Balance January 2020 - 36

BODY & SOUL
AUGURING
WELL

CHOICES FOR THE FUTURE
With predictions that we have only 12
years to save the planet, sustainability is
currently at the forefront of our minds.
Product innovation as well as changes in
how we live (and die) will determine the
future of our existence.
Leggings without guilt Expect to see the
sustainable activewear sector explode in
the next decade. Workout gear made from
unsustainable materials will soon be a thing
of the past, with brands such as Adidas, Stella
McCartney, Stay Wild Swim and TALA all
leading the way.
A funeral to remember Based on the
idea of experiencing or helping to produce
a "positive" death, the idea of one's demise
is having a makeover with help from death
doulas, death cafes, "living funerals" and
more. One of the largest trends to come
out of this is the idea of a sustainable
burial. Led by the need to be more
eco-conscious, many options are now
available such as woodland burials and
biodegradable coffins as well as urns that
contain plant or tree seeds. We are also seeing
developments that will allow bodies to be
composted in just six to 12 months, and the
advent of special burial pods where the body
or ashes feed a tree planted directly above.
Every month BALANCE witnesses how
tech and innovative thinking are changing
the wellness landscape. With such a choice
in how we decide to live and die, this aspect
of the wellness industry allows us to make
informed decisions about our time on this
Earth and build for a better future.

36

A report on health and wellness by management
consultants The Future Laboratory suggests
that instantaneous health advice delivered
face to face via your phone could be a solution.
One example of this is Forward. This primary
care subscription service costs $149 (£113)
a month, and is designed to provide quality
healthcare, which is tailored to each person.
Combining medical and lifestyle data collected
from wearable trackers such as Fitbit, it can
monitor an individual's health and offer medical
support when necessary. Other apps are making
their way into the market offering therapy,
nutritional advice, and more.

MEDICINE GETS TECHNICAL
It's no surprise that the area of medicine is
seeing giant leaps in how we access care, and
the myriad ways in which we will continue to
use healthcare in the future. Traditional and
complementary medicine is currently worth
$360 billion (£275bn), while the personalised
sector is worth an immense $575 billion
(£439bn). Here are just a couple of things
that BALANCE has found, which we can look
forward to seeing in the near future.
Dial-a-doctor A combination of the NHS
under strain, and the limitations of full-time
work, can often make it difficult to book a GP
appointment at a convenient opportunity.

Science on hand For the past year or so it's been
all about biohacking - that is, understanding
the body and mind you are in, and using the
latest cutting-edge tech, tools and science to
become the best version of yourself. From what
BALANCE has seen though, bioavailability will
be the next big thing. In pharmacology this
relates to the degree and rate at which a drug
is absorbed by the body's circulatory system,
allowing it to take effect. In the supplements and
CBD industry, it ensures products are effective
for the user and provides value for money. CBD
tea is expected to become more favoured as the
liquid interacts with cells in the body and the
central nervous system. In its rawest form, it is
has been shown to help people sleep better and
relieve stress and anxiety.



Balance January 2020

Table of Contents for the Digital Edition of Balance January 2020

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