JobsAndCareersSpringIssue2017 - 195

FOCUS :

MEDIA

PR/marketing officer
A Public Relations (PR) Officer is
responsible for managing the public
image of a company or organisation,
while a marketing officer promotes a
company's services, products and brand.
Both communicate with print and
digital media departments to improve
the organisation's public profile, manage
market research and plan campaigns.
What skills do I need? You'll need good
communication and organisational
skills, and creative flair. Most people
have a qualification in Marketing or
PR, although some move across from
Journalism or Advertising.
How can I progress? You can move
into management, go freelance or start
your own business.
How much can I earn? Salaries start
from £18,000, rising to £50,000+ for
a highly experienced manager.

Words: Catherine Francis, Images: Shutterstock

Social media manager
An organisation communicates with
its customers through its website and
social media channels, such as Facebook,
Twitter and Instagram - and this is
overseen by the Social Media Manager.
They monitor and upload content,
write blogs, make videos and respond to
comments. Web-tracking tools are used
to analyse their effectiveness.
What skills do I need? A qualification in
media and communications, marketing or
public relations will help, but experience
of social media - such as managing your
own pages, blogging and vlogging - can
demonstrate your skills. You'll need
knowledge of social media software
and search engine optimisation (SEO).
How can I progress? You can move into
senior roles in larger companies.

Blogging and
vlogging can
demonstrate
your social
media skills
How much can I earn? Salaries start
from £23,000, rising to £75,000 for
a head of social media.

Broadcast journalist
News stories for television and radio are
researched and presented by Broadcast
Journalists, who may also present general
interest programmes. Hours are irregular.
What skills do I need? You'll need good
research, writing and presentation skills.
A qualification in broadcast journalism
is an advantage, although employer
training schemes exist. Most people start
in local radio. Voluntary experience, such
as in student or hospital radio, is helpful.
How can I progress? You can move into
management or programme production.
How much can I earn? Salaries start
from £13,000, rising to £80,000 for a
highly experienced Broadcaster.

Advertising executive
Advertising agencies meet the print,
broadcast and digital media needs of
their customers. The Advertising
Executives meet the clients to discuss
their requirements, devise advertising
campaigns, brief the creative staff and
manage the budget.
What skills do I need? Most people have
a degree in advertising, marketing or
business. You'll need good presentation

and communication skills, a strong
business sense and the ability to lead a
team with confidence.
How can I progress? You can become
an Account Manager, Agency Director or
start your own agency.
How much can I earn? Salaries start
from £18,000, rising to £60,000+ for
a highly experienced manager.

Multimedia specialist
Audio and visual media are the tools of
multimedia specialists. They reach their
audience through digital channels - for
entertaining, advertising or information
purposes. They may design software and
create websites, apps, short films and
games. Clients are often companies and
organisations that want to create a brand.
What skills do I need? Most people have
a qualification in computer science,
film-making, digital photography or
animation. You'll need to be creative,
confident using different software and
have good project management skills.
How can I progress? Professional
development courses allow you to move
into senior roles and studio management.
How much can I earn? Salaries start
from £21,000, rising to £50,000+.
FIND OUT MORE
* National Council for the Training of
Journalists: nctj.com
* Chartered Institute of Public
Relations: cipr.co.uk
* Chartered Institute of Marketing:
cim.co.uk
* British Interactive Media Association:
bima.co.uk
* Broadcast Journalism Training
Council: bjtc.org.uk
* Institute of Practitioners in
Advertising: ipa.co.uk

J O B S & C A R E E R S /// 1 9 5


http://www.nctj.com http://cipr.co.uk http://cim.co.uk http://bima.co.uk http://bjtc.org.uk http://ipa.co.uk

