YourBusinessWithJamesCaan2016 - 17

INTERVIEW

Once you're a
success you start to
develop a different
way of thinking

James' success only
came from hard work
and dedication

Just having a website does not
mean you have a business
When you look at the most successful
websites in the world, the one thing they
have in common is they are all simple.
When you overcomplicate a site it's not
what the customer wants. Look at Uber
and the simplicity of their site. It's the
most basic, simple and most effective
app in the world.
When you are looking to start a
business people often come up with a
creative brand and name but I'm a great
believer in: 'does it do what it says on the
tin?' If your brand and your name reflects
what you do, you will drive more traffic
than if you come up with a name that
has no relevance to the business.
Easyjet and comparethemarket.com
do what they say, you know exactly what
they do and those names work.

Which industries do you think
might fall by the wayside in the
next few years?
A number of industries will change,
that's for sure - look at travel for
example. We used to go up and down
the high street but now business is
delivered through a different mechanism.
The music industry used to have record
shops but now it's all about downloading.
I see more and more industries being
disrupted. Consumer behaviour has
changed and high streets hardly exist.
If you are thinking of starting a
business ask yourself could this industry
go through a disruptive change?
Magazines and newspapers are a
perfect example as demand for print
media is in huge decline, so what is the
likely future of that market and what
could change that?

Do you still hanker for the days
when you were starting businesses
from scratch?
It was different then because there was
very little information on how to start up
a business. There was little funding, no
start-up loans and the whole concept
was less understood. I would much
rather be in this environment now where
there are so many resources, information,
support and know-how out there.
Thirty years after I started there are
remarkable stories of start-ups doing so
well and the motivation is much bigger
today than it ever has been in history.
Dragons' Den has fuelled the notion
about how much fun running a business
can be. Around half a million people a
year start new businesses and that's
because the environment is so much
more favourable.

