many

In addition, we see a need
for a new generation of "video
platform provider" offering
a
Platform-as-a-Service
(PaaS) subscription business
model that includes, not only
the management elements
that are our focus, but also
content licensing and the
delivery/data plane elements,
like storage, transcoding,
DRM ad insertion, and CDN.
PanoramiC addresses the needs of today's video providersThis platform must be cloudtypes of video providers, but we believe
based to provide the scalability and flexibility
that in order to be competitive today, they
today's video providers need, as well as the
all have some common needs, such as the
reach to support "TV Everywhere" business
need for comprehensive management of
models. It must also be cost-effective. As
the video experience across both managed
the Internet and OTT video has removed the
and unmanaged networks that I've already
physical barriers limiting audience reach, the
mentioned.
opportunity to gain new scale economies

are there. But unlike the first-generation
multi-tenant online video platforms, this new
platform provider must offer the ability to
rapidly add new capabilities which leverage
advances in video processing, delivery, and
AI/machine learning - and this demands a
more open platform architecture. With this
approach, this evolving platform provider
can maintain a "best-in-breed" combination
of platform elements and managed-services
that enable their customers to compete with
dedicated, closed systems being used by
industry behemoths.
We have acted on this belief by forming
technology alliances - with ATES Networks,
Ateme, Broadpeak, and castLabs - to create
a pre-integrated, open, cloud-based PaaS
offering, the PanoramiC™ Platform. We
believe that PanoramiC addresses the "big
picture" needs of today's video providers, and
its open, third-party alliance concept ensures
that its customers can offer innovative
"indivisual™ experiences", while maintaining
a low cost of ownership.
BCA: Thanks for your time, Mr Terino. Any
final words?
ET: We are here at BroadcastAsia, stand
4A1-01 in the TV Everywhere Zone. I'd like to
invite your readers to come by and exchange
their thoughts on where the video market is,
where it is going, and how we can help them
meet their challenges. www.schange.com
http://mediasolutions.ericsson.com http://mediasolutions.ericsson.com http://www.schange.com http://www.schange.com
Table of Contents for the Digital Edition of BCA Show Daily - Day 2
