Make every call count The phone continues to play a vital role for many businesses, but how can you be sure what makes customers dial your number? Call Intelligence from ResponseTap has the answers E What is Call Intelligence? Call Intelligence from ResponseTap enables companies to link phone sales with the marketing source, helping people to understand what makes customers pick up the phone in the first place. The There are many reasons a customer can't or won't complete a sale online. This isn't a simple case of more mature shoppers choosing not to buy on the web. Research by ResponseTap has found that 64% of millennials research potential purchases online but value talking to someone to verify information before making a purchase. This is perhaps one reason why in 2014, calls were found to convert 20% higher than clicks in research by HubSpot. However, mapping and understanding a customer's path to purchase can be very start-up wants to spend its budget wisely. And if you choose to spend money on digital advertising, such as paid search, display ads or remarketing, you need to be con�ident that your investment is driving sales. When it comes to online sales, this is simple to track using tools such as Google Analytics, but it can be more dif�icult to link phone sales with online marketing activity. information gathered can also help retailers close the sale when customers call.