JOBS & CAREERS SPRING 2018 - 49
I N T E RV I E W S
A SE AT.
KA R R E N
WA I T I N G ...
You've bagged yourself a job interview - well done, you!
Now your work begins, says guest editor Karren Brady
he biggest mistake people make with interviews is not doing enough research.
They turn up not having bothered to learn about the business - its challenges,
what it does well and what it needs to improve. That's an immediate fail.
There's a lot you can do to prepare. Look online for annual reports. If the business is
a shop, or has premises, go and visit. Find out who's who at the company and who the
directors are - and who their competitors are.
In interviews, I always ask one question: "Tell me something about my business that I
don't know." If they've done their research, they'll have an answer and it's an immediate
indication of whether they really want the job. Only 50% make it past that question.
J O B S & C A R E E R S /// 4 9