JobsAndCareersSpringIssue2017

Table of Contents for the Digital Edition of JobsAndCareersSpringIssue2017

JobsAndCareersSpringIssue2017 - 1
JobsAndCareersSpringIssue2017 - 2
JobsAndCareersSpringIssue2017 - 3
JobsAndCareersSpringIssue2017 - 4
JobsAndCareersSpringIssue2017 - 5
JobsAndCareersSpringIssue2017 - 6
JobsAndCareersSpringIssue2017 - 7
JobsAndCareersSpringIssue2017 - 8
JobsAndCareersSpringIssue2017 - 9
JobsAndCareersSpringIssue2017 - 10
JobsAndCareersSpringIssue2017 - 11
JobsAndCareersSpringIssue2017 - 12
JobsAndCareersSpringIssue2017 - 13
JobsAndCareersSpringIssue2017 - 14
JobsAndCareersSpringIssue2017 - 15
JobsAndCareersSpringIssue2017 - 16
JobsAndCareersSpringIssue2017 - 17
JobsAndCareersSpringIssue2017 - 18
JobsAndCareersSpringIssue2017 - 19
JobsAndCareersSpringIssue2017 - 20
JobsAndCareersSpringIssue2017 - 21
JobsAndCareersSpringIssue2017 - 22
JobsAndCareersSpringIssue2017 - 23
JobsAndCareersSpringIssue2017 - 24
JobsAndCareersSpringIssue2017 - 25
JobsAndCareersSpringIssue2017 - 26
JobsAndCareersSpringIssue2017 - 27
JobsAndCareersSpringIssue2017 - 28
JobsAndCareersSpringIssue2017 - 29
JobsAndCareersSpringIssue2017 - 30
JobsAndCareersSpringIssue2017 - 31
JobsAndCareersSpringIssue2017 - 32
JobsAndCareersSpringIssue2017 - 33
JobsAndCareersSpringIssue2017 - 34
JobsAndCareersSpringIssue2017 - 35
JobsAndCareersSpringIssue2017 - 36
JobsAndCareersSpringIssue2017 - 37
JobsAndCareersSpringIssue2017 - 38
JobsAndCareersSpringIssue2017 - 39
JobsAndCareersSpringIssue2017 - 40
JobsAndCareersSpringIssue2017 - 41
JobsAndCareersSpringIssue2017 - 42
JobsAndCareersSpringIssue2017 - 43
JobsAndCareersSpringIssue2017 - 44
JobsAndCareersSpringIssue2017 - 45
JobsAndCareersSpringIssue2017 - 46
JobsAndCareersSpringIssue2017 - 47
JobsAndCareersSpringIssue2017 - 48
JobsAndCareersSpringIssue2017 - 49
JobsAndCareersSpringIssue2017 - 50
JobsAndCareersSpringIssue2017 - 51
JobsAndCareersSpringIssue2017 - 52
JobsAndCareersSpringIssue2017 - 53
JobsAndCareersSpringIssue2017 - 54
JobsAndCareersSpringIssue2017 - 55
JobsAndCareersSpringIssue2017 - 56
JobsAndCareersSpringIssue2017 - 57
JobsAndCareersSpringIssue2017 - 58
JobsAndCareersSpringIssue2017 - 59
JobsAndCareersSpringIssue2017 - 60
JobsAndCareersSpringIssue2017 - 61
JobsAndCareersSpringIssue2017 - 62
JobsAndCareersSpringIssue2017 - 63
JobsAndCareersSpringIssue2017 - 64
JobsAndCareersSpringIssue2017 - 65
JobsAndCareersSpringIssue2017 - 66
JobsAndCareersSpringIssue2017 - 67
JobsAndCareersSpringIssue2017 - 68
JobsAndCareersSpringIssue2017 - 69
JobsAndCareersSpringIssue2017 - 70
JobsAndCareersSpringIssue2017 - 71
JobsAndCareersSpringIssue2017 - 72
JobsAndCareersSpringIssue2017 - 73
JobsAndCareersSpringIssue2017 - 74
JobsAndCareersSpringIssue2017 - 75
JobsAndCareersSpringIssue2017 - 76
JobsAndCareersSpringIssue2017 - 77
JobsAndCareersSpringIssue2017 - 78
JobsAndCareersSpringIssue2017 - 79
JobsAndCareersSpringIssue2017 - 80
JobsAndCareersSpringIssue2017 - 81
JobsAndCareersSpringIssue2017 - 82
