BalanceSeptember2016 - 60
NATURAL
LOOK
20 years
in print
photography by
H ILL AN D AUBREY
60
Q. What inspires you?
A. 'My constant source of inspiration is
nature. The translucent, delicate patterns
on butterflies have become an important
reference for me.
'Jade Jagger gave me some butterflies
she painted back in 1997, which started my
fascination with them. I still have them
hanging in my lounge.
'I'm drawn to exotic, sun-drenched
places, too. Whether you're in Bali or Costa
Rica - the hotter the country, the more
expressive the people are with colour.'
Q. How has the industry changed
over the past 20 years?
A. 'We're touching on a seismic shift,
because we were always reliant on the press
BALANCE September 2016
and buyers, but after 20 years it was a
precarious position to be in. So we decided to
flip things and take back control. Two years
ago, we stopped showing at London Fashion
Week and started doing things in a new way
that recognised the impact of social media.'
Q. Your business is solely online now
- is that right?
A. 'Yes, my website is my world. I wanted to
put everything on there to reflect this 360°
lifestyle. You'll still see the stationery in
stores all over the world, but if you want my
clothes you have to come to my site.
'I now know who my woman is and
it helps me to design: I know what she
ordered, when she ordered it, how much
she spent and what she ordered it for.
WORDS: GRACE COOK
Meet the northerner
with a knack for an
eye-catching print.
Matthew Williamson's
gowns are worn by
stars from Poppy
Delevingne to
Catherine, Duchess
ofphotography
Cambridge.
Now,
by
CH
ELO
NE
WOLF
the master of red
carpet dressing has
designs on your home
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