Balance November 2017 - 18

MA
E IO
T N'A S
P LPU
EG
N
N AV
I GKAT

t h e manual

So you want to be an...

app creator
Could you create the next go-to app?

career toolkit
TRAINING

Many universities offer
specialised courses in
programming, while free
training is available online
at codecademy.com.

COST

If developing for iOS, you'll
need a top-of-the-range Mac
plus £75 a year to register
as a developer.

TIMELINE

Around three to six months
is realistic - with long hours
and sleepless nights.

POINT OF VIEW

RESOURCES

Online communities such
as stackoverflow.com are a
great way to problem solve.

GOOD READ

Paypal founder Peter Thiel's
guide Zero to One (£9.99,
Virgin Books).

CONSIDER THIS

Both Google and Apple
will take a 30% cut from
every sale.

18

Tania Boler, 41,
Hatton Garden
| Founder, Elvie
'As a non-tech
founder, one of the
biggest challenges I
faced was identifying a
great programmer. You
need senior advisors
with deep knowledge
of coding to help you.
You'll short-cut lots of
problems if you learn
from others who have
done it before.'

Toby Hollis, 42,
Chalk Farm | CMO,
Disciple Media
'Launching the Glow
Guides app with
Madeleine Shaw,
proved we could bring
a community together
in an app and generate
consistent revenues.
Now we're talking to
experts in a range of
fields, from nutrition
and mindfulness to
mental health.'

Mo Seetubtim
San Francisco
| Founder, The
Happiness Planner
'People think it's
easy to build an app
and make money from
it, but it's not. It has
taken a lot longer than
I anticipated to build
our app and it's still
not perfect. It doesn't
have all the functions
we want yet, but I've
learned to be patient.'

BALA N CE November 2017

SUCCESS COACH

FAQ

LAUREN ARMES
The founder of Welltodo,
Lauren helps people build
incredible businesses
and careers in the
wellness industry

Q.

I'd love to work in app
development, but I don't
have any certification.
Does that matter?
There isn't any form of
certification required, but
if you're looking to join a
company, you'll need to
display a high level of
technical expertise. A
computer science degree
may also be required.

A.

Q.
A.

I've created my app but
how do I price it?
Decide how much you
want to earn per month.
Then research your market
and find a realistic volume
of sales. Alternatively, you
could make your app free.
In-app purchases and
advertising can generate
much higher returns.

Q
A.

. How can I make sure
my app stands out?
Be original. Think about
how you can solve people's
problems and deliver value
throughout the entire
customer experience.

Visit welltodoglobal.com
for business and career
opportunities in wellness

WORDS:
XXXX
XXXX
XXXX XXXX6.5PT/8PT
WORDS:XXXX
LAURA
HILL
ILLUSTRATION:
RAMI NIEMIAPERCU

M

yfitnesspal, Strava, Headspace... Conduct a
quick scroll through the average smartphone
these days and you're bound to come across
at least one of these wellness apps.
For the 200 million users who log onto Myfitnesspal to
record their daily exercise and nutrition habits, the platform
has become indispensable. Meditation app Headspace, which
generates an annual revenue of more than $50million, has a
similar commitment from 17.5million users in 190 countries.
By 2020, the app economy is forecast to grow to $101billion;
so if you think you've come up with the next Angry Birds or
Candy Crush of the wellness world, what's holding you back?
Not only could your idea enlighten the lives of millions but it
could earn you a substantial amount of money.
Got the creative juices but no idea how to put your concept
into practice? Limited by budget? You're not alone. In 2016,
69% of all app developers were self-taught. Pure grit and a
passion for the cause are the real foundations.
But if money's no object or you have investment, then you
could always hire an external team to build it for you. Make
sure, though, that they have experience working with startups
and non-technical entrepreneurs or it could be a rough ride.
And if going it alone isn't your thing, joining an established
development firm could see you working on various inspiring
projects while earning between £20,000 and £50,000 per year.
With so many options available, do your homework, play
to your strengths and, most importantly, just get going on
building your innovative idea.


http://www.codecademy.com http://www.stackoverflow.com http://www.welltodoglobal.com

Table of Contents for the Digital Edition of Balance November 2017

Balance November 2017 - 1
Balance November 2017 - 2
Balance November 2017 - 3
Balance November 2017 - 4
Balance November 2017 - 5
Balance November 2017 - 6
Balance November 2017 - 7
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