Make your millions in international markets Do you want to reach the 99% of consumers not living in the UK? Discover how Core Business Solutions has helped businesses internationalise successfully and profitably I t's the responsibility of any entrepreneur to seek the broadest opportunity for what they have to offer. It takes a great deal of effort to develop and launch a product in local markets, so with all that hard work done, surely it makes sense to extend the reach of your business to international markets. Why did you set up your company in the UK? The straightforward answer is likely to be because that's where you live, not because the UK offers the strongest opportunities for success. International growth is a choice and all choices have consequences. But to do nothing is also a choice and may represent an opportunity for your competitors. If you're not growing, you're going backwards. Where do I start? At the end. You should think about how your business will look in five to 10 years' time and plot a path to there. Your internationalisation strategy needs to be at the core of your vision for the business as a whole, not a standalone venture. You are setting the foundations for your future business success. Don't be put off by the apparent complexity of international markets. You'll find more that is familiar about doing business internationally than not. There will be challenges along the way, but that's true of any expansion; opportunity and uncertainty go hand in hand. Think of Brexit the same way. The UK does most of its export business outside the EU. The Middle East, for example, has huge investment