Your Business With James Caan 2017 - 208

Are you well
connected?

The digital revolution has allowed business to
communicate with customers in exciting new ways

A

couple of decades ago not many
people in business could have
predicted what communicating with
customers, staff and suppliers would
be like today. The idea that technology
would enable you to see the people
you are communicating with? And
that once you had the equipment in
place, the calls shouldn't cost you
a penny? And that the same tech
would let you collect data that can
help to secure sales? These were
pretty much inconceivable until very
recently - but now they're standard,
and vital to success in business.
The digital revolution we are living
through has changed the way we live,
with numerous ways to connect with
suppliers, partners and customers,
and to store your intellectual property.
Here are some of the ways you can use
digital technology to your advantage
and some tips on how it can take
your business to another level.

address, you can purchase a Microsoft
Office bundle. The cost for this varies
but an email-only package costs
between £3.10 and £7.80 per user per
month, depending on the features and
level of service. An advantage of emails
is that you can store them easily.
You can also get an instant
messaging facility built into your email
package. This is a quicker and more
private way for staff to communicate
with each other, particularly if they're
in different locations. Microsoft Office
offers a service called Lync, also known
as Skype for Business. It still has the
instant messaging facility, but you can
also share your screen with someone
else or take part in a videoconference.

GET THE VISUALS

get a videoconferencing facility. As
well as two-way audio, you get the
benefit of two-way video, which is
particularly useful for demonstrations.
Videoconferencing can be as simple
as a point-to-point conversation
between people in different offices
or it can involve several sites at
multiple locations. In addition, you
can share documents and visuals via
a videoconferencing facility. As you
may have your own technical and
operative requirements, try to avoid
an off-the-shelf solution and get one
that integrates with your technology.
Some companies offer custom-built
solutions for each company or even
each project. Ensure that when you are
shopping around, you make suppliers
fully aware of your business needs.

Technology lets
staff work remotely,
eliminating some
of the infrastructure
costs associated
with hiring

The advances in technology have
made many business processes
cheaper and quicker. Things that once
required a paid staff member can
now be automated. For example, your
customers can use the internet to place
and cancel orders without an employee
being involved. This automation also
means you can hire specialised staff
who add real value to your business.
Staff can also work remotely,
eliminating some of the infrastructure
costs associated with hiring. It used
to be that the cost of an employee
was more than just their salary and
national insurance: you also had to
factor in the cost of setting them up
with a desk, landline and computer
- but this can now be reduced.

If videoconferencing is a key part
of your business and something
you need to do with customers as
well as employees, it is better to

DATA TRANSMISSION

Data transmission means the process
of sending data over a communication
medium to one or more devices,
one of the most basic purposes of
telecommunications. And in today's
data-driven world, the technology
that allows you to gather and analyse
that data in the form of customer
information and preferences is crucial.
One of the most obvious and
cheapest forms of data transmission
is email. A simple internet connection
is enough to send and receive but if
you want a more professional package,
where employees have a uniform email

208

KEEP COSTS DOWN



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http://europe.nxtbook.com/emp/Careers/jcspring2018
http://europe.nxtbook.com/emp/Careers/JobsandCareersAutumn2017
http://europe.nxtbook.com/emp/Careers/YourBusinessWithJamesCaan2017
http://europe.nxtbook.com/emp/Careers/Careers/Careers_with_Hayley_Taylor_2011
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