BCA Show Daily - Day 1 - 4

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

Show Daily | Tuesday 26 June 2018

The IABM Theatre Shares 'Tomorrow's
Media Tool Box - Today'

Matthew Goldman,
President of SMPTE &
Senior VP of Technology
at Ericsson Media
Solutions

On the exhibition floor at Suntec be sure to attend the IABM Theatre running
on Tuesday afternoon in the Innovation Hub on level 6, booth 6Q3-04...

he focus of all the sessions is
'Tomorrow's Media Tool Box
- Today', covering topics from
Blockchain to Artificial Intelligence
to Real-time IP, says Stan Moote
- CTO IABM. It is one thing to
discuss and predict the unknown
future of media, however we have
knowledge and tools available
today that will help you dovetail tomorrow's
media necessities into your day-to-day projects
and workflows.

Embracing IP
With SMPTE ST 2110 now published, the
industry no longer has any excuses not to
embrace IP. With interoperability proven over
and over again, end users are now taking
advantage of the massive flexibility, agility
and efficiency of IP-based infrastructures and
beginning the transition process.

IP is on everyone's minds, not so
much as a question anymore, but
more about how to use it correctly
and take advantage of its benefits.
IABM is fortunate to have Matthew
Goldman, who is the President of
SMPTE and Senior Vice President
of Technology at Ericsson Media
Solutions, present Broadcaster
Migration to All-IP - the tools are here now!
Mr Goldman will discuss the benefits of
transforming to "All-IP" and give a high-level
overview of what exactly is meant by "All-IP"
including details about the new SMPTE ST
2110 suite of standards for Professional Media
over IP.
Marc Segar from NEP Australia details
out NEP's implementations in the real world
with four new all-IP broadcast trucks, seven
upgraded existing trucks, and two new
IP production centres, which are creating

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centralised facilities for equipment.
One of the many benefits of IP is that
all equipment and resources are shared
in real-time across all connected 29 tier
one sports arenas.
In order to cover live news events, camera
crews can now deploy mobile solutions
capable of transmitting video, voice and
other services over a single multiservice
communication link. This is all made possible
by leveraging the power of IP. Hans Massart
from Newtec will explain how to achieve high
network and service availability when it counts.
Wouldn't it be cool if you could figure out
how to automate all those day-to-day manual
workflow tasks? James Gilbert from Pixel
Power will show you how to deploy an
automated workflow system, across all your
playout platforms.

Streamlining Content
with Blockchain
Blockchain technology isn't only about
currency. With release windows shrinking,
content owners can use blockchain in a
manner that service providers can discover
and access content in the file format, encoding
standard and the digital rights they need.
Blockchain will also begin to serve as the
mechanism to manage payment, track metrics
on who is distributing/viewing the content and
enforce usage rules. Be aware and stay on top
of these capabilities by hearing Petr Peterka,
CTO, Verimatrix, present Streamlining Content
Distribution with Blockchain so you can
understand the tools and be prepared for the
future.
OTA appears to be a topic largely gone from
many forums. Nevertheless, OTA is still a
primary method of distribution and to keep
RF distribution strong, scrutinising digital
feeds for quality is tremendously important.
Transformative Monitoring Strategies for NextGen OTA Networks will be jointly presented by
GatesAir and Qligent, showing real examples of
how stream and signal monitoring can provide
additional important information beyond
that of a standard Network Management
System (NMS), which typically only looks at
the RF performance and specific equipment
characteristics.

Maximising Ad Potential
For advertisers, is 2018 the year for OTT
digital advertising? Advertisers know that

OTT offers a greater ad targeting capability to
deliver the right ad to the right consumer - the
question is how to maximise the ad potential.
Greg Armshaw from Brightcove will reveal the
toolsets available now to launch, manage and
monetise your OTT service by improving time
to market, user experience, as well as ad reach
and revenue.

AI and ML
Artificial Intelligence and Machine Learning
are not going away, so the real question that
comes up is how to understand the toolsets
and employ them suitably to match your
business and technical needs. Tommaso
Cesano, Head of Business Development
and Strategy at start-up Metaliquid, will
introduce how AI video analysis can support
broadcasters and media companies in
empowering DAM and delivering more
engaging and personalised user experiences to
viewers in his presentation AI Video Analysis to
Design the Next TV Experience.
Object-based storage ties directly into AI and
ML with native capabilities being leveraged,
such as custom metadata, analytics and strong
consistency, for content collaboration and even
the likelihood of taking on more file-based
workloads. Find out what critical attributes an
object-based storage platform should have
in order to be a true modern media archive
solution by hearing Dell EMC's presentation
Uncovering Object Platform for The Modern
Media Archives.
With the pace of change in our industry
continuing to accelerate and new technologies
being embraced almost daily it seems, it
has never been so important to keep up.
These presentations, which start at 2pm on
Tuesday at stand 6Q3-04 in the Innovation
Hub, offer a perfect opportunity for visitors
to BroadcastAsia to get on top of all the latest
developments and discover how you can build
them into your future plans.
www.theiabm.org
Stan Moote has worked worldwide in the
industry for over three decades and is the CTO
for IABM, International Association for Broadcast
and Media Technology Suppliers. Stan has a
clear understanding of technology combined
with a solid business twist. You can see many of
Stan's articles at theIABM.org.

https://www.youtube.com/playlist?list=PLUsTvrLiWZgue1SFZAbAzR_XOqaga-8dy http://www.theiabm.org http://www.theIABM.org

Table of Contents for the Digital Edition of BCA Show Daily - Day 1