YourBusinessWithJamesCaan2016 - 91

RICHARD
FREEMAN, 33

SET UP HIS OWN TROUBLESHOOTING COMPANY
WORKING IN EDUCATION,
THE ARTS, TECHNOLOGY
AND CHARITY SECTORS
No-one really has the
answers It was one big
learning curve when I set up
my business, where I work
with management teams to develop
strategy and leadership thinking and
research new ways to bring in income.
The biggest lesson was that there are no
hard and fast rules. You can take in vast
amounts of information, look at copious
lists of dos and don'ts, read all the
guides and worry that there is a formula
you should be following. I wish I hadn't
wasted so much time and energy on
these anxieties as it's really all about
testing and learning as you go along
and building up your business in a
way that works for you.
People will be
supportive I had a hunch
there would be help out
there, but I was still amazed
by the abundance of positive energy
from others and the level of help,
encouragement and leads I received
from all sorts of different sources. I've
been quite cheeky - emailing wellknown entrepreneurs and cornering

speakers in the bar after their talks.
Don't be afraid to ask people for help as
usually the only thing that stops them is
time. People like to know about new
ideas and what's coming round the
corner and you've always got something
to share. Talking to other people who
have already been there is key.

I was amazed at
how much help
there was out there
- positive energy
and leads came in
Spend those early days
carefully. I was somewhat
misguided at the start,
pitching for big work with
people who didn't know me. I spent a
lot of time writing proposals for projects
I wasn't ready for. Now I would say
don't focus on that, work bit by bit to
build up your track record, foster
relationships, find your feet, cultivate
modest projects and then you'll increase
your chances of winning the bigger
contracts further down the line.

Work-life balance IS
possible There is a culture
around entrepreneurs that
assumes you have to work so
hard to be a success and if your business
fails it's because you didn't work hard
enough. I didn't want to fall into that
trap and I've realised you can give
yourself the confidence to finish at 2pm
on a Tuesday so you can enjoy ice-cream
in the park with your daughter without
failing your business. Work-life balance
is possible but you have to make it so. I
set my own working patterns so I can get
to see more of my children. I don't miss
having to work when someone else
says I have to.
Everything is negotiable
and I'm still learning that
I didn't appreciate that at all
in the beginning. Your
clients have needs and expectations and
I thought 'Who am I to challenge and
ask for more when I'm a new face?' As
long as you're transparent - value,
timescale, quantity and price - it can all
be negotiated, it just requires confidence.
Find out more at alwayspossible.co.uk
If you are thinking about a career change,
Careershifters can offer you a proven
step-by-step approach to move into
fulfilling work. For more information visit
careershifters.org and download a free
Career Change Toolkit.

91


http://alwayspossible.co.uk http://www.careershifters.org

YourBusinessWithJamesCaan2016

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