JobsAndCareersSpringIssue2017 - 83
JobsAndCareersSpringIssue2017 - 84
JobsAndCareersSpringIssue2017 - 85
JobsAndCareersSpringIssue2017 - 86
JobsAndCareersSpringIssue2017 - 87
JobsAndCareersSpringIssue2017 - 88
JobsAndCareersSpringIssue2017 - 89
JobsAndCareersSpringIssue2017 - 90
JobsAndCareersSpringIssue2017 - 91
JobsAndCareersSpringIssue2017 - 92
JobsAndCareersSpringIssue2017 - 93
JobsAndCareersSpringIssue2017 - 94
JobsAndCareersSpringIssue2017 - 95
JobsAndCareersSpringIssue2017 - 96
JobsAndCareersSpringIssue2017 - 97
JobsAndCareersSpringIssue2017 - 98
JobsAndCareersSpringIssue2017 - 99
JobsAndCareersSpringIssue2017 - 100
JobsAndCareersSpringIssue2017 - 101
JobsAndCareersSpringIssue2017 - 102
JobsAndCareersSpringIssue2017 - 103
JobsAndCareersSpringIssue2017 - 104
JobsAndCareersSpringIssue2017 - 105
JobsAndCareersSpringIssue2017 - 106
JobsAndCareersSpringIssue2017 - 107
JobsAndCareersSpringIssue2017 - 108
JobsAndCareersSpringIssue2017 - 109
JobsAndCareersSpringIssue2017 - 110
JobsAndCareersSpringIssue2017 - 111
JobsAndCareersSpringIssue2017 - 112
JobsAndCareersSpringIssue2017 - 113
JobsAndCareersSpringIssue2017 - 114
JobsAndCareersSpringIssue2017 - 115
JobsAndCareersSpringIssue2017 - 116
JobsAndCareersSpringIssue2017 - 117
JobsAndCareersSpringIssue2017 - 118
JobsAndCareersSpringIssue2017 - 119
JobsAndCareersSpringIssue2017 - 120
JobsAndCareersSpringIssue2017 - 121
JobsAndCareersSpringIssue2017 - 122
JobsAndCareersSpringIssue2017 - 123
JobsAndCareersSpringIssue2017 - 124
JobsAndCareersSpringIssue2017 - 125
JobsAndCareersSpringIssue2017 - 126
JobsAndCareersSpringIssue2017 - 127
JobsAndCareersSpringIssue2017 - 128
JobsAndCareersSpringIssue2017 - 129
JobsAndCareersSpringIssue2017 - 130
JobsAndCareersSpringIssue2017 - 131
JobsAndCareersSpringIssue2017 - 132
JobsAndCareersSpringIssue2017 - 133
JobsAndCareersSpringIssue2017 - 134
JobsAndCareersSpringIssue2017 - 135
JobsAndCareersSpringIssue2017 - 136
JobsAndCareersSpringIssue2017 - 137
JobsAndCareersSpringIssue2017 - 138
JobsAndCareersSpringIssue2017 - 139
JobsAndCareersSpringIssue2017 - 140
JobsAndCareersSpringIssue2017 - 141
JobsAndCareersSpringIssue2017 - 142
JobsAndCareersSpringIssue2017 - 143
JobsAndCareersSpringIssue2017 - 144
JobsAndCareersSpringIssue2017 - 145
JobsAndCareersSpringIssue2017 - 146
JobsAndCareersSpringIssue2017 - 147
JobsAndCareersSpringIssue2017 - 148
JobsAndCareersSpringIssue2017 - 149
JobsAndCareersSpringIssue2017 - 150
JobsAndCareersSpringIssue2017 - 151
JobsAndCareersSpringIssue2017 - 152
JobsAndCareersSpringIssue2017 - 153
JobsAndCareersSpringIssue2017 - 154
JobsAndCareersSpringIssue2017 - 155
JobsAndCareersSpringIssue2017 - 156
JobsAndCareersSpringIssue2017 - 157
JobsAndCareersSpringIssue2017 - 158
JobsAndCareersSpringIssue2017 - 159
JobsAndCareersSpringIssue2017 - 160
JobsAndCareersSpringIssue2017 - 161
JobsAndCareersSpringIssue2017 - 162
JobsAndCareersSpringIssue2017 - 163
JobsAndCareersSpringIssue2017 - 164
JobsAndCareersSpringIssue2017 - 165
JobsAndCareersSpringIssue2017 - 166
