BCA Show Daily - Day 1 - 46

46

SUNTEC SINGAPORE

A part of

Show Daily | Tuesday 26 June 2018

MARINA BAY SANDS * SUNTEC SINGAPORE

Three Things AI Could Do for
Your Content Production
IDC forecasts global AI spending will likely cross US$46 billion in 2020, says Phil Eade,
Senior Director, Media Platform Business Development, APJ, Ooyala...

L

ike in many areas, AI is disrupting the
media industry, as large amounts of data
become available from the hours we spend
watching videos.
For media executives, it's almost a given:
AI can help automate workflows for greater
productivity and provides insights to make
smarter decisions.
But what if AI could do more? Here are
things you didn't know AI could do for your
content production.

Make Worthy Content
Producers are in a race to make content that
is original and creative. More often than not,
this process includes extensive reviews of
past content to gauge viewers' interest and
avoid duplication of content at the same time.
AI makes it easier for the publisher or
content owner to understand consumers'
specific preference and behaviour by
leveraging machine learning. For instance, if

User X watches Video A then clicks
to watch Video B, we can infer
the likelihood of User Y wanting
to watch Video B as well is high if
he/she watches Video A. These
patterns feed into a powerful
neural network of decision-making
which producers could leverage to
personalise content.
Couple this with an AI-powered in-depth
calculation, which tells content makers the
type of content they should prioritise. You'd
be more empowered to make a calculated
decision rather than basing it on intuition or
superficial assessment.

AI can help automate workflows for greater productivity

pain point: "I don't even know what's in
my archive at this point." Locating relevant
footage to supplement a news bulletin
or documentary often becomes a huge
challenge for content companies as they
sift through vast amounts of archived video
assets, let alone monetise them. With AI,
media organisations can index existing
content with powerful metadata capture
techniques to easily identify and
repurpose archived content.

Monitor Live Events
The issue with live events is that
there are a lot of moving parts and if
one thing goes wrong, it could cripple
the entire event. Monitoring a live
AI could be used to monitor live events event and troubleshooting issues are
Give Content a Rebirth
typically performed in siloes, leaving media
As more money is spent on producing
organisations in a fix as they try to accurately
content, the ability to make the most out of
pinpoint and resolve issues. For example,
it is critical. Localisation of the content to
AI could watch out for unexpected spikes
cater to each market's needs is one way and
in viewership during the live broadcast and
AI could help speed up the process. Tech
alert broadcasters to immediately add server
giants like Microsoft, Google and Facebook
capacity as needed.
are working hard to develop and enhance AI
Visit Ooyala at Hospitality Suite 302 to
technology to take into consideration speech
find out how you can leverage AI to increase
nuances and languages.
audience engagement and drive revenue.
Leveraging existing content is another
www.ooyala.com
way. We can almost always hear the same

Cloud is no Broadcast Cure-All: A Hybrid
Approach to Workflow Development
Companies in all industries, it seems, are focusing on cloud deployments
as an answer to their troubles...

B

ut how should cloud figure in to the
strategies of broadcasters, in particular?
The answer is often not found in "pure" cloud.
"One of the key advantages of cloud is its
ability to let entrepreneurial organisations
match revenues to expenses and hence
allow them to be more success-based in
their growth," said Telestream CMO Chris
Osika. "At Telestream, we see numerous core
broadcast workflows that don't transfer easily
to today's cloud, such as live transcoding
workflows. We believe that working in a
hybrid environment leads to a more efficiently
optimised infrastructure."
Today, broadcasters are under siege from
agile competitors such as online video
providers. To remain competitive, they
must identify where the agility afforded by
cloud-based solutions makes cloud the right
answer. Cloud can significantly increase
speed to market for new ventures. What used
to take 90 days to get off the ground, now

A hybrid environment
can lead to an
optimised infrastructure

takes just a fraction of that time. In a fiercely
competitive market, that speed is crucial.
Cloud-based launches represent a fractional
upfront cost, enabling broadcasters to
take more risks, get to market fast and
relatively cheap, and revolutionise business
development strategies. And as organisations
scale their new operations up and down very
rapidly, they have more freedom and flexibility

to change their business model. In a crowded
market, you can get more creative - even
experimental - in the way that you sell media
products to your core audience.
Companies should employ technology that
suits their workflows at the right time, with
models that don't require them to move all
their production and distribution capabilities
to the cloud at once. Telestream recommends

a flexible, conservative approach. While cloud
is valuable, potential weaknesses in any
cloud strategy must be factored.
"We can help companies with sensible
transformation. Our technology does not
require a wholesale infrastructure switchout. Transformation is a journey, not a light
switch," said Osika.
Private-cloud, virtualised data centres
can be a first stage; once operations have
proven successful, they can be transitioned
to the public cloud. However, the experience
of numerous large media entities with public
cloud has led them to bring operations
back to private cloud. It is helpful to employ
technology that can support workflows no
matter how they are deployed.
Hybrid approaches afford flexibility to
capture the advantages of cloud while
mitigating the constraints, allowing for truly
agile business strategies, accommodating all
the variants of cloud, from public and private,
and on-premise - which ever works best for
an organisation. Visit us on Stand: 4B3-05.
www.telestream.net
http://www.ooyala.com http://www.telestream.net
Table of Contents for the Digital Edition of BCA Show Daily - Day 1
