Balance July 2019 - 40

F L AVO UR OF THE WEEK
How bad shopping habits inspired new book The 7-Day Basket

J

ohn Maynard Keynes once said "The difficulty
lies not so much in developing new ideas as
in escaping from old ones." Granted, the great
economist may not have been talking about the
popularity of cook books, but it still applies.
After all, with new book The 7-Day Basket, it
feels as though Ian Haste has moved on from
many of the old tropes. The idea is simple:
present a shopping list of goods and you then
rustle up meals for the next seven days, saving
time, food and money.
"It's been hard to keep this quiet for a year,
knowing I had a book deal and a great idea,"
admits Ian. "You won't believe how difficult that

40

is among chef friends. 'What's your concept?'
Not telling you!
"Four or five years ago, we moved in with my
mother in law. I was shopping in a Tesco Local
each night and put all my ingredients together.
I'd see the same group of people there every
night with the same random mix of food. It
became apparent people don't cook as a chef sees
things. I see a chicken breast and think that I can
use that in four various meals. The whole idea is
if they fill their basket with everything they need
for a week, there's zero waste in that basket.
Ian's wife Nicola runs a highly successful
YouTube channel, but he confesses to being a

rookie when it comes to internet fame. "I'm
a newbie to YouTube, but my family are the
dinosaurs of it." Ideally, he'd become a home dad,
and combine his skills with his channel, Haste's
Kitchen. "It's a CV for me. I do more work with
blue chip brands all over the country. Presenting,
cooking and recipe writing
to the masses is where I'd
like to be." More haste isn't
necessarily a bad thing.
Ian Haste's The 7-Day
Basket (£25.99,
Headline Publishing)
is out on 11 July



Balance July 2019

Table of Contents for the Digital Edition of Balance July 2019

Balance July 2019 - 1
Balance July 2019 - 2
Balance July 2019 - 3
Balance July 2019 - 4
Balance July 2019 - 5
Balance July 2019 - 6
Balance July 2019 - 7
Balance July 2019 - 8
Balance July 2019 - 9
Balance July 2019 - 10
Balance July 2019 - 11
Balance July 2019 - 12
Balance July 2019 - 13
Balance July 2019 - 14
Balance July 2019 - 15
Balance July 2019 - 16
Balance July 2019 - 17
Balance July 2019 - 18
Balance July 2019 - 19
Balance July 2019 - 20
Balance July 2019 - 21
Balance July 2019 - 22
Balance July 2019 - 23
Balance July 2019 - 24
Balance July 2019 - 25
Balance July 2019 - 26
Balance July 2019 - 27
Balance July 2019 - 28
Balance July 2019 - 29
Balance July 2019 - 30
Balance July 2019 - 31
Balance July 2019 - 32
Balance July 2019 - 33
Balance July 2019 - 34
Balance July 2019 - 35
Balance July 2019 - 36
Balance July 2019 - 37
Balance July 2019 - 38
Balance July 2019 - 39
Balance July 2019 - 40
Balance July 2019 - 41
Balance July 2019 - 42
Balance July 2019 - 43
Balance July 2019 - 45
Balance July 2019 - 46
Balance July 2019 - 47
Balance July 2019 - 48
Balance July 2019 - 49
Balance July 2019 - 50
Balance July 2019 - 51
Balance July 2019 - 52
Balance July 2019 - 53
Balance July 2019 - 54
Balance July 2019 - 55
Balance July 2019 - 56
Balance July 2019 - 57
Balance July 2019 - 58
Balance July 2019 - 59
Balance July 2019 - 60
Balance July 2019 - 61
Balance July 2019 - 62
Balance July 2019 - 63
Balance July 2019 - 64
Balance July 2019 - 65
http://europe.nxtbook.com/emp/Balance/BALANCE_MARCH_2020
http://europe.nxtbook.com/emp/Balance/BALANCE_FEBRUARY_2020
http://europe.nxtbook.com/emp/Balance/balancejanuary2020
http://europe.nxtbook.com/emp/Balance/BALANCE_DECEMBER_2019
http://europe.nxtbook.com/emp/Balance/BALANCE_NOVEMBER_19
http://europe.nxtbook.com/emp/Balance/BALANCE_OCTOBER_2019
http://europe.nxtbook.com/emp/Balance/balanceseptember2019
http://europe.nxtbook.com/emp/Balance/balancejuly2019
http://europe.nxtbook.com/emp/Balance/Balance_June_2019
http://europe.nxtbook.com/emp/Balance/balancemay2019
http://europe.nxtbook.com/emp/Balance/balance_april_2019
http://europe.nxtbook.com/emp/Balance/BalanceMarch19
http://europe.nxtbook.com/emp/Balance/BalanceFebruary19
http://europe.nxtbook.com/emp/Balance/BalanceJanuary2019
http://europe.nxtbook.com/emp/Balance/BalanceDecember2018
http://europe.nxtbook.com/emp/Balance/BalanceNovember2018
http://europe.nxtbook.com/emp/Balance/BalanceOctober2018
http://europe.nxtbook.com/emp/Balance/BalanceSeptember2018
http://europe.nxtbook.com/emp/Balance/BalanceAugust2018
http://europe.nxtbook.com/emp/Balance/BalanceJuly2018
http://europe.nxtbook.com/emp/Balance/BalanceJune2018
http://europe.nxtbook.com/emp/Balance/BalanceMay2018
http://europe.nxtbook.com/emp/Balance/BalanceApril2018
http://europe.nxtbook.com/emp/Balance/BalanceMarchIssue2018
http://europe.nxtbook.com/emp/Balance/BalanceFebruary18
http://europe.nxtbook.com/emp/Balance/BalanceJanIssue2018
http://europe.nxtbook.com/emp/Balance/balancedecember2017
http://europe.nxtbook.com/emp/Balance/balancenovember2017
http://europe.nxtbook.com/emp/Balance/BalanceOctober2017
http://europe.nxtbook.com/emp/Balance/BalanceSeptIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceJulyIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceJuneIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceMayIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceAprilIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceMarchIssue17
http://europe.nxtbook.com/emp/Balance/BalanceFebruaryIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceJanuaryIssue2017
http://europe.nxtbook.com/emp/Balance/BalanceDecember2016
http://europe.nxtbook.com/emp/Balance/BalanceNovember2016
http://europe.nxtbook.com/emp/Balance/BalanceOctober2016
http://europe.nxtbook.com/emp/Balance/BalanceSeptember2016
http://europe.nxtbook.com/emp/Balance/BalanceJuly2016
http://europe.nxtbook.com/emp/Balance/BalanceJune2016
http://europe.nxtbook.com/emp/Balance/BalanceMay2016
http://europe.nxtbook.com/emp/Balance/BalanceLaunchEditionApril2016
http://europe.nxtbook.com/emp/Balance/Balance2016
http://europe.nxtbook.com/emp/Balance/BalanceNov
http://europe.nxtbook.com/emp/Balance/Balance
https://www.nxtbookmedia.com