Your Business With James Caan 2017 - 148
someone who says a certain task isn't
in their job description, that's not
going to work.
Accessible, online training
is now available in every
industry in every ﬁeld. As a business
owner, you need to recognise that in
order to retain people you need to
coach, train and mentor them to be the
best they can be. Just because you are
small is not an excuse.
IT'S ALL ABOUT
A business is a collection of
people - it's not about your
lease, your desk and your premises.
You have no product until it is created
by the people, but if you have the right
people it has an incredible chance of
success. If you have mediocre people,
the business will be mediocre; if you
have outstanding people, they can
transform your business.
A lot of CEOs spend time
on admin, customers and
product development, but I spend time
on talent acquisition - that is the one
ingredient that will make the biggest
impact. It's the same for SMEs. What
you should be focusing on is the one
thing that will have the biggest impact
on your business - and that's people.
As entrepreneurs, we want
to be involved in every
aspect of our business because it's our
pride and joy and we're all incredibly
independent. But when you're building
a business you can't just rely on your
personal strengths and passions.
People are the engine of your business
- and without every component in
place, it just won't work.
INVEST IN THE BEST
If you want to succeed
and attract investors, you
need to recognise the
importance of investing in people.
If you overlook this I promise your
success will be short-lived.