17


http://www.comparethemarket.com

YourBusinessWithJamesCaan2016

Table of Contents for the Digital Edition of YourBusinessWithJamesCaan2016

YourBusinessWithJamesCaan2016 - 1
YourBusinessWithJamesCaan2016 - 2
YourBusinessWithJamesCaan2016 - 3
YourBusinessWithJamesCaan2016 - 4
YourBusinessWithJamesCaan2016 - 5
YourBusinessWithJamesCaan2016 - 6
YourBusinessWithJamesCaan2016 - 7
YourBusinessWithJamesCaan2016 - 8
YourBusinessWithJamesCaan2016 - 9
YourBusinessWithJamesCaan2016 - 10
YourBusinessWithJamesCaan2016 - 11
YourBusinessWithJamesCaan2016 - 12
YourBusinessWithJamesCaan2016 - 13
YourBusinessWithJamesCaan2016 - 14
YourBusinessWithJamesCaan2016 - 15
YourBusinessWithJamesCaan2016 - 16
YourBusinessWithJamesCaan2016 - 17
YourBusinessWithJamesCaan2016 - 18
YourBusinessWithJamesCaan2016 - 19
YourBusinessWithJamesCaan2016 - 20
YourBusinessWithJamesCaan2016 - 21
YourBusinessWithJamesCaan2016 - 22
YourBusinessWithJamesCaan2016 - 23
YourBusinessWithJamesCaan2016 - 24
YourBusinessWithJamesCaan2016 - 25
YourBusinessWithJamesCaan2016 - 26
YourBusinessWithJamesCaan2016 - 27
YourBusinessWithJamesCaan2016 - 28
YourBusinessWithJamesCaan2016 - 29
YourBusinessWithJamesCaan2016 - 30
YourBusinessWithJamesCaan2016 - 31
YourBusinessWithJamesCaan2016 - 32
YourBusinessWithJamesCaan2016 - 33
YourBusinessWithJamesCaan2016 - 34
YourBusinessWithJamesCaan2016 - 35
YourBusinessWithJamesCaan2016 - 36
YourBusinessWithJamesCaan2016 - 37
YourBusinessWithJamesCaan2016 - 38
YourBusinessWithJamesCaan2016 - 39
YourBusinessWithJamesCaan2016 - 40
YourBusinessWithJamesCaan2016 - 41
YourBusinessWithJamesCaan2016 - 42
YourBusinessWithJamesCaan2016 - 43
YourBusinessWithJamesCaan2016 - 44
YourBusinessWithJamesCaan2016 - 45
YourBusinessWithJamesCaan2016 - 46
YourBusinessWithJamesCaan2016 - 47
YourBusinessWithJamesCaan2016 - 48
YourBusinessWithJamesCaan2016 - 49
YourBusinessWithJamesCaan2016 - 50
YourBusinessWithJamesCaan2016 - 51
YourBusinessWithJamesCaan2016 - 52
YourBusinessWithJamesCaan2016 - 53
YourBusinessWithJamesCaan2016 - 54
YourBusinessWithJamesCaan2016 - 55
YourBusinessWithJamesCaan2016 - 56
YourBusinessWithJamesCaan2016 - 57
YourBusinessWithJamesCaan2016 - 58
YourBusinessWithJamesCaan2016 - 59
YourBusinessWithJamesCaan2016 - 60
YourBusinessWithJamesCaan2016 - 61
YourBusinessWithJamesCaan2016 - 62
YourBusinessWithJamesCaan2016 - 63
YourBusinessWithJamesCaan2016 - 64
YourBusinessWithJamesCaan2016 - 65
YourBusinessWithJamesCaan2016 - 66
YourBusinessWithJamesCaan2016 - 67
YourBusinessWithJamesCaan2016 - 68
YourBusinessWithJamesCaan2016 - 69
YourBusinessWithJamesCaan2016 - 70
YourBusinessWithJamesCaan2016 - 71
YourBusinessWithJamesCaan2016 - 72
YourBusinessWithJamesCaan2016 - 73
YourBusinessWithJamesCaan2016 - 74
YourBusinessWithJamesCaan2016 - 75
YourBusinessWithJamesCaan2016 - 76
YourBusinessWithJamesCaan2016 - 77
YourBusinessWithJamesCaan2016 - 78
YourBusinessWithJamesCaan2016 - 79
YourBusinessWithJamesCaan2016 - 80
YourBusinessWithJamesCaan2016 - 81
YourBusinessWithJamesCaan2016 - 82
YourBusinessWithJamesCaan2016 - 83
YourBusinessWithJamesCaan2016 - 84
YourBusinessWithJamesCaan2016 - 85
YourBusinessWithJamesCaan2016 - 86
YourBusinessWithJamesCaan2016 - 87
YourBusinessWithJamesCaan2016 - 88
YourBusinessWithJamesCaan2016 - 89
YourBusinessWithJamesCaan2016 - 90
YourBusinessWithJamesCaan2016 - 91
YourBusinessWithJamesCaan2016 - 92
YourBusinessWithJamesCaan2016 - 93
YourBusinessWithJamesCaan2016 - 94
YourBusinessWithJamesCaan2016 - 95
YourBusinessWithJamesCaan2016 - 96
YourBusinessWithJamesCaan2016 - 97
YourBusinessWithJamesCaan2016 - 98
YourBusinessWithJamesCaan2016 - 99
YourBusinessWithJamesCaan2016 - 100
YourBusinessWithJamesCaan2016 - 101
YourBusinessWithJamesCaan2016 - 102
YourBusinessWithJamesCaan2016 - 103
YourBusinessWithJamesCaan2016 - 104
YourBusinessWithJamesCaan2016 - 105
