Your Business With James Caan 2017 - 209
In addition, thanks to cloud storage,
people can access files from almost
anywhere via the internet. This
increases the productivity and efficiency
of your business tenfold - gone are
the days when people could only get
things done when they were in the
office. Now orders can be checked
while having your breakfast and emails
can be answered while on the train.
TO REACH MORE
One of the biggest changes digital
telecommunication has made to
business is allowing firms to reach
more customers no matter where
they are. As well as by phone, queries
can be resolved online via emails,
live chats and virtual meetings. This
requires fewer resources from a
business perspective and also means
customers get a quicker response.
When marketing your products, you
can now build a more visible, public
brand and reach a bigger audience,
thanks to social media and email.
It is worth investing in a tailored
email program such as MailChimp,
which can automate messages to your
list and analyse click-through rates.
Another avenue is to record films or
"webinars" and make these available
to customers and/or prospects - this is
a good example of keeping the human
touch but reaching more people.
Fixed phone lines are a benefit when
it comes to more managementfacing factors such as listening in
on employee's calls (for efficiency
or training purposes), analysing call
times and recording complaints. There
are one-stop shop telecoms systems
that will do everything for you, from
recording calls to online billing so
you can monitor call costings, as
well as providing mobile apps so
your staff can make and receive calls
from their desk phones when they
are out of the office via a mobile.
There are even systems that can
track a customer's website journey
before they call your company so
you can find out what led them to
you - helping you make that sale.