Your Business With James Caan 2017 - 259
FIVE STEPS TO FOOLPROOF
IF YOU DECIDE IT'S TIME TO LET SOMEONE ELSE TAKE THE STRAIN,
THERE ARE SOME IMPORTANT THINGS YOU NEED TO DO
Google the person or
rate but there are some business
organisation you're thinking of
functions that require seniority,
hiring. If they claim to be social media
experience - and deeper pockets.
specialists but have no social media
feeds or a glitchy website, you might
want to think twice (likewise, if their
Clarify terms of payment. Will
you be paying per hour, per
Facebook timeline is chock-full of
project or a monthly retainer? Will you
questionable photos). If they have an
be paying VAT on their invoices? Do you
appropriate LinkedIn profile, however,
require them to submit timesheets, and
and appear to be well connected in their
if so, how often? Set all this up from the
industry, they could be worth a chat.
beginning and you'll save yourself a
headache later on.
Be clear about their role.
Providing a job description is
professional and sets expectations from
Expect some ups and downs.
Don't fall into the trap of trying
the beginning. Don't expect to be able
to micromanage the person or company
to "bolt on" other functions (or get your
you've outsourced to - doing so
accounts assistant to do your social
completely defeats the object. If you've
media, in other words).
done your research and been clear
about what you need, you should be
prepared to pay more for other
activities over and above this.
AND SEO SERVICES
WHAT THEY DO Content creators
produce engaging and relevant web
content, blogs or news feeds (or a mix
of all three), using terms and phrases
(or keywords) that bring traffic to your
Remember that often, you get
confident in their work. That said,
what you pay for. Of course,
sometimes, it doesn't work out. Don't
it's great to bring on enthusiastic
beat yourself up about it - learn from
newcomers at a more affordable day
the experience and move on.
site with the objective of improving its
ranking within search engines. Good
search engine optimisation (SEO)
means that when people type search
terms into Google that are relevant to
your business, your company will be
near the top of that first page.
WHAT YOU PAY Rates for content
creation are variable and may be
charged per word, per post or per
project. Hayley Cowburn, marketing
director at Content Queens, quotes
£225 a month for four weekly blogs,
£300 for 10 pages of web content and
£150 for a day of SEO work. The best
advice we can give is to be clear about
the content you need, research the right
professionals for your market and
compare prices from three providers.
WHAT THEY DO There are plenty of
good reasons why you should consider
outsourcing your HR if you're an SME,
not least because it will help you to
retain staff. Having a person dedicated
to them will help staff feel valued and
looked after, and as a result they'll be
more enthusiastic and productive (and
more able - and willing - to act as
ambassadors for your business).
Commonly outsourced HR activities
include looking after payroll and
pensions, but an HR professional can
also deal with employee relations and
development, and any legal issues that
may arise surrounding maternity leave
and pay, or dismissals. It is possible
to retain HR services on a monthly
retainer, or on a project-led or
WHAT YOU'LL PAY According to
consultancy HR Solutions, advice-only
packages start from just £50 per month.
Ad-hoc support HR, on the other hand,
is charged at £105 per hour. □