JobsAndCareersSpringIssue2017 - 167
JobsAndCareersSpringIssue2017 - 168
JobsAndCareersSpringIssue2017 - 169
JobsAndCareersSpringIssue2017 - 170
JobsAndCareersSpringIssue2017 - 171
JobsAndCareersSpringIssue2017 - 172
JobsAndCareersSpringIssue2017 - 173
JobsAndCareersSpringIssue2017 - 174
JobsAndCareersSpringIssue2017 - 175
JobsAndCareersSpringIssue2017 - 176
JobsAndCareersSpringIssue2017 - 177
JobsAndCareersSpringIssue2017 - 178
JobsAndCareersSpringIssue2017 - 179
JobsAndCareersSpringIssue2017 - 180
JobsAndCareersSpringIssue2017 - 181
JobsAndCareersSpringIssue2017 - 182
JobsAndCareersSpringIssue2017 - 183
JobsAndCareersSpringIssue2017 - 184
JobsAndCareersSpringIssue2017 - 185
JobsAndCareersSpringIssue2017 - 186
JobsAndCareersSpringIssue2017 - 187
JobsAndCareersSpringIssue2017 - 188
JobsAndCareersSpringIssue2017 - 189
JobsAndCareersSpringIssue2017 - 190
JobsAndCareersSpringIssue2017 - 191
JobsAndCareersSpringIssue2017 - 192
JobsAndCareersSpringIssue2017 - 193
JobsAndCareersSpringIssue2017 - 194
JobsAndCareersSpringIssue2017 - 195
JobsAndCareersSpringIssue2017 - 196
JobsAndCareersSpringIssue2017 - 197
JobsAndCareersSpringIssue2017 - 198
JobsAndCareersSpringIssue2017 - 199
JobsAndCareersSpringIssue2017 - 200
JobsAndCareersSpringIssue2017 - 201
JobsAndCareersSpringIssue2017 - 202
JobsAndCareersSpringIssue2017 - 203
JobsAndCareersSpringIssue2017 - 204
JobsAndCareersSpringIssue2017 - 205
JobsAndCareersSpringIssue2017 - 206
JobsAndCareersSpringIssue2017 - 207
JobsAndCareersSpringIssue2017 - 208
JobsAndCareersSpringIssue2017 - 209
JobsAndCareersSpringIssue2017 - 210
JobsAndCareersSpringIssue2017 - 211
JobsAndCareersSpringIssue2017 - 212
JobsAndCareersSpringIssue2017 - 213
JobsAndCareersSpringIssue2017 - 214
JobsAndCareersSpringIssue2017 - 215
JobsAndCareersSpringIssue2017 - 216
JobsAndCareersSpringIssue2017 - 217
JobsAndCareersSpringIssue2017 - 218
JobsAndCareersSpringIssue2017 - 219
JobsAndCareersSpringIssue2017 - 220
JobsAndCareersSpringIssue2017 - 221
JobsAndCareersSpringIssue2017 - 222
JobsAndCareersSpringIssue2017 - 223
JobsAndCareersSpringIssue2017 - 224
JobsAndCareersSpringIssue2017 - 225
JobsAndCareersSpringIssue2017 - 226
JobsAndCareersSpringIssue2017 - 227
JobsAndCareersSpringIssue2017 - 228
JobsAndCareersSpringIssue2017 - 229
JobsAndCareersSpringIssue2017 - 230
JobsAndCareersSpringIssue2017 - 231
JobsAndCareersSpringIssue2017 - 232
JobsAndCareersSpringIssue2017 - 233
JobsAndCareersSpringIssue2017 - 234
JobsAndCareersSpringIssue2017 - 235
JobsAndCareersSpringIssue2017 - 236
JobsAndCareersSpringIssue2017 - 237
JobsAndCareersSpringIssue2017 - 238
JobsAndCareersSpringIssue2017 - 239
JobsAndCareersSpringIssue2017 - 240
JobsAndCareersSpringIssue2017 - 241
JobsAndCareersSpringIssue2017 - 242
JobsAndCareersSpringIssue2017 - 243
JobsAndCareersSpringIssue2017 - 244
JobsAndCareersSpringIssue2017 - 245
JobsAndCareersSpringIssue2017 - 246
JobsAndCareersSpringIssue2017 - 247
JobsAndCareersSpringIssue2017 - 248
