Your Business With James Caan 2017 - 23

START-UP ADVICE

T

he figures speak for themselves:
in a survey of 1,000 would-be
entrepreneurs, 39% said they thought
about starting a business every day,
but 78% said they were afraid they'd
fail. Starting up takes every bit of drive
and determination to make it happen.
I always say success is a journey, not
a destination. And failure? Well, that's
just part of that journey. But if you're
planning to start a business, there are
a few things you should know to help
smooth the way ahead.

PHOTOGRAPHY: WILL IRELAND, SHUTTERSTOCK

THE OFFICIALS

It's only natural to want to devote
your time to growing your customer
base or getting your product out on to
the market. But if you don't get your
legal, accounting and tax ducks in a
row, they can end up taking up an
inordinate amount of time and sapping
your cash just when you need it most.
Take time to choose the legal entity
through which you'll operate your
business. You need to understand the
personal legal liability aspects, and the
filing and tax requirements of your
chosen company vehicle.
The annual tax return has been
abolished in favour of real-time online
accounting. Spend some of the saved
time thinking about whether you
need to register for VAT. Remember,
though, that you still need to take
care not to miss registration or filing
deadlines and payment dates. Penalties
can quickly mount up into unexpected
and damaging cash outflows.
If you're employing staff, understand
your legal responsibilities as an
employer and any PAYE requirements.
While these can be a little tedious, they
are critical to running and growing a
successful business.

RESEARCH

Research is your friend. It's essential
to spend a considerable time sizing up
your competition, establishing your
unique selling proposition (USP) and
defining your target audience.
Ask yourself: who are your
competitors? How successful are
they? The more you know, the better
position you'll be in. Understanding

what your competitors do well will
give you a good idea about what your
customers are looking for.
Many aspiring entrepreneurs I
meet are obsessed with inventing
something new. Instead, why not
take something and make it better?
To do this you must establish your
USP. List your business attributes
and evaluate how well you meet those
needs. Perhaps excellent customer
service is your USP. Whatever it is,
be sure to communicate it through
all your portals.
Remember, just because someone
currently has a position in a market
doesn't mean they're delivering on it.
If you can do it better, make it known.
Also think about your target
audience and develop the business
around them. Consulting customers

The best way to
grow your business
is to surround
yourself with the
best people
will make them feel they have a voice,
breed loyalty and, in the best-case
scenario, increase the likelihood of
them recommending you to others.

FUNDING

Starting a business is very expensive.
Before you even think about paying
for marketing materials, you need to
consider simple infrastructure costs.
Luckily, the proliferation of funding
options has rocketed in the last couple
of years. It's important to shop around
rather than taking the first thing you
find, because having no money and
running a business does not work.
You need to find something that
works for you. Perhaps you'd benefit

from the mentoring possibilities
of angel investment. Or maybe
crowdfunding is the answer, or
applying for funding through the
government-funded Start Up Loans.

MARKETING

I'm sure everyone wishes there
was a secret formula to successful
marketing. The truth is, the more
effort you put into developing
marketing campaigns, using social
media and networking, the more
successful you will eventually be.
Nothing comes easy - and marketing
is no exception. It has been great to
witness a shift in entrepreneurship in
recent years. People want to know the
names, faces and personalities behind
their favourite products, brands and
services. So from the beginning make
it clear who you are and what you do.
Take time to think about the face,
name and personality of your brand.
Will the company tell its own corporate
story, or will you tell it directly? Once
you have decided, you need to increase
your social media presence.
Become a thought leader in your
industry by sharing interesting content
with your followers and encouraging
them to engage. In this respect, I find
blogs extremely useful.

TALENT

It is people who breathe life into
business. The best way to grow your
business is to surround yourself with
the best people. This concept can be
applied to potential new staff,
customers and business partners.
It's important that you're not alone.
Owning your own business can be
lonely if it's just you, your contacts list
and an office. Believe me, I know! You
should already have an idea about the
kind of people you want to bring into
your business and be thinking about
the long-term advances.
Even if you are a one-man band
now, the minute you start becoming
successful you'll need to find a finance
person, a marketing person, an admin
assistant... the list goes on. Factor this
in to your business planning, especially
if you're looking to pitch for funding.

