BCA Show Daily - Day 1 - 42

42

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

Show Daily | Tuesday 26 June 2018

OTT Broadcast: Converge to Thrive
Richard Mansfield, Head of Media Delivery Product Management,
Ericsson Media Solutions, discusses the rise of OTT...

L

ooking across the TV and Media landscape
today, we can see increased collaboration
of service providers, content owners and
broadcasters in order to compete in a new and
dynamic ecosystem.
This growth in collaboration is a response to
the rise in over-the-top (OTT) services, which
are being driven by data rich capabilities.
Today's industry players are no longer
competing with their peers but increasingly
with giant internet-centric technology vendors
including Amazon, Apple and Google.
According to Ericsson Mobility Report
research, video is responsible for 50% of
mobile traffic and by 2023, will increase to
around 75% of data traffic.
To compete effectively in this market,
traditional industry players must find new
ways to become data competitive and meet
consumer demands for engaging content.
They want value-add services - including
catch-up TV and start-over - without storage
limitations and access across any screen. It
is therefore imperative for both TV service
providers and broadcasters to differentiate
with a high quality of experience, especially

for unique and high value live content
offerings, such as sports.
The rise of OTT poses inevitable questions:
can we use OTT delivery for everything? Can
we make OTT delivery as good as broadcast?
It is clear there are still fundamental
differences between OTT and broadcast
delivery. However, the variance between the
consumer experience is shrinking as both
areas start to embrace cloud-based platforms
that can solve some of the major challenges
to providing a seamless offering.
Examples of this evolution in action
include our MediaFirst Video Processing
solution which offers a software-defined,
media optimised cloud-based platform that
addresses the need for a compelling premium

Consumers want engaging content on different devices

service over any platform. Whether from
an OTT or broadcast workflow, MediaFirst
Video Processing unites a rich suite of
video processing and video compression
capabilities to create agile, cloud-centric TV
experiences, regardless of device or format.
The solution also brings picture quality and
latency improvements to further close the gap
between broadcast and OTT user experience.
Another example of this cloud-based
convergence can be seen through the
modular architecture of the Video Storage &
Processing Platform (VSPP) which offers a
multi-network, multi-device, multi-service
solution, which is able to ingest and store
video content across a range of applications.
The scalable nature of the solution allows
VSPP to offer the same value irrespective of
deployment, from small origin servers for
VOD to huge distributed private copy cloud
DVR systems.
These two propositions are part of a new
wave that is both unifying and unlocking
the new reality of true convergence. As
traditional and new service providers increase
the amount of content they deliver directly

There's been a rise in OTT services

over-the-top, there is a clear need to give
consumers a viewing experience on their
secondary device, which replicates that of
their main screen. In the immediate term,
service providers and broadcasters must
differentiate their video offering and deliver a
greater range of high-quality OTT services in
broadcast-style applications.
The next stage is to use these propositions
to build additional convergence tools that
integrate third-party services and capture
data relating to viewer behaviour, device
and platform preferences. In doing so,
the industry will be able to find more
opportunities to provide a new range of
unified consumer experiences that offer
more opportunities to interconnect, capture,
distribute and access content.
Visit us on Level 3, Meeting Room 312.
mediasolutions.ericsson.com

The Small Package that Can Bring
Big Benefits for Broadcasters
With news that Japan will broadcast the 2020 Olympics in 8K,
Asia is really waking up to the broadcast industry's need for
change, says Loki Ong, VP sales for APAC, Adder Technology...

T

his includes the market's adoption of IPbased KVM technology. While the benefits
of IP are well understood within the market,
rack space is often at a premium and migration
is often hampered through lack of space.
In a recent Adder survey, which polled
individuals responsible for KVM equipment
and control room design within their
company, over three-quarters (76%) of
those polled said they were planning to

The ALIF100T is a
USB-powered KVM transmitter

upgrade their KVM (keyboard, video, mouse)
equipment over the next three years. While
this statistic appears to demonstrate how
eager the market is to migrate to IP-based,
high performance KVM, many are finding
there are barriers to their ambition.
In the same poll, 52% said space limitation
was a major challenge in redesigning their
control room, with 62% also citing the cost of
equipment upgrades as their main drawback.
Lack of space and concerns over cost are
both often unsurmountable considerations
when it comes to business investment.
Adder
Technology,
the
IP-based,
high-performance KVM specialist, is
demonstrating
its
highly-acclaimed
ADDERLink INFINITY 100T (ALIF100T) at
booth 6H4-01 as the zero U, USB-powered
KVM transmitter continues to exceed its
anticipated success following the product's

launch earlier this year.
It is true that retrofitting KVM into
environments designed around legacy
equipment can require a complete redesign,
including re-cabling. Yet, there is nothing
like a seemingly immoveable barrier to drive
innovation. As the world's smallest IP-based
high performance KVM transmitter, the
ALIF100T has been designed to help solve
this dilemma due to wider industry demand,
offering a solution to Asia's adoption of IPbased KVM technology.
The ALIF100T can be plugged straight into
the back of any computer like a dongle, taking
up zero U if rack mounted and can hang from
the back of the source. Highly scalable, it also
enables broadcasters to grow their system
over time without needing to accommodate
new rack space.
In addition, the IP-based KVM transmitter

ALIF100T can be plugged
into the back of any computer

uses only two watts, which ensures less heat
is generated and less cooling is required,
therefore bringing down costs substantially.
The device can also be powered directly from
USB, meaning there is no need for additional
power distribution units (PDUs), saving on
further costs and eliminating the need for
additional space.
Helping broadcasters make the move
from analogue to digital as part of the wider
ADDERLink Infinity system, the ALIF100T's
small form factor neatly addresses industry
concerns while allowing operators to control
multiple computers and applications with
pixel-perfect video quality.
Sometimes it's the smallest of products that
have the largest impact.
Adder's solutions are on display at booth
6H4-01.
www.adder.com
http://mediasolutions.ericsson.com http://www.adder.com
Table of Contents for the Digital Edition of BCA Show Daily - Day 1
