and improvement at work. It often targets specific goals and skills rather than personal attributes and long-term development. Another thing that differentiates coaching from mentoring is the length of time the process lasts. While mentoring is a long-term relationship-based investment, coaching will typically last for a short, defined period of time. Both can be used for a variety of sectors, THE MAIN DIFFERENCES MENTORING COACHING n Long-term option n Short-term option n Development-driven n Performance-driven n Informal n Formal, structured meetings n Relationship-orientated n Task-orientated 142 but you should always understand fully what you are looking to gain from the training before choosing the type you will opt for and investing in it. TYPES OF COACHING Executive coaching Oneto-one for performance. Work shadowing Immediate feedback on behaviours. Career coaching Investigating which path may be suited to you and how to take solid steps forward. Skills coaching Targeting specific skill sets. Team coaching Group work that helps to build confidence.