Balance January 2020 - 52

HOW

BALANCE

PROMOTION

TO HAVE A

JOYFUL
JANUARY
Think you need booze to party? Caleño founder
Ellie Webb explains why that isn't the case

J

ust because you're going booze-free in January doesn't mean you're not allowed to leave
the living room. It's easy to think you have to remain on self-imposed house arrest with
nothing more than a pile of box-sets and bottled water to see you through the month.
But, thanks to delicious Caleño, you can enjoy a Joyful January. Caleño is a much-loved
tropical, non-alcoholic spirit inspired by Ellie's heartland, Colombia.
Ellie explains: "With Joyful January, we plan to inspire joy in a month that is well known
for its dreary vibe. We will be hosting a variety of events and collaborations to really land
the message: Caleño is all about bringing joy to those moments that are lacking.
"We are introducing a positive vibe to life - we want to ensure that, no matter what the
occasion, our consumers are having fun, socialising and enjoying themselves."
Thanks to Joyful January, not only can you enjoy drinking some delicious lip-smacking
Caleño, but you get to party, too. Ellie adds: "The main event
will be the Caleño Joyful January Alcohol-Free Fiesta at Lost In
Brixton on 15 January, the trendy rooftop venue in south London.
It'll be an unforgettable night of music, dancing and irresistible
alcohol-free cocktails enhanced by the flavours of South America
that flow through the zesty botanicals in every bottle of Caleño.
"Guests will enjoy cocktails designed by the renowned Happy
Bartender, aka Megs Miller, and Colombian-inspired cuisine all
while shaking their thing to Latin beats from our resident DJ.
"The first experience of its kind in the UK, the Caleño Joyful
January Alcohol-Free Fiesta promises to bring the colour, energy
and vibrancy of Colombia to London - without the hangover!"
Caleño is more than just a drink to Ellie, as she reveals:
"I hail from Colombia, and was always surrounded by music
and dancing. This had a big influence on the creation of Caleño,
a tropical infusion of juniper, citrus and spice botanicals plus
the sweet yet tangy South American Inca berry. It all combines
to show people that you can have fun without drinking alcohol.
"Too much of the time, we take the joy out of things - we diet
to the extreme, we're too serious and we don't do enough of the
things we love. I believe in living a balanced life and I'm therefore
very excited to be bringing Caleño to the people of the UK."
We'll raise a glass to that.
Grab your tickets to
Joyful January here:
bit.ly/joyfuljanuary

@CALENODRINKS

52
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BALANCE PROMOTION


http://www.bit.ly/joyfuljanuary http://www.bit.ly/joyfuljanuary

Balance January 2020

Table of Contents for the Digital Edition of Balance January 2020

Balance January 2020 - 1
Balance January 2020 - 2
Balance January 2020 - 3
Balance January 2020 - 4
Balance January 2020 - 5
Balance January 2020 - 6
Balance January 2020 - 7
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