JobsAndCareersSpringIssue2017 - 249
JobsAndCareersSpringIssue2017 - 250
JobsAndCareersSpringIssue2017 - 251
JobsAndCareersSpringIssue2017 - 252
JobsAndCareersSpringIssue2017 - 253
JobsAndCareersSpringIssue2017 - 254
JobsAndCareersSpringIssue2017 - 255
JobsAndCareersSpringIssue2017 - 256
JobsAndCareersSpringIssue2017 - 257
JobsAndCareersSpringIssue2017 - 258
JobsAndCareersSpringIssue2017 - 259
JobsAndCareersSpringIssue2017 - 260
https://europe.nxtbook.com/emp/JobsAndCareers/jobsandcareerswinter2023-24
https://europe.nxtbook.com/emp/JobsAndCareers/jobsandcareerswinter2022-23
https://europe.nxtbook.com/emp/JobsAndCareers/jobs-and-careers-summer-2022
https://europe.nxtbook.com/emp/JobsAndCareers/jobsandcareerssummer2022
https://europe.nxtbook.com/emp/JobsAndCareers/jobsandcareers_winter2021-22
https://europe.nxtbook.com/emp/JobsAndCareers/jobsandcareersspring2020
https://europe.nxtbook.com/emp/JobsAndCareers/jobsandcareersautum2019
https://europe.nxtbook.com/emp/JobsAndCareers/jobsandcareersspring2019
https://europe.nxtbook.com/emp/JobsAndCareers/JobsAndCareersAutumn2018
https://europe.nxtbook.com/emp/JobsAndCareers/JobsAndCareersSpring2017
https://europe.nxtbook.com/emp/JobsAndCareers/JobsAndCareersWithJamesCaanAutumn2016
https://europe.nxtbook.com/emp/JobsAndCareers/JobsAndCareersWithSarahWillingham2016
http://europe.nxtbook.com/emp/JobsAndCareers/JobsAndCareersAutunm2015
http://europe.nxtbook.com/emp/JobsAndCareers/JobsandCareers2015
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs_and_Careers_2014
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-Hilary-Devey-2013
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-Hilary-Devey-2012
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-East-of-England-2012-13
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-Yorkshire-2012-13
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-West-Midlands-2012-13
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-Wales-2012-13
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-South-London-2012-13
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-North-London-2012-13
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-South-West
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-South-East-1
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-South-East-2
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-North-West-2012
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-East-Midlands-2012
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-Wales-2012
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-JamesCaan-2012
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-Yorkshire-2011
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-East-of-England-2011
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-South-London-2011
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-London-North-2011
http://europe.nxtbook.com/emp/JobsAndCareers/Jobs-and-Careers-West-Midlands-2011
https://www.nxtbookmedia.com