23



Your Business With James Caan 2017

Table of Contents for the Digital Edition of Your Business With James Caan 2017

Your Business With James Caan 2017 - 1
Your Business With James Caan 2017 - 2
Your Business With James Caan 2017 - 3
Your Business With James Caan 2017 - 4
Your Business With James Caan 2017 - 5
Your Business With James Caan 2017 - 6
Your Business With James Caan 2017 - 7
Your Business With James Caan 2017 - 8
Your Business With James Caan 2017 - 9
Your Business With James Caan 2017 - 10
Your Business With James Caan 2017 - 11
Your Business With James Caan 2017 - 12
Your Business With James Caan 2017 - 13
Your Business With James Caan 2017 - 14
Your Business With James Caan 2017 - 15
Your Business With James Caan 2017 - 16
Your Business With James Caan 2017 - 17
Your Business With James Caan 2017 - 18
Your Business With James Caan 2017 - 19
Your Business With James Caan 2017 - 20
Your Business With James Caan 2017 - 21
Your Business With James Caan 2017 - 22
Your Business With James Caan 2017 - 23
Your Business With James Caan 2017 - 24
Your Business With James Caan 2017 - 25
Your Business With James Caan 2017 - 26
Your Business With James Caan 2017 - 27
Your Business With James Caan 2017 - 28
Your Business With James Caan 2017 - 29
Your Business With James Caan 2017 - 30
Your Business With James Caan 2017 - 31
Your Business With James Caan 2017 - 32
Your Business With James Caan 2017 - 33
Your Business With James Caan 2017 - 34
Your Business With James Caan 2017 - 35
Your Business With James Caan 2017 - 36
Your Business With James Caan 2017 - 37
Your Business With James Caan 2017 - 38
Your Business With James Caan 2017 - 39
Your Business With James Caan 2017 - 40
Your Business With James Caan 2017 - 41
Your Business With James Caan 2017 - 42
Your Business With James Caan 2017 - 43
Your Business With James Caan 2017 - 44
Your Business With James Caan 2017 - 45
Your Business With James Caan 2017 - 46
Your Business With James Caan 2017 - 47
Your Business With James Caan 2017 - 48
Your Business With James Caan 2017 - 49
Your Business With James Caan 2017 - 50
Your Business With James Caan 2017 - 51
Your Business With James Caan 2017 - 52
Your Business With James Caan 2017 - 53
Your Business With James Caan 2017 - 54
Your Business With James Caan 2017 - 55
Your Business With James Caan 2017 - 56
Your Business With James Caan 2017 - 57
Your Business With James Caan 2017 - 58
Your Business With James Caan 2017 - 59
Your Business With James Caan 2017 - 60
Your Business With James Caan 2017 - 61
Your Business With James Caan 2017 - 62
Your Business With James Caan 2017 - 63
Your Business With James Caan 2017 - 64
Your Business With James Caan 2017 - 65
Your Business With James Caan 2017 - 66
Your Business With James Caan 2017 - 67
Your Business With James Caan 2017 - 68
Your Business With James Caan 2017 - 69
Your Business With James Caan 2017 - 70
Your Business With James Caan 2017 - 71
Your Business With James Caan 2017 - 72
Your Business With James Caan 2017 - 73
Your Business With James Caan 2017 - 74
Your Business With James Caan 2017 - 75
Your Business With James Caan 2017 - 76
Your Business With James Caan 2017 - 77
Your Business With James Caan 2017 - 78
Your Business With James Caan 2017 - 79
Your Business With James Caan 2017 - 80
Your Business With James Caan 2017 - 81
Your Business With James Caan 2017 - 82
Your Business With James Caan 2017 - 83
Your Business With James Caan 2017 - 84
Your Business With James Caan 2017 - 85
Your Business With James Caan 2017 - 86
Your Business With James Caan 2017 - 87
Your Business With James Caan 2017 - 88
Your Business With James Caan 2017 - 89
Your Business With James Caan 2017 - 90
Your Business With James Caan 2017 - 91
Your Business With James Caan 2017 - 92
Your Business With James Caan 2017 - 93
Your Business With James Caan 2017 - 94
Your Business With James Caan 2017 - 95
Your Business With James Caan 2017 - 96
Your Business With James Caan 2017 - 97
Your Business With James Caan 2017 - 98
Your Business With James Caan 2017 - 99
Your Business With James Caan 2017 - 100
Your Business With James Caan 2017 - 101
Your Business With James Caan 2017 - 102
Your Business With James Caan 2017 - 103
Your Business With James Caan 2017 - 104
Your Business With James Caan 2017 - 105
Your Business With James Caan 2017 - 106
Your Business With James Caan 2017 - 107
