Your Business With James Caan 2017 - 30

Your new
business checklist
Want to start your own business, but don't know where to
begin? Follow our tips on how to make your dreams a reality

T

he thought of being your own boss
and working on a project or idea
that's your own is something many of
us dream about. Yet, at the same time,
it can seem a daunting prospect to work
for yourself, especially if you don't have
a business background.
While you don't need qualifications
in business to launch your own start-up,
there are some things you'll need to do
to ensure your business gets off the
ground and to give it the best possible
chance of success.

DO YOUR RESEARCH

So you've come up with a
great idea - but how do you
know it hasn't been done
before? Does it have a unique selling
point (USP)? And what makes you
think people will want to buy your
product or service?
The first step is to research your
market and find out who your
customers are likely to be. If you're
selling something, how much can you
sell it for and still make a profit? Is
anyone else out there selling a similar
product but cheaper? Ask yourself why
customers should plump for your
product over others on the market.

WRITE A
BUSINESS PLAN

Once you've established
that your idea has legs, it's
time to put together a concrete proposal
called a business plan. A business plan
is an overview of the strategic and
operational aspects of your new
business, including growth potential
and return on investment. This is

30

crucial if you're going to look for
funding, as any potential investor will
want to know how you're proposing to
make money and keep the business
growing, as well as seeing evidence that
you've evaluated the risks.
Look online for examples of how to
write a business plan. In short, you
should include your objectives, the legal
status of the venture (see below), a
profile of the management team, a
comprehensive strategic analysis and
plan, marketing and operations, plus
financial data.

WORK OUT
YOUR BUSINESS
STRUCTURE

Every business, no matter
how big or small, needs a legal
structure. This doesn't have to be as
intimidating as it sounds - it simply
means you have to decide how your
business will operate.
The simplest system for a new
business is to register as a sole trader.
It's quick and easy to, and you can start
business straight away - but the
downside is that you are personally
liable for any debts if the business fails.
Forming a partnership is similar to
operating as a sole trader, except the
business is shared between two or more
people. In such a situation, you'll have
to agree on how the profits, ownership
and liability are split.
Slightly more complicated is
incorporating a limited company
(Ltd). You'll need to register this at
Companies House and undertake more
administration, but the limited liability
means you'll have controlled exposure

to financial risk, and your personal
wealth is protected.
A limited liability partnership (LLP)
is a business with two or more partners,
with limited financial risk and profit
taxed as income.

LOOK FOR FINANCE

All businesses need some
kind of finance, whether
from your personal savings
or external financiers. If you need an
injection of capital into your business,
you'll need a solid business plan to
show to banks and potential investors
to persuade them to lend you the
money. There are lots of options,
including applying for a government
start-up loan, finding a "business
angel", peer-to-peer lending and
online crowdfunding.
You should also consider whether
you should register for VAT with HM
Revenue & Customs from the outset.
It's compulsory once your annual VAT
taxable turnover exceeds £85,000.

DECIDE ON A NAME

What you call your
company has huge
implications, as it gives
your business authority and projects a
certain image to customers. And you'll
be using it every day, so it needs to be
something you like. Rebranding is
expensive, so it's worth taking the time
to get it right first time.
Think about the service or product
you're providing, avoid unusual
spellings, make it easy to pronounce
and remember, and don't choose
something that limits you to one



Your Business With James Caan 2017

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