Balance October 2017 - 39

BALANCE PROMOTION

LIFE CHANGING

PEANUT BUTTER

Y

ou might have encountered
a product you didn't like,
and perhaps even taken to
social media to express your
outrage. However, Kiwi 'Pic' Picot - the
man behind cult favourite Pic's Peanut
Butter - went one step further: he
launched his own company.
'In 2007, I bought a jar because, like
you, I love the stuff,' said Pic. 'I took it
home, made some toast, slathered on
*
the peanut butter and took a big bite.
It was disgusting. Full of sugar.'

The founder of Pic's Peanut
Butter on how the muchloved NZ spread came to be

HAND PIC'D

UK agrees; Pic's Peanut Butter has
collected 5 Great Taste Awards and,
importantly, it's completely palm oil free.
He upscaled his blender to a concrete
mixer and is now building The World of
Pic's Peanut Butter. Producing 15,000
jars of delicious peanut butter every
2017
2017
2017
day, Pic's is shipped around the globe.
'I watched a huge truck being loaded
with peanut butter
for Tesco and I really
had to pinch myself,'
marvels Pic.
Talk about food
Per serVE
for thought...

Oils

PIC'S FIT FACTS

Emulsifiers or FlavOUrINgs
BA LA N CE October 2017

NO

No ADDED PreseRVAtiVEs

Available from Tesco, Amazon
and more. For details, visit...

ADDED

Pic, then 55, called a number on the
jar and was told: 'Most people prefer
it with sugar, sir.'
Pic had an epiphany: to make the
stuff himself. Several kilos of peanuts
and a broken blender later, Pic cracked
it: 'It was beautiful! A million times nicer
than the stuff I'd got used to.' And the

2017

About:
Pic, a legally blind peanut
butter lover, with no
experience in the food
industry, made his first
peanut butter for him and
his son's enjoyment

LEARN MORE

PIC OF THE BUNCH

*Average analysis

Life CHAngINg
PEAnut buTTer
26% PURE
NO
ADDED
SUGAR
25% more No weird stuff PROTEIN
GOOD FATS
SO Mix
tHAn non hi-oleic
LOW GI
PEAnut buTTer
Me Up!
picspEAnut

buTTer.com


http://picspeanutbutter.com http://www.buTTer.com

Table of Contents for the Digital Edition of Balance October 2017

Balance October 2017 - 1
Balance October 2017 - 2
Balance October 2017 - 3
Balance October 2017 - 4
Balance October 2017 - 5
Balance October 2017 - 6
Balance October 2017 - 7
Balance October 2017 - 8
Balance October 2017 - 9
Balance October 2017 - 10
Balance October 2017 - 11
Balance October 2017 - 12
Balance October 2017 - 13
Balance October 2017 - 14
Balance October 2017 - 15
Balance October 2017 - 16
Balance October 2017 - 17
Balance October 2017 - 18
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Balance October 2017 - 20
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Balance October 2017 - 26
Balance October 2017 - 27
Balance October 2017 - 28
Balance October 2017 - 29
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Balance October 2017 - 30
Balance October 2017 - 31
Balance October 2017 - 32
Balance October 2017 - 33
Balance October 2017 - 35
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Balance October 2017 - 75
Balance October 2017 - 76
Balance October 2017 - 77
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