Balance January 2020 - 24

DECIDE WHAT'S IMPORTANT
AND TAKE ACTION

NEW
DECADE,
NEW JOB?
Now you're back in the office, are you living your
best work life? If not, it could be the perfect time
to relaunch your career. Career coach Joseph Liu
recommends thinking about what's important to
you to take the first step towards your dream job

T

he third Monday of January,
often referred to as Blue
Monday, is considered the most
depressing day of the year. So it's
no surprise January turns out
to be the most popular month
for employees to think about changing jobs,
according to employment website Glassdoor.
Looking back at my own career, two of my
biggest work-related decisions were made at the
start of the year. In January 2010, I decided to
move from San Francisco to London. In January
2013, I left my global marketing role to start a
business helping others reinvent their careers.
Now, as a speaker, career consultant and
podcast host, I cross paths with thousands of
professionals each year
who may be navigating
some complex career
decisions. I rarely meet
anyone who hasn't
made at least one major
career pivot in their
lives. With the arrival
of the new decade,
now is the perfect time
to consider opening a
new chapter in your life.

BUILD A PERSONAL BRAND
THAT REFLECTS WHO YOU ARE
JOSEPH LIU
Speaker, career consultant
and host of the Career
Relaunch podcast, featuring
the inspiring stories of those
who have reinvented their careers.
josephliu.co/podcast

working life, or a sign that you need to make a
change. Figuring this out starts with identifying
exactly what's bothering you.
Each job is generally made up of six parts:
location, industry, organisation, function, role
and team. If one or two of these is behind your
dissatisfaction,
addressing those
issues could be
enough. If your
company's culture
is misaligned with
who you are,
moving to a new
organisation could
fix things.
On the other
hand, you may find that the issue you're
struggling with follows you wherever you go.
If this is the case, you might find you need to
adjust your expectations. If you are annoyed
by all your managers, you may need to change
your attitude.
Or it could actually be that large-scale
change is necessary if you feel your industry,
organisation, role, or all of the above, are at
odds with who you are. If your manager's
job doesn't appeal to you, you may need
to change career.

IT'S NORMAL TO
FEEL LIKE YOU'RE
THE ONLY ONE
STRUGGLING

PINPOINT EXACTLY
WHAT THE PROBLEM IS

If you're not exactly jumping out of bed with
excitement each Monday morning, you're
not alone. Only 11 per cent of employees are
fully enthusiastic about their work, according
to Gallup's most recent State of the Global
Workplace report surveying 155 countries.
People often ask me how to tell if the
dissatisfaction you're feeling is a normal part of

24

If you're unhappy where you are, but are
feeling stuck because you don't know what to
do instead, rest assured this is a very common
problem. Knowing where you don't like
working and knowing where you would want
to work instead are two very different things.
Your career will inevitably involve trade-offs,
so you have to distinguish between the 'musthaves' and the 'nice-to-haves'.
After you've identified the issues you want to
address, decide which one or two changes will
make the biggest difference, then act. Most
people I know who have successfully relaunched
their careers chose to err on the side of an
imperfect action, rather than endless reflection
in an attempt to make the perfect move.
Forcing yourself to test the waters in a low-risk
way with activities, such as an evening class, that
could move you in a better direction is another
way to gain clarity.

In my former life as a brand manager, I saw how
good branding and marketing were critical to
successfully taking a brand in a new direction.
Similarly, when you're trying to take your career
in a new direction, you have to invest time in
thinking about who you are, where you want to
take your career and how to communicate this
to hiring managers or recruiters.
Take stock of your key skills and strengths and
ask what unique value you can offer employers.
You'll need to construct a clear narrative that
helps connect the dots for people, which is
often a challenge for those who change careers.
Think about how you'll communicate your
personal brand when responding to common
questions such as "what's your background?"
and "what are you looking for in your next role?"

EMOTIONS AND FEARS WILL
INEVITABLY SURFACE

If changing career was easy, the 89% of people
who are not fully engaged at work, according
to Gallup's report, would already have done
something about it. When I changed career, my
biggest fears were making a mistake or ending
up in a worse situation.
It's normal to feel like you're the only one who
is struggling and to wonder if your expectations
about work are unrealistic. It's also normal to feel
you're not making progress quickly enough in
uncovering what you want to do.
The difference between settling for the status
quo and finding more enjoyable work is to keep
searching until you have your breakthrough.
While the journey to reinvent yourself may
feel daunting at times, as someone who has
relaunched my own career a few times, I can
assure you that making the effort to create a
more enjoyable work life for yourself is worth it.


http://www.josephliu.co/podcast

Balance January 2020

Table of Contents for the Digital Edition of Balance January 2020

Balance January 2020 - 1
Balance January 2020 - 2
Balance January 2020 - 3
Balance January 2020 - 4
Balance January 2020 - 5
Balance January 2020 - 6
Balance January 2020 - 7
Balance January 2020 - 8
Balance January 2020 - 9
Balance January 2020 - 10
Balance January 2020 - 11
Balance January 2020 - 12
Balance January 2020 - 13
Balance January 2020 - 14
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Balance January 2020 - 24
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