YourBusinessWithJamesCaan2016 - 106
YourBusinessWithJamesCaan2016 - 107
YourBusinessWithJamesCaan2016 - 108
YourBusinessWithJamesCaan2016 - 109
YourBusinessWithJamesCaan2016 - 110
YourBusinessWithJamesCaan2016 - 111
YourBusinessWithJamesCaan2016 - 112
YourBusinessWithJamesCaan2016 - 113
YourBusinessWithJamesCaan2016 - 114
YourBusinessWithJamesCaan2016 - 115
YourBusinessWithJamesCaan2016 - 116
YourBusinessWithJamesCaan2016 - 117
YourBusinessWithJamesCaan2016 - 118
YourBusinessWithJamesCaan2016 - 119
YourBusinessWithJamesCaan2016 - 120
YourBusinessWithJamesCaan2016 - 121
YourBusinessWithJamesCaan2016 - 122
YourBusinessWithJamesCaan2016 - 123
YourBusinessWithJamesCaan2016 - 124
YourBusinessWithJamesCaan2016 - 125
YourBusinessWithJamesCaan2016 - 126
YourBusinessWithJamesCaan2016 - 127
YourBusinessWithJamesCaan2016 - 128
YourBusinessWithJamesCaan2016 - 129
YourBusinessWithJamesCaan2016 - 130
YourBusinessWithJamesCaan2016 - 131
YourBusinessWithJamesCaan2016 - 132
YourBusinessWithJamesCaan2016 - 133
YourBusinessWithJamesCaan2016 - 134
YourBusinessWithJamesCaan2016 - 135
YourBusinessWithJamesCaan2016 - 136
YourBusinessWithJamesCaan2016 - 137
YourBusinessWithJamesCaan2016 - 138
YourBusinessWithJamesCaan2016 - 139
YourBusinessWithJamesCaan2016 - 140
YourBusinessWithJamesCaan2016 - 141
YourBusinessWithJamesCaan2016 - 142
YourBusinessWithJamesCaan2016 - 143
YourBusinessWithJamesCaan2016 - 144
YourBusinessWithJamesCaan2016 - 145
YourBusinessWithJamesCaan2016 - 146
YourBusinessWithJamesCaan2016 - 147
YourBusinessWithJamesCaan2016 - 148
YourBusinessWithJamesCaan2016 - 149
YourBusinessWithJamesCaan2016 - 150
YourBusinessWithJamesCaan2016 - 151
YourBusinessWithJamesCaan2016 - 152
YourBusinessWithJamesCaan2016 - 153
YourBusinessWithJamesCaan2016 - 154
YourBusinessWithJamesCaan2016 - 155
YourBusinessWithJamesCaan2016 - 156
YourBusinessWithJamesCaan2016 - 157
YourBusinessWithJamesCaan2016 - 158
YourBusinessWithJamesCaan2016 - 159
YourBusinessWithJamesCaan2016 - 160
YourBusinessWithJamesCaan2016 - 161
YourBusinessWithJamesCaan2016 - 162
YourBusinessWithJamesCaan2016 - 163
YourBusinessWithJamesCaan2016 - 164
YourBusinessWithJamesCaan2016 - 165
YourBusinessWithJamesCaan2016 - 166
YourBusinessWithJamesCaan2016 - 167
YourBusinessWithJamesCaan2016 - 168
YourBusinessWithJamesCaan2016 - 169
YourBusinessWithJamesCaan2016 - 170
YourBusinessWithJamesCaan2016 - 171
YourBusinessWithJamesCaan2016 - 172
YourBusinessWithJamesCaan2016 - 173
YourBusinessWithJamesCaan2016 - 174
YourBusinessWithJamesCaan2016 - 175
YourBusinessWithJamesCaan2016 - 176
YourBusinessWithJamesCaan2016 - 177
YourBusinessWithJamesCaan2016 - 178
YourBusinessWithJamesCaan2016 - 179
YourBusinessWithJamesCaan2016 - 180
YourBusinessWithJamesCaan2016 - 181
YourBusinessWithJamesCaan2016 - 182
YourBusinessWithJamesCaan2016 - 183
YourBusinessWithJamesCaan2016 - 184
YourBusinessWithJamesCaan2016 - 185
YourBusinessWithJamesCaan2016 - 186
YourBusinessWithJamesCaan2016 - 187
YourBusinessWithJamesCaan2016 - 188
YourBusinessWithJamesCaan2016 - 189
YourBusinessWithJamesCaan2016 - 190
YourBusinessWithJamesCaan2016 - 191
YourBusinessWithJamesCaan2016 - 192
YourBusinessWithJamesCaan2016 - 193
YourBusinessWithJamesCaan2016 - 194
YourBusinessWithJamesCaan2016 - 195
YourBusinessWithJamesCaan2016 - 196
YourBusinessWithJamesCaan2016 - 197
YourBusinessWithJamesCaan2016 - 198
YourBusinessWithJamesCaan2016 - 199
YourBusinessWithJamesCaan2016 - 200
YourBusinessWithJamesCaan2016 - 201
YourBusinessWithJamesCaan2016 - 202
YourBusinessWithJamesCaan2016 - 203
YourBusinessWithJamesCaan2016 - 204
YourBusinessWithJamesCaan2016 - 205
YourBusinessWithJamesCaan2016 - 206
YourBusinessWithJamesCaan2016 - 207
YourBusinessWithJamesCaan2016 - 208
YourBusinessWithJamesCaan2016 - 209
YourBusinessWithJamesCaan2016 - 210
YourBusinessWithJamesCaan2016 - 211
YourBusinessWithJamesCaan2016 - 212
