JobsAndCareersSpringIssue2017 - 195

FOCUS :

MEDIA

PR/marketing officer
A Public Relations (PR) Officer is
responsible for managing the public
image of a company or organisation,
while a marketing officer promotes a
company's services, products and brand.
Both communicate with print and
digital media departments to improve
the organisation's public profile, manage
market research and plan campaigns.
What skills do I need? You'll need good
communication and organisational
skills, and creative flair. Most people
have a qualification in Marketing or
PR, although some move across from
Journalism or Advertising.
How can I progress? You can move
into management, go freelance or start
your own business.
How much can I earn? Salaries start
from £18,000, rising to £50,000+ for
a highly experienced manager.

Words: Catherine Francis, Images: Shutterstock

Social media manager
An organisation communicates with
its customers through its website and
social media channels, such as Facebook,
Twitter and Instagram - and this is
overseen by the Social Media Manager.
They monitor and upload content,
write blogs, make videos and respond to
comments. Web-tracking tools are used
to analyse their effectiveness.
What skills do I need? A qualification in
media and communications, marketing or
public relations will help, but experience
of social media - such as managing your
own pages, blogging and vlogging - can
demonstrate your skills. You'll need
knowledge of social media software
and search engine optimisation (SEO).
How can I progress? You can move into
senior roles in larger companies.

Blogging and
vlogging can
demonstrate
your social
media skills
How much can I earn? Salaries start
from £23,000, rising to £75,000 for
a head of social media.

Broadcast journalist
News stories for television and radio are
researched and presented by Broadcast
Journalists, who may also present general
interest programmes. Hours are irregular.
What skills do I need? You'll need good
research, writing and presentation skills.
A qualification in broadcast journalism
is an advantage, although employer
training schemes exist. Most people start
in local radio. Voluntary experience, such
as in student or hospital radio, is helpful.
How can I progress? You can move into
management or programme production.
How much can I earn? Salaries start
from £13,000, rising to £80,000 for a
highly experienced Broadcaster.

Advertising executive
Advertising agencies meet the print,
broadcast and digital media needs of
their customers. The Advertising
Executives meet the clients to discuss
their requirements, devise advertising
campaigns, brief the creative staff and
manage the budget.
What skills do I need? Most people have
a degree in advertising, marketing or
business. You'll need good presentation

and communication skills, a strong
business sense and the ability to lead a
team with confidence.
How can I progress? You can become
an Account Manager, Agency Director or
start your own agency.
How much can I earn? Salaries start
from £18,000, rising to £60,000+ for
a highly experienced manager.

Multimedia specialist
Audio and visual media are the tools of
multimedia specialists. They reach their
audience through digital channels - for
entertaining, advertising or information
purposes. They may design software and
create websites, apps, short films and
games. Clients are often companies and
organisations that want to create a brand.
What skills do I need? Most people have
a qualification in computer science,
film-making, digital photography or
animation. You'll need to be creative,
confident using different software and
have good project management skills.
How can I progress? Professional
development courses allow you to move
into senior roles and studio management.
How much can I earn? Salaries start
from £21,000, rising to £50,000+.
FIND OUT MORE
* National Council for the Training of
Journalists: nctj.com
* Chartered Institute of Public
Relations: cipr.co.uk
* Chartered Institute of Marketing:
cim.co.uk
* British Interactive Media Association:
bima.co.uk
* Broadcast Journalism Training
Council: bjtc.org.uk
* Institute of Practitioners in
Advertising: ipa.co.uk

J O B S & C A R E E R S /// 1 9 5


http://www.nctj.com http://cipr.co.uk http://cim.co.uk http://bima.co.uk http://bjtc.org.uk http://ipa.co.uk

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http://europe.nxtbook.com/emp/JobsAndCareers/jobsandcareersautum2019
http://europe.nxtbook.com/emp/JobsAndCareers/jobsandcareersspring2019
http://europe.nxtbook.com/emp/JobsAndCareers/JobsAndCareersAutumn2018
http://europe.nxtbook.com/emp/JobsAndCareers/JobsAndCareersSpring2017
http://europe.nxtbook.com/emp/JobsAndCareers/JobsAndCareersWithJamesCaanAutumn2016
http://europe.nxtbook.com/emp/JobsAndCareers/JobsAndCareersWithSarahWillingham2016
http://europe.nxtbook.com/emp/JobsAndCareers/JobsAndCareersAutunm2015
http://europe.nxtbook.com/emp/JobsAndCareers/JobsandCareers2015
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs_and_Careers_2014
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-Hilary-Devey-2013
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-Hilary-Devey-2012
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-East-of-England-2012-13
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-Yorkshire-2012-13
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-West-Midlands-2012-13
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-Wales-2012-13
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-South-London-2012-13
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-North-London-2012-13
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-South-West
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-South-East-1
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-South-East-2
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-North-West-2012
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-East-Midlands-2012
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-Wales-2012
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-JamesCaan-2012
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-Yorkshire-2011
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-East-of-England-2011
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-South-London-2011
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-London-North-2011
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-West-Midlands-2011
http://www.nxtbookMEDIA.com