BCA Show Daily - Day 1 - 38

38

SUNTEC SINGAPORE

MARINA BAY SANDS * SUNTEC SINGAPORE

A part of

SeaChange Exhibits cFlow
Ed Terino, CEO, SeaChange International, discusses the
company's cFlow solution which is on display
at booth 4A1-01...
BroadcastAsia: SeaChange is a company
that many people in the pay-TV space are
familiar with, but not always for the same
things.
Could you give us a brief overview on
SeaChange, and what your current focus
is?
Ed Terino: Well, it happens that we are
celebrating our 25th year. We were a
pioneer in the development of local spot
advertising technology, in which local pay-TV
operators could insert local ads in licensed
"ad-pods" of a linear broadcast. We were
instrumental in enabling the migration from
tape-based video to disk-based digital
media and developed some of the original
VOD streaming technology. In fact, we were
awarded multiple American Emmy awards
over the years for development of these
technologies.
Our more recent focus has been in video
management and control, which we believe
has become significantly more important
with the array of video delivery technologies

and as network types expands.
As OTT technical complexities are
overcome, the challenge of matching content
to viewer, and managing all the steps in the
delivery process will remain. Management
of content, metadata, workflows, offer/
merchandising, advertising, and user
experience - all are critical elements in the
creation of engaging, personalised viewer
experiences that drive monetisation.

TM

cFlow portfolio is a comprehensive solution

Video providers need tools that provide
a comprehensive, cohesive view of these
elements to stay competitive in the era of
personalised video anywhere - what we like
to call "indivisual™" experiences - across
multiple managed and unmanaged network
types, like IPTV, QAM, and the Internet. We
recently launched our cFlow™ portfolio of
solutions to address this need.

Show Daily | Tuesday 26 June 2018

BCA: What are the solutions on cFlow?
ET: First, there is content management,
where the content is tagged with the
appropriate metadata for classification and
search. Without rich metadata, it's impossible
to match content with a viewer's interests.
The cFlow element also directs the workflows
needed to create the different versions of a
title for all the different devices and networks
that viewers use. Then comes cBridge, the
element used to build offers - titles, pricing,
promotions, available capabilities like timeshifting, and much more. It also handles
session management. For example, when you
start watching content on one device, then
switch to another, cBridge makes it possible
to pick up where you left off. cAds manages
how advertising is integrated and presented
to viewers. Finally, cView software is used on
various playback devices to create a common
look and feel across all of them, to offer a
familiar experience, regardless of the device
being used. I could say a lot more about each
of these, but with our limited time, I'll just
add that when these elements are combined,
they offer tremendous power over the design
of individual viewer experiences. We like to
think of the combination as a "personalisation
pipeline".
SeaChange is exhibiting at booth 4A101. Please check tomorrow's issue for a
continuation of our interview with Mr. Terino.
www.schange.com

NAGRA's Innovations in Monetisation and
User Engagement Flow from the Internet
NAGRA is exhibiting at CommunicAsia booth 1J2-01,
highlighting the OpenTV Signature Edition solution...
BroadcastAsia: What's unique about
NAGRA's OTT latest solution and how does
it stand out among competitors?
NAGRA:
OpenTV
Signature
Edition
represents the convergence of what NAGRA
has worked on over the years: OTT delivery,
blending linear and on-demand content, and
providing an innovative user experience, to
allow users to navigate through the content,
offering different viewer journeys, either
traditional, channel-based, or a more, ondemand-centric experience, when it comes
to accessing content. It's been designed to
address the evolving needs of what we call
the new "TV Tribes", consumer segments
with different viewing behaviours that each
require a different user experience and content
mix. It offers a unique multi-journey user
experience, ensuring that the most relevant
content is exposed to the right viewers in the
most convenient way, on the screen of their
choice, through a consistent set of advanced

TV features (start-over and catch-up TV,
cloud DVR, VOD and OTT app content onboarding) that keep the viewers engaged and
ensure high service usage, ARPU and overall
customer satisfaction. NAGRA has been able
to make that experience available across
multiple devices, so it goes beyond the settop box, and reaches every screen accessible
to consumers.
OpenTV Signature Edition offers an option
to integrate an Android TV Operator Tier
solution, offering the best of broadcast and
IP services with NAGRA content protection,
allowing providers to easily offer on-board
SVOD services to deliver a unique user
experience while leveraging their existing TV
infrastructure.
Additionally, to enable operators to deploy
OTT with minimal upfront investment and with
reduced technical risk, NAGRA has developed
Conax GO Live, an end-to-end solution for
streaming live TV channels with start-over

functionality to Android and iOS devices.
Conax GO Live is all about simplicity - from its
user-friendly apps to its simple and elegant,
straight-forward
technical
deployment.
GO Live provides pay-TV operators with
proven low risk and record time-to-market
for deploying a host of live TV services with
market-differentiating features critical to
gaining a competitive edge in the regional
landscape.
BCA: How deeply has NAGRA incorporated
cloud technologies and data analytics into
its pay TV offerings?
N: All NAGRA products are now cloudready and can be delivered as a service.
NAGRA has invested in developing its
own data intelligence cloud platform,
focused on leveraging data analytics and
artificial intelligence to deliver
actionable insight and drive business
performance for pay TV operators.
The investments we've made into
our Insight platform over the last
number of years has really focused
on offering the analytics capabilities we are

confident service providers need to leverage
to compete with the likes of Netflix, Amazon,
and do what other streaming provider giants
have learned to master; capturing data from
the networks and from the users, and with
this data, being able to provide a superior
user experience, and make better decisions
around purchasing content, advertising, and
network optimisation. Both user experience
and content value protection platforms use
NAGRA Insight to make the business of pay
TV distribution smarter and more efficient,
providing the tools for operators to compete
more effectively with OTT pure players.
dtv.nagra.com

OpenTV Signature Edition
is NAGRA's latest solution
http://www.schange.com http://dtv.nagra.com
Table of Contents for the Digital Edition of BCA Show Daily - Day 1
