Your Business With James Caan 2017 - 164

SOCIAL MEDIA

JAMES'S
SOCIAL
MEDIA TIPS
GET FEEDBACK
Use social media to find out
what your customers think. The days
of mass-mailing surveys are over. You
can find out what your customers
think faster and a lot more efficiently
through social media channels.

WRITE A BLOG
A regular blog can help you
become a thought leader within
your industry. LinkedIn asked me
to write a blog for them four years
ago; as my bread and butter is
recruitment, most of the things I
write about are related to jobs and
careers. Just don't forget to keep
evaluating the audience reaction.

BE CONSISTENT
What are your brand values?
Are you corporate or quirky? Don't
try to be everything to everyone
- stick to what you know and what
your audience wants. Everything,
from your tone of voice to pictures,
must be consistent with your brand.

TEAM EFFORT

Managing your brand can become a
full-time job - the more followers you
gain, the more conversations you have,
and as media interest in your business
increases so too does the work load.

164

That's when you may want to consider
employing a PR agency or recruiting
an in-house media team.
You need to decide whether the time
it takes to plan and execute an effective
communications plan is more or less
effective than the time you could be
spending on what you do best in your
business. If you have the time, tools,
and know-how to launch, maintain and
follow up on your own social media or
communications campaigns, then you
should definitely do so.
If you don't have the time, there are
plenty of services who can help. View
this expenditure as an investment, and
keep in mind the potential business
opportunities that can arise from a
successful social media campaign.
Whether you do the job yourself or
hire someone to do it, when it comes to
communicating with customers, many
businesses find they simply can't afford
not to do it efficiently and effectively.

ENGAGE WITH
LIKE-MINDED GROUPS
On LinkedIn there are almost
100,000 groups, so there's bound
to be one that specialises in your
sector - find it and engage! Give
your opinions on relevant trends and
topics to facilitate discussion. This
will endear you to others, as they will
see your passion for the industry. It
will also get that all-important traffic
flowing to your page.

HAVE A STRATEGY
There's no point in just doing
things off-the-cuff. Yes, you need to
be reactive, but the best businesses
will have a robust plan in place. What
do you want to promote, how are
you going to do that and how will
success be measured? Plan these
things well in advance.

PHOTOGRAPHY: WILL IRELAND

mark in the social media world by
sharing your experience and expertise.
I started blogging on LinkedIn in
2013; now I have almost three million
followers. I always receive great
feedback. When I started writing, I
had columns in the Daily Telegraph,
the Sunday Times and the Evening
Standard. I enjoyed writing these, but
I had no idea how many people read it
or what they thought of it.
If you write a column on LinkedIn,
within 10 seconds of posting you find
people responding. I find it incredibly
exciting to see how much you are
appreciated when you share your
advice and ideas.