Your Business With James Caan 2017 - 108
Your Business With James Caan 2017 - 109
Your Business With James Caan 2017 - 110
Your Business With James Caan 2017 - 111
Your Business With James Caan 2017 - 112
Your Business With James Caan 2017 - 113
Your Business With James Caan 2017 - 114
Your Business With James Caan 2017 - 115
Your Business With James Caan 2017 - 116
Your Business With James Caan 2017 - 117
Your Business With James Caan 2017 - 118
Your Business With James Caan 2017 - 119
Your Business With James Caan 2017 - 120
Your Business With James Caan 2017 - 121
Your Business With James Caan 2017 - 122
Your Business With James Caan 2017 - 123
Your Business With James Caan 2017 - 124
Your Business With James Caan 2017 - 125
Your Business With James Caan 2017 - 126
Your Business With James Caan 2017 - 127
Your Business With James Caan 2017 - 128
Your Business With James Caan 2017 - 129
Your Business With James Caan 2017 - 130
Your Business With James Caan 2017 - 131
Your Business With James Caan 2017 - 132
Your Business With James Caan 2017 - 133
Your Business With James Caan 2017 - 134
Your Business With James Caan 2017 - 135
Your Business With James Caan 2017 - 136
Your Business With James Caan 2017 - 137
Your Business With James Caan 2017 - 138
Your Business With James Caan 2017 - 139
Your Business With James Caan 2017 - 140
Your Business With James Caan 2017 - 141
Your Business With James Caan 2017 - 142
Your Business With James Caan 2017 - 143
Your Business With James Caan 2017 - 144
Your Business With James Caan 2017 - 145
Your Business With James Caan 2017 - 146
Your Business With James Caan 2017 - 147
Your Business With James Caan 2017 - 148
Your Business With James Caan 2017 - 149
Your Business With James Caan 2017 - 150
Your Business With James Caan 2017 - 151
Your Business With James Caan 2017 - 152
Your Business With James Caan 2017 - 153
Your Business With James Caan 2017 - 154
Your Business With James Caan 2017 - 155
Your Business With James Caan 2017 - 156
Your Business With James Caan 2017 - 157
Your Business With James Caan 2017 - 158
Your Business With James Caan 2017 - 159
Your Business With James Caan 2017 - 160
Your Business With James Caan 2017 - 161
Your Business With James Caan 2017 - 162
Your Business With James Caan 2017 - 163
Your Business With James Caan 2017 - 164
Your Business With James Caan 2017 - 165
Your Business With James Caan 2017 - 166
Your Business With James Caan 2017 - 167
Your Business With James Caan 2017 - 168
Your Business With James Caan 2017 - 169
Your Business With James Caan 2017 - 170
Your Business With James Caan 2017 - 171
Your Business With James Caan 2017 - 172
Your Business With James Caan 2017 - 173
Your Business With James Caan 2017 - 174
Your Business With James Caan 2017 - 175
Your Business With James Caan 2017 - 176
Your Business With James Caan 2017 - 177
Your Business With James Caan 2017 - 178
Your Business With James Caan 2017 - 179
Your Business With James Caan 2017 - 180
Your Business With James Caan 2017 - 181
Your Business With James Caan 2017 - 182
Your Business With James Caan 2017 - 183
Your Business With James Caan 2017 - 184
Your Business With James Caan 2017 - 185
Your Business With James Caan 2017 - 186
Your Business With James Caan 2017 - 187
Your Business With James Caan 2017 - 188
Your Business With James Caan 2017 - 189
Your Business With James Caan 2017 - 190
Your Business With James Caan 2017 - 191
Your Business With James Caan 2017 - 192
Your Business With James Caan 2017 - 193
Your Business With James Caan 2017 - 194
Your Business With James Caan 2017 - 195
Your Business With James Caan 2017 - 196
Your Business With James Caan 2017 - 197
Your Business With James Caan 2017 - 198
Your Business With James Caan 2017 - 199
Your Business With James Caan 2017 - 200
Your Business With James Caan 2017 - 201
Your Business With James Caan 2017 - 202
Your Business With James Caan 2017 - 203
Your Business With James Caan 2017 - 204
Your Business With James Caan 2017 - 205
Your Business With James Caan 2017 - 206
Your Business With James Caan 2017 - 207
Your Business With James Caan 2017 - 208
Your Business With James Caan 2017 - 209
Your Business With James Caan 2017 - 210
Your Business With James Caan 2017 - 211
Your Business With James Caan 2017 - 212
Your Business With James Caan 2017 - 213
Your Business With James Caan 2017 - 214
Your Business With James Caan 2017 - 215
