Jobs & Careers with Piers Linney - 223

FOCUS :

CHARIT Y

Variety of roles
There are a multitude of charity companies that do valuable work raising funds and awareness in specific areas, such as the
RSPCA. Other charities, such as Children in Need, concentrate exclusively on raising funds for other charities to spend.
Many charities derive income from sponsorship, trusts, wealthy benefactors and fundraising events. Bid writing, where you
put together the proposals asking for funding, is an important role within charities. If you are considering a charity career,
you can choose from a huge range of fields to specialise in, including administrative, advisory, campaigning and lobbying,
financial management, fundraising, policy development, public relations and branding. We look at a few in more detail...

For vacancies
go to
www.charityjob
.co.uk

Fundraising

PR & Marketing

Campaigning

Behind the frontline care and services
provided by any charity lies the fundraising
department. These are the committed folk
generating cash below the surface to ensure
the smooth operation of the charity's work.
Roles are available as both full-time and
occasional fundraisers, with the latter seeing
you thrown into the deep end on high streets
up and down the country. Yes, those people
with the clipboards.
If you decide to go into this field full-time,
it's hard work and you'll face rejection, so
you've got to be pretty
thick skinned. But
EARN:
imagine the sense
around £8 an hour
of achievement
for street canvassing,
when you score
from £20- £40,000
a massive
for a full-time
donation for your
position.
chosen cause.

This is an important part of any organisation,
and even more so for charitable ones. The
better known a charity is, the more likely it
is to get donations. Your job would be to
promote your charity and its good work
across media outlets, getting press coverage
for your campaigns and keeping the name
of your charity in people's minds, so they
remember you when they put their hand
in their pockets.
A public relations or marketing
qualification will stand you in good stead,
but so will marketing
experience in
EARN:
another sector.
from
The Chartered
£12,000
Institute of
as a junior
Marketing (CIM)
press
offers training
officer.
courses.

This is the area for you if you have passion,
drive and dedication. It's a hugely important
part of the industry, and you'll be working with
policy makers, researchers and press officers
to help develop and launch campaigns. You'll
need to have excellent communication skills
and be at ease with social media, as you'll
be promoting campaigns via Twitter and
Facebook, as well as using email and direct
marketing methods.
You can start as a junior officer, working
your way up to campaigns manager,
where you'll also
be responsible
EARN:
for analysing
£20,000 for
and reporting
a junior, up
on campaign
to around
results and
£40,000 for
developing future
a manager.
strategies.

Case study

Words: Georgina Maric. Images: Getty Images, Shutterstock. *source: Gov.uk

'I'm proud to be part of my organisation'
Laura Vallance is head of public affairs at Dogs Trust
'I've been at Dogs Trust for
which I'm very proud to be a part of,
five years, and I oversee
puts dog welfare as its main priority
all of our government
in everything it does. We have a nonrelations work and
destruction policy, which means we
politician engagement
never put a dog down - it's at the heart
across the UK and in the
of everything we do.
EU - knocking on doors keeps me busy!
'This job allows me to combine my
I get to speak to a huge range of people
desire to make a difference in the world
about Dogs Trust and dog welfare issues.
with my love of dogs - particularly my own,
One day, it could be a serious meeting
Florrie, who is a very small crossbreed
with a Minister talking about changing
with a big personality! She can regularly
legislation, and the next it can be speaking
be found rummaging through bins or
to a TV interviewer about the importance
lapping up attention at our head office.
of picking up dog poo - so it's a diverse
'I work in that head office, but the heart
job, and certainly not all glamour!
and soul of our charity are our rehoming
'I'd always wanted to work at Dogs Trust
centres. The people who work there go
because I'd been employed in the charity
to extraordinary efforts for the dogs in their
sector previously and had always admired
care. This year we are preparing to rehome
the ethos of Dogs Trust. The organisation,
17,000 dogs.' (www.dogstrust.org.uk)

Piers says...

❛

I am a patron of
ACCI, the African
Caribbean
Community
Initiative, a mental health
charity in Wolverhampton. Also,
I'm involved in the GAG Project
that deals with the effect of gangs
on girls, and Richard Branson's
Virgin Unite, as I believe that
business can be a force for good.

❜

J O B S & C A R E E R S /// 2 2 3

220-223_CHARITY_FINAL_V1.indd 223

02/03/2015 12:43


http://www.charityjob http://www.co.uk http://www.Gov.uk http://www.dogstrust.org.uk

Jobs & Careers with Piers Linney

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