Table of Contents for the Digital Edition of Your Business With James Caan 2017

Your Business With James Caan 2017 - 1
Your Business With James Caan 2017 - 2
Your Business With James Caan 2017 - 3
Your Business With James Caan 2017 - 4
Your Business With James Caan 2017 - 5
Your Business With James Caan 2017 - 6
Your Business With James Caan 2017 - 7
Your Business With James Caan 2017 - 8
Your Business With James Caan 2017 - 9
Your Business With James Caan 2017 - 10
Your Business With James Caan 2017 - 11
Your Business With James Caan 2017 - 12
Your Business With James Caan 2017 - 13
Your Business With James Caan 2017 - 14
Your Business With James Caan 2017 - 15
Your Business With James Caan 2017 - 16
Your Business With James Caan 2017 - 17
Your Business With James Caan 2017 - 18
Your Business With James Caan 2017 - 19
Your Business With James Caan 2017 - 20
Your Business With James Caan 2017 - 21
Your Business With James Caan 2017 - 22
Your Business With James Caan 2017 - 23
Your Business With James Caan 2017 - 24
Your Business With James Caan 2017 - 25
Your Business With James Caan 2017 - 26
Your Business With James Caan 2017 - 27
Your Business With James Caan 2017 - 28
Your Business With James Caan 2017 - 29
Your Business With James Caan 2017 - 30
Your Business With James Caan 2017 - 31
Your Business With James Caan 2017 - 32
Your Business With James Caan 2017 - 33
Your Business With James Caan 2017 - 34
Your Business With James Caan 2017 - 35
Your Business With James Caan 2017 - 36
Your Business With James Caan 2017 - 37
Your Business With James Caan 2017 - 38
Your Business With James Caan 2017 - 39
Your Business With James Caan 2017 - 40
Your Business With James Caan 2017 - 41
Your Business With James Caan 2017 - 42
Your Business With James Caan 2017 - 43
Your Business With James Caan 2017 - 44
Your Business With James Caan 2017 - 45
Your Business With James Caan 2017 - 46
Your Business With James Caan 2017 - 47
Your Business With James Caan 2017 - 48
Your Business With James Caan 2017 - 49
Your Business With James Caan 2017 - 50
Your Business With James Caan 2017 - 51
Your Business With James Caan 2017 - 52
Your Business With James Caan 2017 - 53
Your Business With James Caan 2017 - 54
Your Business With James Caan 2017 - 55
Your Business With James Caan 2017 - 56
Your Business With James Caan 2017 - 57
Your Business With James Caan 2017 - 58
Your Business With James Caan 2017 - 59
Your Business With James Caan 2017 - 60
Your Business With James Caan 2017 - 61
Your Business With James Caan 2017 - 62
Your Business With James Caan 2017 - 63
Your Business With James Caan 2017 - 64
Your Business With James Caan 2017 - 65
Your Business With James Caan 2017 - 66
Your Business With James Caan 2017 - 67
Your Business With James Caan 2017 - 68
Your Business With James Caan 2017 - 69
Your Business With James Caan 2017 - 70
Your Business With James Caan 2017 - 71
Your Business With James Caan 2017 - 72
Your Business With James Caan 2017 - 73
Your Business With James Caan 2017 - 74
Your Business With James Caan 2017 - 75
Your Business With James Caan 2017 - 76
Your Business With James Caan 2017 - 77
Your Business With James Caan 2017 - 78
Your Business With James Caan 2017 - 79
Your Business With James Caan 2017 - 80
Your Business With James Caan 2017 - 81
Your Business With James Caan 2017 - 82
Your Business With James Caan 2017 - 83
Your Business With James Caan 2017 - 84
Your Business With James Caan 2017 - 85
Your Business With James Caan 2017 - 86
Your Business With James Caan 2017 - 87
Your Business With James Caan 2017 - 88
Your Business With James Caan 2017 - 89
Your Business With James Caan 2017 - 90
Your Business With James Caan 2017 - 91
Your Business With James Caan 2017 - 92
Your Business With James Caan 2017 - 93
Your Business With James Caan 2017 - 94
Your Business With James Caan 2017 - 95
Your Business With James Caan 2017 - 96
Your Business With James Caan 2017 - 97
Your Business With James Caan 2017 - 98
Your Business With James Caan 2017 - 99
Your Business With James Caan 2017 - 100
Your Business With James Caan 2017 - 101
Your Business With James Caan 2017 - 102
Your Business With James Caan 2017 - 103
Your Business With James Caan 2017 - 104
Your Business With James Caan 2017 - 105
Your Business With James Caan 2017 - 106
Your Business With James Caan 2017 - 107
Your Business With James Caan 2017 - 108
