YourBusinessWithJamesCaan2016 - 11


CONTENTS

150

108 INSURING YOUR
SUCCESS

Don't neglect insurance - the right
policy will protect you

114 CLICK TO BUY

216

Make information technology work for
your start-up

118 GET SOFTWARE
SAVVY

Configure, connect and control. Keep
your programming in check

42

124 IN THE CLOUDS

The days of mainframe computers are
over - store your data more cheaply
and effectively in the cloud

132 GET YOUR MESSAGE
ACROSS

The latest communications tools to help
you persuade customers to buy

138 SUPPORT NETWORK

Reinforce your IT structure to eliminate
potential problems

142 TEN WAYS TO MAKE
ONLINE PAY

Creating a strong virtual identity is vital
for growth and success

146 DESIGN WORKS

Online branding is crucial in today's
tech-savvy world. Find out what you
should be doing here

150 A HELPING HAND

Everyone needs a little guidance now
and again. Get yourself a mentor!

PHOTOGRAPHY: SHUTTERSTOCK

154 GET WITH THE
PROGRAMME

How neuro-linguistic programming
(NLP) helped CEO Mark Shraga reach
the top of his profession

158 PERSONAL SERVICES
Getting human resources right

162 MAKE THE LEAP

Have the confidence to make the change
- you won't regret it

166 A DIGITAL MINDSET
How to market your business online

170 GO GLOBAL

Thinking of expanding overseas? Here
are our tips on trading abroad

176 NAME CHECK

Your branding is a key part of the
business - get it right with our guide

180 LOST IN
TRANSLATION

Get an expert to help with languages to
engage with customers

184 STICK WITH IT

It's the people who make a company
succeed, says James, the rest will follow

187 EVERY LITTLE HELPS
How to attract customers and keep them

189 BENEFITS BOOST

Keep your team motivated with decent
perks - flexible hours, birthdays off and
tastecard for discounts in restaurants

192 TAKING STOCK

Sort your storage - real or virtual

194 HOW CLEAN IS
YOUR OFFICE?

A nice workplace will boost morale,
productivity and impress clients

198 PEN AND THINK

Don't skimp on the biros! Get the best
stationery you can afford

202 READY FOR WORK
The dos and don'ts of office planning

205 THE TOP SIX CHAIRS
These picks will keep you sitting pretty

208 IN THE ROOM

You can do a lot by phone and
email but sometimes you need
to travel to seal the deal

214 CATCH THEM IF
YOU CAN

James's top 10 tips for making the
most of the recruitment process

216 START-UP STATS
Eighty-one per cent of
entrepreneurs are happier
working for themselves - find out
the other stats that make working
for yourself well worth it

104
11

10-11 YB16 JC Contents WEB.indd 11

18/11/2016 12:50



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