Balance October 2017 - 41

BALANCE PROMOTION

FINDING
STRENGTH
IN BALANCE
One man's quest for
the perfect yoga short
THE FOUNDER

About :
After a 12-year career in
finance, Jered Seibert's
new-found interest in yoga
grew into Warrior Wear.
Motto:
To outfit and inspire
with a message of
strength in wellness

E

ach day, more and more men
are rolling out their yoga mats
yet the apparel industry seems
slow to accommodate them.
That's where Jered Seibert came in.
Meet the ex-finance professional turned
avid practitioner who left his job after
years of burnout to start a men's yoga
apparel company.
'I was looking for a yoga short that I
Pictured
discovered didn't exist and was frustrated
from top:
at the lack of masculine brands. There
Warrior Wear
tank-top and
wasn't much in terms of product and
Caesar Quick
even less in terms of voice.'
-Dry shorts;
Athletic hoodie;
LOOK NO FURTHER
Find Your
With encouragement from his wife,
Balance longhe decided to create the shorts and
sleeved tee
share his voice.

yogawarriorwear.co.uk

/yogawarriorwear

Not long after, Jered had built a team,
ran a Kickstarter and began production.
'Details matter,' says Jered. 'It's not just
the aesthetics. The stitching, durability,
fabric, as well as the environmental and
community impact; they're all important.'

HOT
GEAR

HIGH QUALITY
The shorts are hand-sewn not far from
his house to ensure quality, reduce freight
and add local jobs. Fabrics used are both
sustainable and eco-conscious.
'My favourite brands always get better
with age and wear,' he says. 'We wanted
to recreate that idea in an optimal design
tailored for men.
'If we can offer compression,
concealment, high quality and service;
then we hit our goal.'

/yogawarriorwear

BA LA N CE October 2017


http://yogawarriorwear.co.uk

Table of Contents for the Digital Edition of Balance October 2017

Balance October 2017 - 1
Balance October 2017 - 2
Balance October 2017 - 3
Balance October 2017 - 4
Balance October 2017 - 5
Balance October 2017 - 6
Balance October 2017 - 7
Balance October 2017 - 8
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