Balance October 2017 - 19

H E A LT H Y C A R E E R

t he manual

So you want to be a...

blogger
It'll take time, but sharing your interests can be lucrative

T
career toolkit
TRAINING

The good news is blogging
doesn't require any formal
training, but if you're dishing
out health advice you should
think about getting some
qualifications to substantiate
your claims.

COST

While website creation
platforms like Wordpress are
affordable, costs can quickly
spiral if you want your blog to
be more complex. Start simple
and up the ante as you grow.

he blogosphere: it's a force to be reckoned with
and for good reason. Over 2 million blog posts are
published every day, and while naysayers may chide
with chants of 'go get a real job', professional bloggers can
earn a six or even seven-figure salary.
Recognised as a media platform in its own right, blogging
has become particularly attractive for those wanting to share
their passions with others.
And with wellness-related blogging getting more and
more popular, thanks to a demand for specialist and relatable
content, more people than ever are now choosing it as a
valid career path.
But although the commercialisation of blogging is real,
success is certainly not guaranteed. Most UK blogs receive
fewer than 10,000 unique visits a month, while the credibility
of content is often brought into question.
A clear purpose and niche are crucial in order to cut
through the noise and make an impact, and despite content
being king, in today's fickle and fast-moving culture, don't
underestimate the power of the visual. A strong social media
presence will boost your blog's visibility, too.
If you're thinking about setting up your own blog, start in
your spare time and don't get caught up in all the trappings of
a fancy website - making a difference to people's lives is what
will cultivate loyalty.
And think long-term. Gathering data (building an email
list) through subscription services can help to create a
sustainable business model beyond your blog.

WORDS: LAURA HILL ILLUSTRATION: RAMI NIEMI

Overnight success stories are
few and far between. Most
bloggers work for at least 12
months before starting to
see any significant revenue.

Groups like the Health
Bloggers Community
(healthbloggerscommunity.
com) offer practical advice.

GOOD READ

Try The Desire Map by Danielle
LaPorte and create 'goals wth
soul' to keep you moving.

Elle Linton, 32,
Essex | @ellelinton
'The biggest lesson I've
learned through
blogging is to create
your own adventures
rather than waiting for
opportunities to come
along. By doing so,
you'll work on projects
that excite you and any
collaborations that
help you to fulfil your
personal goals will
come as a bonus.'

James Wythe, 28,
Bournemouth | @
healthylivingjames
'There's no easy way to
make it as a blogger.
It takes lots of time,
dedication and
honesty but the
rewards that come
from helping others
are amazing. The most
important thing to
remember is to just
be yourself and offer
people value.'

October 2017 BA LA N CE

ACTION PLAN
LAUREN ARMES
Lauren is the founder of
Welltodo which helps
people build incredible
businesses and careers in
the wellness industry

q.

I'm just starting out,
but I've been told I should
trademark my blog name.
Is that right?
If you're really serious
about blogging, protecting
your brand is a move that
could save you in the long
run. Find a good lawyer.
They will make sure you've
ticked all the right boxes.

A.

q.

I've nailed my content
and regularly post on my
blog, but my following isn't
growing. What can I do?
Building a profile
can take time, but if you
focus on networking and
engagement your audience
will grow. Be patient!

A.

POINT OF VIEW
TIMELINE

RESOURCES

FAQ

Alice Liveing, 23,
London | @aliceliveing
'I never imagined
my Instagram page
would grow to be
what it is now, but I
believe my success
has come from
maintaining my original
core message and
remaining authentic. I
still work full time as a
PT, so right now I'm
working on balancing
the two.'

q.
A.

I've built up a solid
following. How do I make
money out of it?
Revenue can come in
many different forms.
Affiliate marketing,
advertising and sponsored
content can bring in a
steady flow of cash, but
don't limit yourself. Think
products, services (like
e-courses) and more.
Visit welltodoglobal.com
for business and career
opportunities in wellness.

19


http://www.welltodoglobal.com

Table of Contents for the Digital Edition of Balance October 2017

Balance October 2017 - 1
Balance October 2017 - 2
Balance October 2017 - 3
Balance October 2017 - 4
Balance October 2017 - 5
Balance October 2017 - 6
Balance October 2017 - 7
Balance October 2017 - 8
Balance October 2017 - 9
Balance October 2017 - 10
Balance October 2017 - 11
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