Your Business With James Caan 2017 - 216
Your Business With James Caan 2017 - 217
Your Business With James Caan 2017 - 218
Your Business With James Caan 2017 - 219
Your Business With James Caan 2017 - 220
Your Business With James Caan 2017 - 221
Your Business With James Caan 2017 - 222
Your Business With James Caan 2017 - 223
Your Business With James Caan 2017 - 224
Your Business With James Caan 2017 - 225
Your Business With James Caan 2017 - 226
Your Business With James Caan 2017 - 227
Your Business With James Caan 2017 - 228
Your Business With James Caan 2017 - 229
Your Business With James Caan 2017 - 230
Your Business With James Caan 2017 - 231
Your Business With James Caan 2017 - 232
Your Business With James Caan 2017 - 233
Your Business With James Caan 2017 - 234
Your Business With James Caan 2017 - 235
Your Business With James Caan 2017 - 236
Your Business With James Caan 2017 - 237
Your Business With James Caan 2017 - 238
Your Business With James Caan 2017 - 239
Your Business With James Caan 2017 - 240
Your Business With James Caan 2017 - 241
Your Business With James Caan 2017 - 242
Your Business With James Caan 2017 - 243
Your Business With James Caan 2017 - 244
Your Business With James Caan 2017 - 245
Your Business With James Caan 2017 - 246
Your Business With James Caan 2017 - 247
Your Business With James Caan 2017 - 248
Your Business With James Caan 2017 - 249
Your Business With James Caan 2017 - 250
Your Business With James Caan 2017 - 251
Your Business With James Caan 2017 - 252
Your Business With James Caan 2017 - 253
Your Business With James Caan 2017 - 254
Your Business With James Caan 2017 - 255
Your Business With James Caan 2017 - 256
Your Business With James Caan 2017 - 257
Your Business With James Caan 2017 - 258
Your Business With James Caan 2017 - 259
Your Business With James Caan 2017 - 260
Your Business With James Caan 2017 - 261
Your Business With James Caan 2017 - 262
Your Business With James Caan 2017 - 263
Your Business With James Caan 2017 - 264
Your Business With James Caan 2017 - 265
Your Business With James Caan 2017 - 266
Your Business With James Caan 2017 - 267
Your Business With James Caan 2017 - 268
Your Business With James Caan 2017 - 269
Your Business With James Caan 2017 - 270
Your Business With James Caan 2017 - 271
Your Business With James Caan 2017 - 272
Your Business With James Caan 2017 - 273
Your Business With James Caan 2017 - 274
Your Business With James Caan 2017 - 275
Your Business With James Caan 2017 - 276
Your Business With James Caan 2017 - 277
Your Business With James Caan 2017 - 278
Your Business With James Caan 2017 - 279
Your Business With James Caan 2017 - 280
Your Business With James Caan 2017 - 281
Your Business With James Caan 2017 - 282
Your Business With James Caan 2017 - 283
Your Business With James Caan 2017 - 284
Your Business With James Caan 2017 - 285
Your Business With James Caan 2017 - 286
Your Business With James Caan 2017 - 287
Your Business With James Caan 2017 - 288
Your Business With James Caan 2017 - 289
Your Business With James Caan 2017 - 290
Your Business With James Caan 2017 - 291
Your Business With James Caan 2017 - 292
Your Business With James Caan 2017 - 293
Your Business With James Caan 2017 - 294
Your Business With James Caan 2017 - 295
Your Business With James Caan 2017 - 296
Your Business With James Caan 2017 - 297
Your Business With James Caan 2017 - 298
Your Business With James Caan 2017 - 299
Your Business With James Caan 2017 - 300
Your Business With James Caan 2017 - 301
Your Business With James Caan 2017 - 302
Your Business With James Caan 2017 - 303
Your Business With James Caan 2017 - 304
Your Business With James Caan 2017 - 305
Your Business With James Caan 2017 - 306
Your Business With James Caan 2017 - 307
Your Business With James Caan 2017 - 308
Your Business With James Caan 2017 - 309
Your Business With James Caan 2017 - 310
Your Business With James Caan 2017 - 311
Your Business With James Caan 2017 - 312
Your Business With James Caan 2017 - 313
Your Business With James Caan 2017 - 314
Your Business With James Caan 2017 - 315
Your Business With James Caan 2017 - 316
http://europe.nxtbook.com/emp/Careers/jcspring2018
https://europe.nxtbook.com/emp/Careers/JobsandCareersAutumn2017
https://europe.nxtbook.com/emp/Careers/YourBusinessWithJamesCaan2017
http://europe.nxtbook.com/emp/Careers/Careers/Careers_with_Hayley_Taylor_2011
https://www.nxtbookmedia.com