Your Business With James Caan 2017 - 109
Your Business With James Caan 2017 - 110
Your Business With James Caan 2017 - 111
Your Business With James Caan 2017 - 112
Your Business With James Caan 2017 - 113
Your Business With James Caan 2017 - 114
Your Business With James Caan 2017 - 115
Your Business With James Caan 2017 - 116
Your Business With James Caan 2017 - 117
Your Business With James Caan 2017 - 118
Your Business With James Caan 2017 - 119
Your Business With James Caan 2017 - 120
Your Business With James Caan 2017 - 121
Your Business With James Caan 2017 - 122
Your Business With James Caan 2017 - 123
Your Business With James Caan 2017 - 124
Your Business With James Caan 2017 - 125
Your Business With James Caan 2017 - 126
Your Business With James Caan 2017 - 127
Your Business With James Caan 2017 - 128
Your Business With James Caan 2017 - 129
Your Business With James Caan 2017 - 130
Your Business With James Caan 2017 - 131
Your Business With James Caan 2017 - 132
Your Business With James Caan 2017 - 133
Your Business With James Caan 2017 - 134
Your Business With James Caan 2017 - 135
Your Business With James Caan 2017 - 136
Your Business With James Caan 2017 - 137
Your Business With James Caan 2017 - 138
Your Business With James Caan 2017 - 139
Your Business With James Caan 2017 - 140
Your Business With James Caan 2017 - 141
Your Business With James Caan 2017 - 142
Your Business With James Caan 2017 - 143
Your Business With James Caan 2017 - 144
Your Business With James Caan 2017 - 145
Your Business With James Caan 2017 - 146
Your Business With James Caan 2017 - 147
Your Business With James Caan 2017 - 148
Your Business With James Caan 2017 - 149
Your Business With James Caan 2017 - 150
Your Business With James Caan 2017 - 151
Your Business With James Caan 2017 - 152
Your Business With James Caan 2017 - 153
Your Business With James Caan 2017 - 154
Your Business With James Caan 2017 - 155
Your Business With James Caan 2017 - 156
Your Business With James Caan 2017 - 157
Your Business With James Caan 2017 - 158
Your Business With James Caan 2017 - 159
Your Business With James Caan 2017 - 160
Your Business With James Caan 2017 - 161
Your Business With James Caan 2017 - 162
Your Business With James Caan 2017 - 163
Your Business With James Caan 2017 - 164
Your Business With James Caan 2017 - 165
Your Business With James Caan 2017 - 166
Your Business With James Caan 2017 - 167
Your Business With James Caan 2017 - 168
Your Business With James Caan 2017 - 169
Your Business With James Caan 2017 - 170
Your Business With James Caan 2017 - 171
Your Business With James Caan 2017 - 172
Your Business With James Caan 2017 - 173
Your Business With James Caan 2017 - 174
Your Business With James Caan 2017 - 175
Your Business With James Caan 2017 - 176
Your Business With James Caan 2017 - 177
Your Business With James Caan 2017 - 178
Your Business With James Caan 2017 - 179
Your Business With James Caan 2017 - 180
Your Business With James Caan 2017 - 181
Your Business With James Caan 2017 - 182
Your Business With James Caan 2017 - 183
Your Business With James Caan 2017 - 184
Your Business With James Caan 2017 - 185
Your Business With James Caan 2017 - 186
Your Business With James Caan 2017 - 187
Your Business With James Caan 2017 - 188
Your Business With James Caan 2017 - 189
Your Business With James Caan 2017 - 190
Your Business With James Caan 2017 - 191
Your Business With James Caan 2017 - 192
Your Business With James Caan 2017 - 193
Your Business With James Caan 2017 - 194
Your Business With James Caan 2017 - 195
Your Business With James Caan 2017 - 196
Your Business With James Caan 2017 - 197
Your Business With James Caan 2017 - 198
Your Business With James Caan 2017 - 199
Your Business With James Caan 2017 - 200
Your Business With James Caan 2017 - 201
Your Business With James Caan 2017 - 202
Your Business With James Caan 2017 - 203
Your Business With James Caan 2017 - 204
Your Business With James Caan 2017 - 205
Your Business With James Caan 2017 - 206
Your Business With James Caan 2017 - 207
Your Business With James Caan 2017 - 208
Your Business With James Caan 2017 - 209
Your Business With James Caan 2017 - 210
Your Business With James Caan 2017 - 211
Your Business With James Caan 2017 - 212
Your Business With James Caan 2017 - 213
Your Business With James Caan 2017 - 214
Your Business With James Caan 2017 - 215
Your Business With James Caan 2017 - 216
