Your Business With James Caan 2017 - 205
Videoconferencing allows you to see
the people you are talking to, helping you connect better
and build strong relationships with remote partners. It
is easy to access and allows businesses to communicate
easily without spending a fortune. One advantage
of cloud technology is its videoconferencing ability.
Skype is the most well-known application but there
are countless others, providing reliable connections
anywhere in the world and allowing businesses,
customers and employees to communicate more
eﬀectively and aﬀordably, wherever they are.
Social networking sites have opened
up whole new avenues of conversation
for new businesses. Facebook gives
you the chance to promote your
products and interact with customers.
Twitter is a great way to keep up
with the latest news and opinions
of those in your ﬁeld, and to make
personal, real-time contact with
customers, while LinkedIn is a very
useful tool for recruiting employees.
COMMERCE VIA TV
KEEP IT MOBILE
Using your mobile phone to run a
business can give the impression that
it's not serious, so set up a landline
number that routes calls to your mobile.
Alternatively, oﬀer customers cheap
calls with an 0845 number, which also
suggests that your business is nationally
focused. Mobile apps like the O2
Business app can enable you to work
securely between your phone, tablet and
computer, with all the information you
need accessible from all three devices.
Interactive TV is becoming increasingly popular,
allowing viewers to give commands like changing
channels as well as aﬀecting outcomes on a
programme via real-time voting on the screen,
in which audience votes create decisions that are
reﬂected in how the show continues. Information
goes from the broadcaster to viewer and back again.
As technology improves, this could be another way
for businesses to generate sales, giving customers the
ability to order products via the TV rather than the
phone, as well as stopping adverts to ﬁnd out more. □