BCA Show Daily - Day 1 - 62

62

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

Show Daily | Tuesday 26 June 2018

GBS Alliance Assists
with Visual Radio Install
Radio broadcasters of today should be very aware of the changing media
landscape and decreasing radio listening time...

T

his is especially among younger listeners
who prefer consuming radio using
multimedia devices such as mobile phones,
tablets or computers to traditional radio sets.
Radio Thailand's FM92.5mHz was also
facing this same issue and decided to
upgrade their ONAIR studio by being the first
full Visual Radio FM studio in Thailand. They
worked closely with their appointed system
integrator, GBS Alliance, to install a fully
automated end-to-end workflow based on
professional TV broadcast technology which
was also completely integrated with their new
radio playout system.

Visual Radio adds interactive content, including images

"We are very happy to have chosen GBS
Alliance Thailand as our system integrator
for upgrading our station. Our team is very
excited about the new digital automation
solutions and we are very satisfied with
this turnkey solution. Special credit to GBS
Alliance Thailand for their professional
services and quality products from
ChryonHego Visual Radio solutions," said
Mr Arnon Nabboon, Engineer Director of
FM92.5mHz.
"GBS Alliance is honoured to be part of this
innovative interactive platform, spearheading
this new direction for the radio industry in
Thailand. We look forward to working closely
with Radio Thailand on upgrading their other
studios," said Mr Krittachai Kritsanasang,
Technical Director of GBS Alliance.
Visual Radio is intended to enhance
traditional FM radio, by adding interactive
content over the mobile phone network. Data
can include images and text which includes

news, music videos, live interviews, travel,
sport and more. All this information would
help to draw in more listeners. Further, Visual
Radio offers radio stations a whole range of
new advertising opportunities, in addition
to the existing radio audio commercials.
Stations can monetise on content like banner
advertising, logo inserting and sponsorships.
GBS Alliance secured Radio Thailand's
tender for the next phase of upgrading their
studios, which is to be done in the second
half of this year. The company will again
install ChyronHego's Live Compositor, a
multi-camera live production suite that
includes a video switcher, video players and
graphics engines. ChyronHego's Visual Radio
solution can be adopted gradually, allowing
any radio broadcaster to grow into the Visual
Radio concept step-by-step.
Visual Radio is a fully automated software
solution that automatically switches cameras
and plays graphics by analysing audio

GBS Alliance installed an end-to-end workflow

signals and XML data from the radio station's
automation system. Visual Radio mimics a
real director, leaving the radio presenters to
do what they are good at, which is making
radio. Visual Radio combines automatic
camera switching, dynamic digital video
effects (DVE) and graphic overlays with real
time XML updates and audio control. Visual
Radio is designed for web, mobile and TV
platforms.
GBS Alliance is exhibiting at booth 4J2-01.
www.gbsalliance.com

Visual Radio is designed for web, mobile & TV platforms

VAS Creative Advocates Media Delivery
over IP Service
The explosive growth of rich media content
has broadened consumers' choices
of content every day...

W

ith audiences turning away from
traditional TV screens and spending
more time on new media devices, exhibiting
media on multi-screens is necessary and
essential for reaching audiences. New
technology creates different business
opportunities across new media platforms,
however, the challenges and cost for
encoding, streaming and distributing media
to meet the various platform requirements is
also increased.
Satellite was the traditional media delivery
method between countries and regions for
years. However, over the years, the video
resolution was upgraded from SD, HD,
UHD and soon to 4K. The data size to be
transmitted became much larger than what
used to be transmitted through satellite; not
to mention the media exhibition platform
requirement - such as TV, OTT, IPTV and settop boxes - also became sophisticated.

The Media Delivery over
IP (MDI) service provided
by VAS Creative offers an
IP to IP-to-TV solution for
content providers. Through VAS Creative's
Hybrid Cloud Platform, it delivers media
over IP and enables content providers and
platform operators to broadcast and stream
video through Internet or fibre. MDI service
is especially efficient and cost-saving in live
event/live sports streaming.
Once a client account is set up on MDI, the
service is available for use within minutes.
The client can easily send the media to the
local access point of VAS Creative's Hybrid
Cloud Platform through their preferred
methods, including fibre and cloud, and
in any preferred protocol, such as RTMP,
UDP, and HTTP. Signals are processed and
encoded in VAS Creative's Hybrid Cloud
Platform and distributed through secured

fibre or Internet to reach the appointed
destination.
MDI service is ready for use with instant
setup and could be easily accessed from
anywhere in the world. With the advantage
of wide accessibility, cost efficiency, platform
compatibility and service elasticity, Media
Delivery over IP will eventually outrun
satellite as the most ideal method for new
media content delivery.
"MDI service simplifies the data encoding
process and largely reduces the cost
for content providers. Once the media is
delivered to MDI, the rest will be our work to
ensure the quality of encoding and to deliver
the media to anywhere in the world," said
James Wang, CEO of VAS Creative.

Exos X14 is ideal for hyperscale environments

Delivering Media over IP is a trend that
is unavoidable and irresistible as the
technology evolves and advances. It may
take some time for content providers to have
confidence in adopting the innovative delivery
over IP solution. However, the market won't
give too much leisure for hesitation.
As the competition of content offering
becomes severe, the sooner content
providers adopt new delivery technology
such as MDI, the greater the advantage will
be given in leading the new media era.
VAS Creative is exhibiting at booth
4C3-05. www.vascreative.com
http://www.gbsalliance.com http://www.vascreative.com
Table of Contents for the Digital Edition of BCA Show Daily - Day 1
