Your Business With James Caan 2017 - 243
Recent research by Market Reach
showed the benefits of direct mail.
In surveys 57% of people say that
receiving mail makes them feel
more valued (only 17% said this
of email), while 60% said that the
best mail kept the sender's brand
at the top of their mind. When
mail is included in a marketing
strategy, the research showed,
return on investment goes up 12%.
People like to hold paper in their
hands. You might be surprised
how many people print out
websites, emails and invoices.
Handing someone a brochure
means you don't have to spell out a
web address and wait for them to look
it up. You can discuss what's right in
front of you without any technological
gremlins getting in the way. There
are no passwords to remember, and
a brochure can't take ages to load!
It's worth hiring professionals to
write and design your brochures,
and remember that they should
inspire customers to do something.
Always give them a reason to
act immediately and explain
exactly what they need to do.
MEET YOUR PUBLIC
Exhibitions give businesses a unique
opportunity to meet and connect with
old and new customers. On average,
75% of visitors to an exhibition are
there to buy, or have a plan to buy in
the future. Exhibitions will help you
generate highly targeted business
leads, give you the chance to develop
your "elevator pitch" and see what your
competitors are up to in the process.
To get the most out of an exhibition
make sure you have printed materials
with you to make you stand out from
the crowd. Eye-catching, recognisable
displays will make your exhibit
easy for customers to notice. Your
stand is your shop window - an
invitation to say, "Come on in!"
HERE'S MY CARD...
They may be old school but business
cards are definitely still a valid
way of doing business. They help
you to pick up leads and get your
name and brand out there.
Having a card also means that
you are more likely to get someone
else's, and that's a lead you can
follow up later. Business cards are
especially useful if you don't think
you are that great at networking.
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