BCA Show Daily - Day 1 - 35

Show Daily | Tuesday 26 June 2018

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

SUNTEC SINGAPORE

35

ChyronHego's Virtual Placement:
Advanced Virtual Graphics Made Easy
Broadcasters in the Asia-Pacific region face challenges that
are universal to media enterprises everywhere...

T

hey need to generate more revenues
in an increasingly competitive
environment, and that means
engaging and exciting viewers
who
expect
ever-greater
sophistication in their graphics
and programming.
Because Asia is such a vast
area, broadcasters need tools
that make it easy to regionalise
content to reflect the cultural and regional
diversity of APAC countries. Also, in areas
such as Japan, Singapore, and Hong Kong
where real estate is at a premium, it's
critical the equipment be deployed wherever
it makes sense - especially when there's
little or no rack space in the control room
or venue. There's also a big requirement for
solutions that are easier to install, use, and
maintain.

Virtual elements can be placed into a live scene

ChyronHego has taken all of these
requirements into account with Virtual
Placement, the industry's most sophisticated
tool for incorporating striking virtual graphics
into any live broadcast. Virtual Placement
enables producers to create moments
within the programme that not only grab the
viewer's attention but enrich the acute nature
of visual storytelling.
Virtual Placement uses advanced imageprocessing algorithms to analyse incoming
camera movements in real time and add
robust, tied-to-surface virtual graphics
to live productions without the need for
a specialist operator, expensive camera
sensors, or lengthy calibration processes.
The solution is easy to learn and operate,
and it can be used to augment practically
any live broadcast scenario with virtual
objects - from physical studio sets to
much larger scenes such as sports
arenas, racetracks or landscapes.

Virtual Placement is a powerful tool
for revenue generation. Virtual product
placement and advertising, scores and
statistics, sponsor logos, and even
animated sponsor messages on virtual LED
screens are among the many sponsorship
opportunities made possible by the tool.
Virtual Placement's Scene Tracking
feature makes it possible to
place virtual elements into a live
scene to make them look physically real and
in harmony with the environment they are
projected into, creating even greater potential
for advertising placement revenue.
At booth 4P2-05, ChyronHego is
highlighting key improvements to the Virtual
Placement product family. One powerful
new feature is the ability to deploy the Virtual
Placement device far downstream of the
production switcher, even thousands of miles
away - a large advantage for broadcasters

Sponsor messages on virtual LED screens are
possible with Virtual Placement

lacking staff or rack space at the actual
venue.
In addition, Virtual Placement supports
regionalisation with the ability to output
several simultaneous feeds, each one tailored
to the specific market's cultural and local
requirements.
Virtual Placement also now supports 4K
production and enhanced real-time data
integration with ChyronHego's industryleading sports tracking solutions, TRACAB
and ZXY, as well as integration with thirdparty, real-time data sources.
www.chyronhego.com
http://www.chyronhego.com http://www.clearcom50.com http://www.clearcom50.com http://www.clearcom.com
Table of Contents for the Digital Edition of BCA Show Daily - Day 1
