Your Business With James Caan 2017 - 17

Spend more

The average value of an individual
sale is between £10 and £30
for over one-third of businesses.
Research by PayPal shows that
consumers are willing to pay up to
three times that on digital devices:
£84 on a smartphone, £103 on a
tablet and £147 on a laptop.

SIDE
MOVERS
One-fifth of UK workers
are considering starting
a so-called "side

SMES MISSING
OUT ON MOBILE
SHOPPING

hustle" within the next
two years to generate
extra cash, pursue a
passion or explore the

A huge boom in people shopping from

feasibility of changing

mobiles is passing SMEs by because their

careers altogether.

websites aren't optimised for use on
smartphones and tablets.
Shoppers are predicted to double the

A new report,
published by internet
domain registrar

amount they spent on purchases made on

GoDaddy, shows that

mobile devices to £27bn this year. That

over half of those who

figure is predicted to hit £43bn by 2020.

successfully launch a

But only 18% of the UK's small businesses

business while holding

have mobile-friendly websites, a survey by

down another job make

PayPal found. As mobile becomes the key

between £500 and

growth area for online spending, small

£5,000 in extra income

businesses risk being left behind larger rivals

each year. Some 48%

unless they make changes.

of those who start
a "side hustle" do
so to develop - and

STORES ARE SPRINGING
UP IN THE HIGH STREET

often make money
from - an existing
passion or hobby.

Four new stores a day opened on high streets in the

Technology and

first quarter of this year, according to data from the

the rising popularity

British Independent Retail Association.

of flexible working

That's a huge leap from 2016, when there was a

has boosted the

net increase of just four stores over the whole year.

trend towards having

Sales were up 15% when compared with the same

multiple streams

period last year. Not only are more stores opening,

of income, and this

but existing stores are enjoying higher turnover and

is expected to rise

stronger profits.

in coming years. □

17



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