YourBusinessWithJamesCaan2016 - 213
YourBusinessWithJamesCaan2016 - 214
YourBusinessWithJamesCaan2016 - 215
YourBusinessWithJamesCaan2016 - 216
YourBusinessWithJamesCaan2016 - 217
YourBusinessWithJamesCaan2016 - 218
YourBusinessWithJamesCaan2016 - 219
YourBusinessWithJamesCaan2016 - 220
https://europe.nxtbook.com/emp/AtHome/yourbusiness2021
https://europe.nxtbook.com/emp/AtHome/athomewithchrisjessen2018
https://europe.nxtbook.com/emp/AtHome/athomewithsarahbeenyautumn2017
https://europe.nxtbook.com/emp/AtHome/athomewithlorrainekelly2017
https://europe.nxtbook.com/emp/AtHome/athomeparentingwithJoFrost2017
https://europe.nxtbook.com/emp/AtHome/SarahBeenySpring2017
https://europe.nxtbook.com/emp/AtHome/AskTheDoctorWithDrJessenFebruary2017
https://europe.nxtbook.com/emp/AtHome/AtHomeWithTessDaly2016
https://europe.nxtbook.com/emp/Careers/YourBusinessWithJamesCaan2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithGloriaHunnifordOctober2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithSarahBeenyAutumn2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithLorraineKelly2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithJoFrostJune2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithSarahBeenySpring2016
https://europe.nxtbook.com/emp/AtHome/AtHomeWithDrChristianJessen2016
https://europe.nxtbook.com/emp/AtHome/AthomeWithTessDaly2015
https://europe.nxtbook.com/emp/AtHome/YourBusinessWithJamesCaanAutumn2015
https://europe.nxtbook.com/emp/AtHome/AthomeWithSarahBeeny2015
https://europe.nxtbook.com/emp/AtHome/AthomeWithGloriaHunniford2015
https://europe.nxtbook.com/emp/AtHome/AtHomeLorraineKelly2015
https://europe.nxtbook.com/emp/AtHome/JoFrost15
https://europe.nxtbook.com/emp/AtHome/SarahBennyMay2015
http://europe.nxtbook.com/emp/AtHome/OrthopaedicSupplementMarch2015
https://europe.nxtbook.com/emp/AtHome/DrChristianJessenFeb2015
http://europe.nxtbook.com/emp/AtHome/athomewithtessdaly
http://europe.nxtbook.com/emp/AtHome/jobsandcareers2014
https://europe.nxtbook.com/emp/AtHome/yourbusinesswithjamescaan
http://europe.nxtbook.com/emp/AtHome/athomewithsarahbeeny
http://europe.nxtbook.com/emp/AtHome/parentingjofrost
https://europe.nxtbook.com/emp/AtHome/drchristianjessen
http://europe.nxtbook.com/emp/AtHome/Athomelorrainekelly
http://europe.nxtbook.com/emp/AtHome/Athomesarahbeeny
http://europe.nxtbook.com/emp/AtHome/Cheers_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Christmas_New_year_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Exclusive_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Jo_Frost_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Carol_Vorderman_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Christian_Jessen_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Sarah_Beeny_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_Lorraine_Kelly_2013
http://europe.nxtbook.com/emp/AtHome/At_Home_James_Martin_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Jo_Frost_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Dr_Chris_Steele_Sept_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Sally_Gunnell_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Sarah_Beeny_Aug_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Lorraine-Kelly_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_Christian_Jessen_2012
http://europe.nxtbook.com/emp/AtHome/At_Home_James_Martin_2011
http://europe.nxtbook.com/emp/AtHome/At_Home_Sarah_beeny_winter_2011
http://europe.nxtbook.com/emp/AtHome/Lorraine_Kelly_Nov_2011
http://europe.nxtbook.com/emp/AtHome/At_Home_Marco_Pierre_White_2011
http://europe.nxtbook.com/emp/AtHome/AtHome/Jo_Frost_July_2011
http://europe.nxtbook.com/emp/AtHome/Lorraine_Kelly_June_2011/Lorraine_Kelly_June_2011
http://europe.nxtbook.com/emp/AtHome/Sarah_Beeny_May_2011
https://www.nxtbookmedia.com