Your Business With James Caan 2017 - 145

PROMOTION

HOW CAN
A BUSINESS
CO AC H H E L P ?

If an activity isn't
helping you to grow
your business, it's
simple - don't do it

business owners nowadays are simply
taking on too much responsibility.
Hill introduced three ideas around the
themes of "goals", "desire" and "activities". In
my eyes, goals and desires either exist or
they don't. However, the activities to achieve
a goal are harder to come by. Not only that
but you need an incredible desire nowadays
to drive the volume of activity to cut
through all the noise and
remain competitive.
I encourage my clients to
focus on three core pillars
in their businesses: sales,
marketing and delivery. This
means focusing on the activities
that will grow and drive your
business. For me these three
pillars show up as speaking at
events, delivering consultations
and one-to-one coaching.
Each pillar drives your
prospects to the next step.
Every time you're about to

start a new activity, no matter how small or
insignificant, ask yourself, "Is this activity going
to get me closer to my goal?"
Don't send tweets three times a day just
because someone tells you to. If an activity
isn't helping you to grow your business, it's
simple - don't do it. Give away value all the time.
Implement an assessment process because it
will segment serious prospects from the tyre
kickers. Sit down with prospects
face-to-face because, let's face
it, people still want to buy from
people despite all the pressure to
create Facebook ads to drive sales.
Remember your three pillars and
stick to them like glue.

What are you working
on at the moment?
I've launched my second book,
Take Your Shot: How To Grow Your
Business, Attract More Clients, And
Make More Money
Money, which is now
available on Amazon.

Robin explains the 10 ways
in which a coach can assist
you with your business
Accountability Let's be honest,
running a business is tough and
often lonely. Why do it on your own?
Take you outside your comfort
2 zone Often we get stuck in doing
it "the way we've always done it". A good
business coach will challenge the
perceptions of your own business.
Provide focus Have someone
3 focus solely on you and your
business for an hour or two, helping to
solve problems that have arisen since
the last session.
Make you more money
4 A business coach will get you
working smarter, saving time and allowing
you to focus on what you do best.
Provide tools A good coach
5 will provide you with a toolkit,
which over time will make your busy
day less stressful, save time and help to
automate your business.
Make connections Business
6 coaches are well-connected and
can point you in the direction of the right
person you need to speak to.
Give honest feedback Good
7 business coaches can lead business
owners to "Aha!" moments and uncover
solutions that people close to the business
may overlook. This requires brutal honesty.
Accomplish goals A business
8 coach will ask the right questions
needed to help you establish your personal
and business goals and then achieve them.
Increase creativity A coach can
9 provide a safe place to experiment
with new ideas and behaviours, and help
you solve problems in your business in a
creative manner.
Build confidence I work with
10 clients to get them to a point where
they're so confident in their product or
service they can offer a "100% money-back
guarantee" without it being a gimmick.

1

F O R M O R E I N F O R M AT I O N
Email: robin@robinwaite.com
Visit: www.robinwaite.com


http://www.robinwaite.com

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http://europe.nxtbook.com/emp/Careers/jcspring2018
http://europe.nxtbook.com/emp/Careers/JobsandCareersAutumn2017
http://europe.nxtbook.com/emp/Careers/YourBusinessWithJamesCaan2017
http://europe.nxtbook.com/emp/Careers/Careers/Careers_with_Hayley_Taylor_2011
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