Your Business With James Caan 2017 - 216

XXXX

LEARN
MORE
If you think you need to up your
game when it comes to marketing,
there are plenty of courses that
will give you valuable knowledge
to help your business. If time is
precious, online courses could
be the way forward. Visit the
Chartered Institute of Marketing's
website, cim.co.uk, for information.

as your local community. Look for
business awards you can enter,
events where you could take a space
or offer free workshops or classes
related to your products or services.
"Being seen by potential customers
is a great way to generate awareness
of any new business," says Phil.

JOIN SOCIAL MEDIA

In this day and age, using
social media is key to any
marketing campaign, but
it's important to choose the channel
that best suits your business. It will
also require time and effort on your
part, and good stories and images.
Pinterest and Instagram are great
for visual businesses, while Twitter is
fantastic for brands looking to promote
themselves and their products.
Remember you only have 140 (or
soon, 280) characters, so be concise.
"LinkedIn is also a good way to
connect with potential customers,
suppliers and like-minded businesses,"
says Phil. "Gain recommendations
or testimonials within your LinkedIn

216

profile to support your business.
These connections can become
incredibly valuable over time."

CREATE YOUR
OWN WEBSITE

"A simple, easy-to-navigate
website can provide a
brilliant platform, showcasing your
business and ensuring you're easy to
find 24/7," says Phil. "Make sure you
provide contact details so you can be
reached easily, and as you build your
business make sure you get customer
testimonials. Having satisfied
customers commenting on the quality
of your business is incredibly helpful."

DEVELOP A
DATABASE

"Building a database of
old, new and future clients
is key to good marketing so you can
communicate on a regular basis via
e-newsletters, emails and phone,"
says Phil. Just make sure it complies
with data protection regulation.

THINK ABOUT
ADVERTISING AND
SPONSORSHIP

"Advertising and
sponsorship can accelerate a growing
business by reaching a pre-made,
well-targeted audience," says Linsay.
"It can be a far quicker route than
if left to build an audience from
scratch. Provided it's sponsoring
or advertising on a channel known
and well-used by prospects, and
where results can be tracked and
performance measured, then this
should absolutely be a tactic within a
new business's marketing strategy."

TEST YOUR MARKET

Everyone likes something
for nothing. If the product
or service you're offering
lends itself to it, let people sample
your business for free. "Sampling
really helps give confidence to future
customers," says Phil. "It is a perfect
opportunity for people to try out your
brand and see it in action without
taking the risk of purchasing it."


http://cim.co.uk

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http://europe.nxtbook.com/emp/Careers/jcspring2018
http://europe.nxtbook.com/emp/Careers/JobsandCareersAutumn2017
http://europe.nxtbook.com/emp/Careers/YourBusinessWithJamesCaan2017
http://europe.nxtbook.com/emp/Careers/Careers/Careers_with_Hayley_Taylor_2011
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