CONTENTS IN THIS ISSUE 102 78 270 162 SOCIAL MEDIA James Caan has had huge success with his LinkedIn blogs. Here he shares his top tips on engaging with an online audience 166 TOP SOFTWARE Which programmes and apps can revolutionise your working life? 174 YOUR IT TEAM The IT support options available to start-ups, plus advice on protecting your company from cybercrime 182 VIRTUAL OFFICES Why working in the cloud is the future 204 COMMUNICATIONS There are more ways than ever to keep in touch with your staff and your clients 214 MARKETING TIPS Ten great ways to let the world know about your new business 218 DIGITAL MARKETING Harness the power of the internet to reach more customers than ever before Can't afford a city-centre address with which to dazzle your clients? There are ways to get around it 224 PEOPLE POWER 186 OFFICE EQUIPMENT Kit out your working environment Human resource management is a must, especially in these six areas 190 CLOUD SOLUTIONS 232 ATTRACT TALENT Find a cloud computing package that meets your business needs 12 198 HOW THE CLOUD IS TRANFORMING OFFICES HR specialists share their expert advice 228 WHY YOU NEED HR James Caan explains why sometimes it pays to find a job for the right person