Outsource Magazine Issue 25 - (Page 54)

CraCking the Wip Rajan Kohli is Wipro Technologies’ CMO, responsible for developing – and protecting – one of the most prominent brands in international outsourcing. Outsource got together with Rajan over the summer to look at his organisation’s strategic priorities for the next few quarters… outsource: Rajan, it’s a very interesting time for the provider community globally with a number of potentially game-changing opportunities in the offing. Where is Wipro’s strategy being directed at the moment? Rajan Kohli: Our drive is to move away from being an “outsourcing” company towards looking at performance enhancement for enterprises. We have identified three main areas of significant investment: cloud, mobility and analytics. Outsourcing will continue to be the bread and butter, but we want to take these three areas to the market and position ourselves more as a partner that delivers business performance to enterprises, rather than just doing outsourcing. o: The analytics area in particular is interesting in terms of moving up the value chain – are you selling an analytics spread to companies that might not have an in-house analytics capability as well as taking it out from those that do? RK: We are looking at analytics is in a number of ways. One is purely analytics: clients that do not have analytics, or have invested in building data houses but need that top layer to really drive real-time high-quality performance analytics. This leads me to the opportunity that we see in this space today. We are integrating “Character is one factor that will guide all our actions and decisions. We invested in uncompromising integrity that helped us take difficult stands in some of the most difficult business situations.” – Azim Premji 54 ●● ●● www.outsourcemagazine.co.uk http://www.outsourcemagazine.co.uk

Table of Contents for the Digital Edition of Outsource Magazine Issue 25

News & Commentary
Making Contact
Taking the Chair
Clinical Outsourcing Strategies
New Worlds
To Share Or Not To Share?
Trends in Outsourcing Governance
The Next Big Idea
Smart Intelligence
Taking the ChairCracking the Wip
NOA Round-Up
Predicting Success
It’s Not The Contract.
Get Productive
Rigorously Agile
Good Relations
Knowledge Sustainability
Racking Up The Wins
Trust Me... I’m an Outsourcer
Head-to-Head
Top Ten
The Legal view
HfS Round-Up
Online Round-Up
Inside Source
The Last Word

Outsource Magazine Issue 25