BCA Show Daily - Day 1 - 56

56

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

Show Daily | Tuesday 26 June 2018

The Onboarding Challenge - How
Self-Built Delivery Networks Keep
Big Live OTT Audiences Happy
Many argue that traditional TV broadcasts will continue to beat
internet-delivered OTT television...

T

his is because of popular 'appointment
TV' shows that bring people together to
simultaneously experience an event.
But broadcasters in today's competitive
market know that OTT services are as
important as traditional television. And that's
not factoring in the organisations like sports
leagues or teams that offer an IP-delivered
stream as their primary service.
Whether it's for cultural or sporting events
- or even the premiere of a popular television
drama - the reality is that service operators
Service operators can create OTT TV
experiences beyond broadcast

can create OTT TV experiences that are far
beyond broadcast. This is what we call Big
Live OTT.
But to achieve these experiences, the
technology used to deliver them needs
to be up to the job. Whether it's for the
Super Bowl, the World Cup, an Olympic
tournament or Sweden's Got Talent, huge
audiences have big expectations - so it
better not go wrong.
By building a dedicated network for the
distribution of internet-delivered TV - a TV
CDN - content providers can overcome live
OTT's biggest challenge - the simultaneous
glitch-free onboarding of hundreds of
thousands of viewers on multiple devices.
Typically, 50 to 60 percent of client requests
come within the first two minutes of the start
of a major event and this can put a huge
strain on any delivery network.

network's servers. This means that a single
server won't be overloaded when another has
available capacity, speeding up the overall
delivery for everyone requesting the live
programming.
TV CDNs are also better at managing
requests between the delivery server and
the content owners' origin. It will consolidate
multiple requests, saving capacity on the
origin server and backhaul network.
Deploying a TV CDN to deliver a beyond
broadcast experience is exactly what TVB
does with its myTV SUPER OTT service in
A TV CDN will predict user requests Hong Kong. The largest independent Chinese
as they begin
language broadcaster uses its network
to easily onboard hundreds of thousands
of users at once. This lets it deliver major
events like the Olympic Games in 4K, at
50fps while also offering personalised ads to
millions of viewers.
With so many users now relying on OTT
services, distributing Big Live OTT is just
as important as traditional broadcast. With
If operators are renting bandwidth on a
a TV CDN, operators can retain complete
subscription network, live programming
control of their programming, can onboard
is delivered by a third-party, so delays are
thousands of users themselves, and deliver
completely outside the control of the content
live programming without delays, glitches or
distributor. But TV CDNs give operators
buffering.
better control to onboard the huge numbers
The myTV SUPER OTT service and
of viewers and deliver a service with lower
Edgeware's Big live OTT solution is being
latency.
showcased on stand 4B3-01, in the TV
To better cope with this onboarding, a TV
Everywhere zone.
CDN will predict user requests as they begin,
www.edgeware.tv
balancing the expected load across the

Verimatrix Secure Cloud Offers
Advantages to On-Prem Operations
A managed, cloud-hosted service reduces CAPEX while allowing operators
to retain full control of their services and subscriber relationships...

A

s competition to acquire and retain
subscribers grows, the costs and
complexity to operate advanced on-premise
video and content security head-ends is also
increasing.
Together, they pose formidable challenges
for video service providers, including
recurring, significant video head-end CAPEX
costs (i.e. hardware investments every
three to five years); and increasing onpremise OPEX to manage advanced network
operations centres 24/7/365.
There is also a lack of flexible deployment
strategies
preventing
agile
business
responses to new opportunities; navigating

Bypass the need to install,
configure and manage
physical servers and
enjoy 24/7/365
monitoring

a multi-DRM universe to support all
device categories; and reducing churn by
understanding subscriber QoE and content
preferences.
A service provider attempting to overcome
each challenge should consider a managed,
cloud-hosted service that would reduce
CAPEX and also address the other issues
while allowing video service providers to
retain full control of its service offer and
subscriber relationships.
Verimatrix has introduced its Secure
Cloud as a software-as-a-service (SaaS)
infrastructure that enables access to the
company's revenue security and analytics
solutions of any configuration and scale. It
is backed by the deep expertise of the highly
respected Verimatrix Global Services team
and forms an extension of today's robust
support and maintenance programs for
Verimatrix on-premise solutions.
Secure Cloud is implemented in an
Amazon Web Services (AWS) virtual

private cloud environment that includes
private and secure storage for critical
data and assets. Deployments of VCAS
and Verspective in Secure Cloud become
best-in-class video service components,
interoperable with other components of
the cloud video ecosystem, including
encoders and streamers, CDNs and content
management systems.
This
convenient
and
cost-effective
alternative to on-premise systems and
operations can be rapidly deployed and
reconfigured as required, all while keeping
video service providers in full control of their
service offering and subscriber relationships.
To truly monetise OTT services and provide
a multi-screen experience, video service
providers must consider a comprehensive
solution beyond a "do-it-yourself" approach.
Basic DRM technology is no longer
sufficient to enable the compelling services
consumers are willing to pay for while
complying with stricter security requirements

mandated by premium content providers,
such as 4K/UHD programming.
Furthermore, delivering a multi-screen
service consistently, reliably and securely
to the growing list of devices and operating
systems is a formidable undertaking. While
DRM security serves to protect the content,
advanced analytics are also increasingly
essential to ensure competitiveness and
maximise monetisation opportunities.
The MultiRights OTT Plus solution packages
advanced multi-DRM security and video
analytics required to create and maintain the
most competitive services. It addresses the
multi-DRM quandary and native device DRM
limitations, plus offers powerful delivery,
watermarking and analytics tools in a flexible,
cost-effective package. Video service
providers are able to effectively and efficiently
control the brand experience of their premium
services across devices.
The solution is also available as a
subscription-based SaaS offered in the
Verimatrix Secure Cloud.
For more information on migrating the video
workflow to a secure cloud environment, visit
Verimatrix at booth 4C3-01.
www.verimatrix.com

Verimatrix Secure Cloud
is a SaaS infrastructure
http://www.edgeware.tv http://www.verimatrix.com
Table of Contents for the Digital Edition of BCA Show Daily - Day 1
