Your Business With James Caan 2017 - 40
"If you can start a
business when the
market is tough,
things will only get
better when the
economy picks up"
If I want to shave, I use a manual
shaving brush, not an electric one
that sprays all over the place.
A good business idea has to have
a proven need. Then it needs to be
developed and produced at a
competitive price for the consumer.
If you've developed a good idea but
there's another one on the market
that's cheaper, you won't get any
orders. You need to know it's the
right price, have conﬁdence in the
execution and have the ability to
fulﬁl your plan. The majority of
businesses fail because the person
with the idea can't execute the plan.
What are the most important
qualities in an entrepreneur
who is looking to start their
Business isn't about one person
- a successful business should never
rely on one individual. As a business
owner you have to be commercial, but
if you're not you need to identify
someone to work with who is.
You have to be a team player, be able
to manage and motivate people and be
a leader. If you're not a natural leader,
you'll struggle. You also have to be
quite ﬁnancially literate, be a
marketeer and be good at dealing with
customers. If you fall short on any of
these, ﬁnd someone who doesn't.
Every team member plays a critical
role in a business, just like on a
football team. If the left back or
midﬁeld is weak, even if you have
the most amazing centre forward or