BCA Show Daily - Day 1 - 30

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

Show Daily | Tuesday 26 June 2018

Clear-Com Celebrates 50th Anniversary
Clear-Com®, provider of real-time communications solutions and service, is celebrating its 50th anniversary...

lear-Com invites everyone attending the
show to join in on the celebrations at our
booth 4Q4-01. Experience the rich history of
innovation and see what new products we are
bringing to the future of audio-and-intercomover-IP communications. As we look back
on our incredible heritage of communication
breakthroughs, we also remember the people
who made it the success it is today.
"Over the past 50 years, Clear-Com has
grown to become one of the most recognised
and highly sought-after communications
brands in the Pro-Audio industry," said Mitzi
Dominguez, CEO of Clear-Com. "While our
brand has become synonymous with various
intercom products which allow professionals
to work together at critical times, ultimately
Clear-Com's journey is a story about people
who were pivotal within this business visionary leaders of the past and present,
alumni and current staff, committed partners,
loyal users and industry influencers."
Founded on April 18, 1968, Clear-Com
traces its origin to a two-person team in
San Francisco, California, USA, where an
important rock music scene flourished, albeit
with louder volumes than earlier eras. Bob

Mitzi Dominguez, CEO,
and Bob Boster, President,
Clear-Com

Cohen and Charlie Button worked together
to create the very first production intercom,
known as the RS-100 distributed amplifier
analogue beltpack system. The RS-100 was
an instant success, used for production
communication by legendary San Francisco
rock bands and artists such as Jefferson
Airplane, Janis Joplin, and the Grateful Dead.

Since then, Clear-Com has stayed true to its
roots in providing analogue-based intercom
systems for the live performance market,
while the company expanded into Broadcast,
Military, Aerospace and Government, Sports
Operations, and Offshore-Marine markets.
This diverse range of markets is now
served by a vast communications portfolio

comprised of IP, digital matrix, fibre, mobile
applications and wireless - an important
segment where Clear-Com is now the global
leader.
Despite all of the changes over the last
50 years, some things remain consistent.
Clear-Com staff all have a passion to
provide exceptional service and support
to customers - because they know that
without intercom the show cannot go on. The
company hires staff with industry experience
who understand the critical importance
of production communication, and whom
have a deep knowledge, experience and
commitment to customers.
"We have accomplished a lot along the
way and throughout this celebration you will
see that while there are a lot of constants,
the Clear-Com of 2018 has come light years
from the company that started in the crucible
of the Summer of Love in San Francisco,"
said Bob Boster, president of Clear-Com.
Celebrate with Clear-Com at BroadcastAsia
2018, on social media channels, and on our
dedicated 50-Year Anniversary website at
www.clearcom50.com.
www.clearcom50.com

How to Boost Broadcast Monetisation
Through TV Analytics - Viaccess-Orca
One of the most important strategic decisions TV operators face is how to manage the increasing inflow of data regarding
their viewers in a way that helps to increase monetisation, writes Jean-Christophe Jubin, VP APAC at Viaccess-Orca...

s TV becomes more immersive and
personal, the number of data points that
can be collected increases at an exponential
rate. Studying content consumption data
allows broadcasters to gain a unique insight
into their viewers.
Of course, collecting and processing that
data in the post-GDPR world is going to take
consent, an effective level of anonymisation,
data transparency and more. In addition, it is
going to necessitate leveraging some of the
recent advancements in machine learning
to better understand their viewers, improve
existing business processes, and open
up new revenue sources such as targeted
advertising.
There are multiple ways that TV data
analytics can be used to improve the
business practices of companies that utilise
them effectively, including the impact of
content, audience characterisation, and
anomaly detection. With anomaly detection,

operators can identify outliers in
Jean-Christophe Jubin,
normal operational parameters, such as VP APAC
security or technical issues, in near to
real time to allow effective action to be
taken.
The monetisation models that TV
media analytics bring into play can
be characterised as inbound, which
occurs with the operator's domain,
and outbound. And while outbound
monetisation
is
essentially
the
traditional advertising-driven paradigm
across the industry, the use of analytics
brings a new finesse and efficiency to it.
Inbound monetisation is primarily the
result of analytics operating within the
video delivery plane, whether cable, IPTV,
have a significant impact on monetisation.
satellite, or OTT. It's a simple flow of data up
This can be directly, such as the ability to
the return path from users that then informs
create upsell opportunities based on actual
content management and multiscreen
viewing or browsing patterns, or indirect
delivery. When used in combination with the
such as identifying viewers at risk of churn.
other tools at an operator's disposal, it can
Traditional outbound advertising can also

be made much more effective. While
it is considered that the GDPR will
prevent advertisers drilling down too
far in their search for customers, the
geographic segmentation of audiences,
in particular, is proving a powerful draw
for advertisers.
Outbound monetisation could really
have an impact on improving the level
of insight into viewing audiences by
utilising AI techniques since there is a
strong correlation between TV content
and various household attributes that
advertisers are keen to target.
As the industry faces cost pressures,
TV data analytics promise to help
improve monetisation and facilitate the
creation of new revenue streams.
Viaccess-Orca is exhibiting at booth
4C2-05.
www.viacess-orca.com

http://www.clearcom50.com http://www.clearcom50.com http://www.viaccess-orca.com

Table of Contents for the Digital Edition of BCA Show Daily - Day 1