BCA Show Daily - Day 1 - 64

64

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

Show Daily | Tuesday 26 June 2018

Avid Enhances
MediaCentral Benefits

Avid® is unveiling a wave of innovative tools, apps, services, and solutions at booth 4T3-01...

E

xtending the benefits of MediaCentral®,
Avid has expanded its comprehensive
product offerings with ground-breaking
advancements for creative and aspiring
professionals, production teams and media
enterprises across news, sports, live
production and post-production.
Today, at 1:40pm, Peter Ennis, Avid
Senior Vice President, Global Services &
Delivery, is sharing his insight and expertise
at the Innovation Hub conference session
titled, Using Cloud Deployment & Artificial
Intelligence for Next Generation Workflows.
The presentation explores ways to streamline
news production and distribution by working
with cloud migration, business intelligence

and the world's most tightly integrated,
efficient global media platform to improve
capacity, leverage elasticity and converge
resources.
On display at the Avid booth is the Webbased tool MediaCentral | Cloud UX, which
streamlines next generation production and
enables collaboration across teams. This is
being shown with Avid Real-Time Graphics
Solutions; the latest versions of Maestro |
News on-air graphics suite and Maestro |
Designer graphics authoring software. Both
enable highly efficient creation of superior,
high-resolution graphics.
Also on show is the Maestro | PowerWall,
the display control and management solution

MediaCentral offers advanced production workflow management

that puts the power of UHD-quality graphics
into the hands of any television broadcaster.
A new generation of video post-production
workflow innovations is on display, including
solutions for 4K/UHD, delivering greater
integration, speed, and collaboration for
everyone from small editorial teams to global
media enterprises.
In addition, the new Avid VENUETM | S6L
Unified Platform is the industry's only live
sound system with 100% software, hardware,
and show file compatibility across all system
components.
Pro Tools digital audio software is alongside
the portable Pro Tools | S3 control surface,
the versatile Pro Tools | MTRX audio
interface, and the ergonomic Pro Tools |
Dock surface.

The Avid VENUE | S6L-16C live sound system

The Pro Tools | S6 control surface, Pro
Tools | MTRX interface and Pro Tools | HDX
hardware-accelerated HD system power the
world's most popular and award-winning
movies and TV dramas and allow audio
engineers to meet today's tight schedules and
expanding format requirements.
Avid NEXIS | PRO (now also qualified
as storage for Pro Tools | Ultimate), along
with the E2 and E4, are members of the
industry's first software-defined storage
platform. Specifically designed for storing and
managing media, Avid NEXIS enables fully
virtualised storage so media organisations
can adjust storage capacity mid-project,
without disrupting workflows.
www.avid.com
http://www.avid.com https://www.mediacorp.sg https://www.mediacorp.sg https://www.mediacorp.sg
Table of Contents for the Digital Edition of BCA Show Daily - Day 1
