JOBS & CAREERS SPRING 2018 - 301
You'll work closely with management teams and executives to
shape a company's image and values, as well as communicate
them to the public. You may write press releases, answer enquiries
or respond via the company's website or social media.
What skills and qualifications do I need? Strong people skills
are a must, as well as being organised and resilient to stress.
Writing and editing skills are vital, together with being an
ideas person. Many positions require a degree - although
not necessarily in communications or media - and a
minimum of five years' experience.
How much can I earn? Salaries start
at £28,000, but can rise to
Coordinators work with internal communications officers
to keep university or college staff informed of news,
policies and decisions. You'll write on web pages, support
projects and play a key role in meetings. Competition is
fierce, but the next step is to become communications
manager before going into senior management.
What skills and qualifications do I need? It is a good
choice for a university administrator or postgraduate
student looking to move into communications, or a
journalist interested in moving into a new environment.
Experience of working in a large institution is desirable.
How much can I earn? Salary is usually around £25,000
to £30,000 but can be significantly higher.
3 0 0 /// J O B S & C A R E E R S
Day-to-day duties may include updating sites, writing blogs, articles
and posts, responding to comments, developing discussions and
checking feedback. Opportunities can be found in a diverse range of
industries such as retail, higher education and even independent inquiries
set up by the government. You could also work for an agency managing a
number of clients. Freelance work is possible with experience.
What skills and qualifications do I need? You can get into this job
without a degree if you have the skills and experience in areas such
as marketing, advertising or PR. You can also do college courses
in social media and business. Experience of social media,
beyond your own accounts, is essential.
How much can I earn? Salaries start around
£23,000, rising to £35,000.