Your Business With James Caan 2017 - 32
Your logo speaks volumes about you.
It's worth spending money to get it right
geographical location if expansion is on
the cards. And remember, while quirky
can be good, it can also be risky.
Where are you going to be
based? Can you work from
home, or will you need an oﬃce or
small unit to develop your product? It
may be cheaper to work from home, but
you should think seriously about how
much this may interfere with your daily
life - not just now but in the future.
If you're renting premises, this needs
to be included in your business plan.
You also need to think about how
accessible it is for potential customers,
suppliers and employees.
WORDS: TRACEY LATTIMORE | PHOTOGRAPHY: SHUTTERSTOCK
Once you've decided
on a business name, make
sure that the domain name is also
available for your website should you
want one. Having a domain name
makes you look more professional, and
emails can come to you through your
email@example.com site. Simply
go online and select from one of the
many companies oﬀering domain
names for sale - it won't cost you much
to register should yours be available,
but you'll have to pay for it annually.
When you register a domain name,
remember you don't have to use that
company's web/email hosting package
- you can choose whichever one you'd
like to host your website.
DEVELOP A WEBSITE
There are plenty of websitehosting companies on the
internet, but it pays to
choose one based in the UK so you can
contact them during business hours if
there's a problem. Your web host is the
online equivalent of a landlord if you're
renting a shop or business premises.
You can design your website yourself
or pay a designer to do it. Sites such as
wix.com or weebly.com have simple
website building templates and a large
selection of royalty-free photography
you can use.
This is the fun part of
starting a business! Just like your
company's name and website, your
logo speaks volumes about the kind of
business you are. If you're not creative,
it's worth spending a bit of money on
getting this right, as headed paper and
business cards will advertise your
company to customers.
If you feel you can design them
yourself, there are plenty of companies
online who can print business cards for
you. Make sure the cards are of good
paper stock so they feel nice to the
touch when you hand them to people
- ﬁrst impressions count!
Once your company is set
up and you've got all the
branding in place, it's time
to publicise your services. Unless you
have the support of a marketing team,
you'll have to do this yourself. Think
about contacting your local paper,
which may have a local business
section. They may be happy to run
a feature on you and your start-up.
Oﬀer a free service or money-oﬀ
your product in the ﬁrst few weeks to
encourage new customers, and get them
to spread the word with voucher codes.
The more publicity you can generate,
the better. □