Your Business With James Caan 2017 - 217
Your Business With James Caan 2017 - 218
Your Business With James Caan 2017 - 219
Your Business With James Caan 2017 - 220
Your Business With James Caan 2017 - 221
Your Business With James Caan 2017 - 222
Your Business With James Caan 2017 - 223
Your Business With James Caan 2017 - 224
Your Business With James Caan 2017 - 225
Your Business With James Caan 2017 - 226
Your Business With James Caan 2017 - 227
Your Business With James Caan 2017 - 228
Your Business With James Caan 2017 - 229
Your Business With James Caan 2017 - 230
Your Business With James Caan 2017 - 231
Your Business With James Caan 2017 - 232
Your Business With James Caan 2017 - 233
Your Business With James Caan 2017 - 234
Your Business With James Caan 2017 - 235
Your Business With James Caan 2017 - 236
Your Business With James Caan 2017 - 237
Your Business With James Caan 2017 - 238
Your Business With James Caan 2017 - 239
Your Business With James Caan 2017 - 240
Your Business With James Caan 2017 - 241
Your Business With James Caan 2017 - 242
Your Business With James Caan 2017 - 243
Your Business With James Caan 2017 - 244
Your Business With James Caan 2017 - 245
Your Business With James Caan 2017 - 246
Your Business With James Caan 2017 - 247
Your Business With James Caan 2017 - 248
Your Business With James Caan 2017 - 249
Your Business With James Caan 2017 - 250
Your Business With James Caan 2017 - 251
Your Business With James Caan 2017 - 252
Your Business With James Caan 2017 - 253
Your Business With James Caan 2017 - 254
Your Business With James Caan 2017 - 255
Your Business With James Caan 2017 - 256
Your Business With James Caan 2017 - 257
Your Business With James Caan 2017 - 258
Your Business With James Caan 2017 - 259
Your Business With James Caan 2017 - 260
Your Business With James Caan 2017 - 261
Your Business With James Caan 2017 - 262
Your Business With James Caan 2017 - 263
Your Business With James Caan 2017 - 264
Your Business With James Caan 2017 - 265
Your Business With James Caan 2017 - 266
Your Business With James Caan 2017 - 267
Your Business With James Caan 2017 - 268
Your Business With James Caan 2017 - 269
Your Business With James Caan 2017 - 270
Your Business With James Caan 2017 - 271
Your Business With James Caan 2017 - 272
Your Business With James Caan 2017 - 273
Your Business With James Caan 2017 - 274
Your Business With James Caan 2017 - 275
Your Business With James Caan 2017 - 276
Your Business With James Caan 2017 - 277
Your Business With James Caan 2017 - 278
Your Business With James Caan 2017 - 279
Your Business With James Caan 2017 - 280
Your Business With James Caan 2017 - 281
Your Business With James Caan 2017 - 282
Your Business With James Caan 2017 - 283
Your Business With James Caan 2017 - 284
Your Business With James Caan 2017 - 285
Your Business With James Caan 2017 - 286
Your Business With James Caan 2017 - 287
Your Business With James Caan 2017 - 288
Your Business With James Caan 2017 - 289
Your Business With James Caan 2017 - 290
Your Business With James Caan 2017 - 291
Your Business With James Caan 2017 - 292
Your Business With James Caan 2017 - 293
Your Business With James Caan 2017 - 294
Your Business With James Caan 2017 - 295
Your Business With James Caan 2017 - 296
Your Business With James Caan 2017 - 297
Your Business With James Caan 2017 - 298
Your Business With James Caan 2017 - 299
Your Business With James Caan 2017 - 300
Your Business With James Caan 2017 - 301
Your Business With James Caan 2017 - 302
Your Business With James Caan 2017 - 303
Your Business With James Caan 2017 - 304
Your Business With James Caan 2017 - 305
Your Business With James Caan 2017 - 306
Your Business With James Caan 2017 - 307
Your Business With James Caan 2017 - 308
Your Business With James Caan 2017 - 309
Your Business With James Caan 2017 - 310
Your Business With James Caan 2017 - 311
Your Business With James Caan 2017 - 312
Your Business With James Caan 2017 - 313
Your Business With James Caan 2017 - 314
Your Business With James Caan 2017 - 315
Your Business With James Caan 2017 - 316
http://europe.nxtbook.com/emp/Careers/jcspring2018
http://europe.nxtbook.com/emp/Careers/JobsandCareersAutumn2017
http://europe.nxtbook.com/emp/Careers/YourBusinessWithJamesCaan2017
http://europe.nxtbook.com/emp/Careers/Careers/Careers_with_Hayley_Taylor_2011
http://www.nxtbookMEDIA.com